How to APPLY Your One Word ft. @thejaywong

Hello, Believe Nation! Today I'm going to talk about how to apply your one word. So I recently was interviewed by a podcaster named Jay Wong. We did it on my channel, he took the audio for his podcast. Super interesting guy, and found out that he was in Toronto. So we got together and we did a number of videos. If you guys watched the Antspressos from last week, you'll have seen Jay a number of times. Has a lot of amazing wisdom and valuable knowledge to share. And in our conversation we're talking about what is his one word, what is he staying for, how does he apply it to his business. Because when you look at his website and his podcast and, you know, his emails and everything that he's putting out there, the message seems to be all over the place. And that's everybody, by the way, right? A lot of your messages, you guys watching, your messages are inconsistent, are all over the place, don't have a lot of focused meaning on it. And so he came back after talking with me at the studio and he recorded this message to me that I thought would be interesting to share with you. I got his permission. and then I'm gonna answer his question at the end for everybody.

Hey Evan, Jay here. Just wanted to make you this recording to tell you a quick story of me discovering my one word. I thought this would be a little more efficient in terms of you just reading a long-winded email by me, so here it goes. I was on the TTC coming back from your dance studio, had a great time by the way, and I was really just reflecting on, you know, our last conversation and you kind of pushing me to really think about why why I was doing what I was doing and why I started even down this path. Like, why do I have a podcast? Why do I have all these things? And figuring out what my one word would be. And I was thinking and looking back at all the kind of big decisions in my life, you know, whether it was quitting my job or, you know, starting a podcast and doing the work that I'm doing now. And I realized a commonality between all of them is that this belief that I just wanted to prove to myself and/or to other people that it was possible. That it was possible to create a business without any funding in the beginning. It's possible to interview some amazing, amazing people and to be able to learn from them and apply them in my own business and it's going to improve my life and it's going to improve other people's lives. It's possible to create a community around the idea of people that are choosing legacy over currency. Looking back at all the amazing interviews and people that— and you probably know this too— people that you've studied, they've all done something in that capacity where they went from impossible to possible. So I guess all this is to say that my one word is the word possible. And yeah, it was really kind of epic, kind of like a weight lifted off my shoulder a little bit in terms of coming to that level of clarity. One question I did have for you though, now that I feel confident in my like one word in being possible, do I start going all in on that, right? Like do I just change everything on every profile and every, you know, social media thing to, you know, #possible or, you know, kind of transition over to that right away, or do I just start letting it seep into a lot of the work, you know, whether it's just signing off in a certain way or having it included in some of the work, and then that kind of acts as a pre-validation for it. Or do you just go all in? So let me know your thoughts either way. Hope you're having— I don't know what Friday is for you. I'm assuming it's not video day or interview day. So hope you're having an enjoyable Friday and hope to chat with you soon. Thank you so much.

So one I'm so happy for you. I'm so pumped for you, Jay, because finding, finding your one word is such an amazing eye-opening experience that then you can start to think of, well, okay, if possible, that's your word, then what can I do to go more in on our word? What tests can I run to see, you know, what possible means to me and the reaction I might get from my audience? And also, what areas of your life and business don't live up yet? Don't you know, don't embrace possible for you, and those are areas of deficiency that you can build up and start to see amazing growth in. And so I would recommend a couple things for you now that you found your one word. I think it could apply to everybody who's going through this process too. Now I highlight a lot of this a lot obviously in my book as well. This is a high-level overview for you to test out. First, I would work on developing my credo. And what the credo is, is figuring out 3 things that break up what possible means to you. There's a common definition of possible that most people would think of when you say it's possible. What does possible mean to you? What does #possible mean? That's the difference between just the word possible and #possible that Jay Wong is branding around. What does it mean? So how does it break down? Pick 3 things that break down possible for you. So maybe something in there is about being a changemaker. Maybe there's something there about belief. Maybe there's something there about being a rebel. And there may be other things in there that, you know, that most people wouldn't think of, but that make up possible for you. So as an example, for me, believe— most people think self-confidence, believe in yourself, 100%. That's one of them. The other one is believe in what you're doing. So have passion for the work that you're doing, right? Believe in the work that you're creating. You're making podcasts? Believe in the podcast, not just the end result. The process has to be important. And then 3 is believe that it's going to work out. Even though, you know, you only see darkness around you, there— it's gonna work out. There will be that light. You will make it. Have the conviction to follow through. So believe, #believe, for me breaks down into passion, self-confidence, and conviction. And all of the stuff that I create falls into those buckets, whether it's articulated that way or not. That's always the guiding vision behind it. And so I would encourage you that now that you did that first step, Do the next step in figuring out how does your credo break down, what are the 3 most important things that make up possible for you, and then turn those into sentences. You know, if it's rebel, okay, what is like, be a rebel, and then give me a sentence about what that is. It's a command. It's a command for yourself to live by every day, and a command for your followers to follow this order because it's important, because it's gonna change your life. So that's the next step, and that'll help give you extra clarity. You mentioned that finding possible gave you clarity. This will add that extra layer of clarity that then you can make all future decisions through. In terms of applying it next, I'm not a big believer in going all in on it, um, until I've, I've proven that it works. And that's maybe me, maybe I'm, maybe I'm risk-averse, maybe that's just my style. I know some people love to burn the boats and burn the bridges and just do it, and that's the only way they're ever going to succeed. And so that may be your option. What worked for me was once I found Believe, I thought it was crazy, I thought it was too big, I thought it was 'Who am I to come up with a word like Believe?' 'A lot of people have used it before.' All of these kind of self-doubts. I decided I'm going to try something small. Because the risk is, especially for someone like you, who you've already set up, you've already established, sure, you could, you know, you want to grow, you want to be bigger, you want to do more, but you've already done stuff up to now, up to this point. It's not starting from scratch. And a rebrand can be a big and painful thing. You want to make sure it's the right thing to do. So the first thing I tested was just a newsletter. I did a newsletter around Believe instead of my normal newsletter, and I got a 50% increase in engagement from that newsletter. My sister wrote back to me. She was one of the first to write back to me and say that, "I actually read your newsletters now." So it was off to a good start. Then the next thing I did was make the video, and I've told this story a number of times, but I made a video around Believe. And my previous best video out of hundreds of videos on the channel, my best video had 100,000 views. In one year, which was good, and I was super pumped. Like, that's my best video. I crossed 100,000 views. This is amazing. I did a Believe video and it hit 100,000 views in one month, which is crazy. And now it's over a million views and bumping up against 2 million soon. And not that views is the only metric, but everything that I was around Believe automatically did way better than my normal stuff, my older stuff. And so that sort of gave me the confidence to go more all in on it, right? I had some early signs that worked out, and that made me want to do it more and more and more. So I rebranded my website, you know, my social media, my YouTube channel, to the point now where people associate me with Believe, right? People see Believe on a sign somewhere, and they shoot me a Twitter picture or an Instagram picture with Believe and say, I'm thinking of you. And just reinforces the message where the same thing can happen around possible. And it also, it also cements that it's the right word for you. That extra validation, that extra testing, that extra going through the process— the more you do it, your one word should feel more, either more like it's you, like this is it, I'm 100%, or more awkward, like, ah, you know, I don't know that this is actually me. And so I don't want you to do all this rebranding and do a lot of work and then have to do it again because it was the wrong move. So that's how I would start. When I think about possible, I think of Les Brown. He would always end his shows with "It's possible." A lot of his segments were around "It's possible." You know, you being in personal development, I'm sure you know who Les is. There's probably a lot you can learn from him. He's still creating some content, but most of it was older stuff. So that's the starting point. That's the starting point. I would try to find the easiest, smallest test to get started to prove to yourself that this works. Like, I hate wasting time. I hate doing work that's not working. I want to test it, see if it works. If it works, great, keep going. If not, move on to something else. And so I would find whatever the smallest, easiest test is for you and then apply to that, because this will have a ripple effect through everything that you do eventually, right? If you're looking at hiring somebody, right, you're going to hire somebody to do your graphic design, to record your podcast, to promote your podcast, to make your website, or whatever, you're going to build a team to build this thing up. You want somebody who believes in possible as well, who loves possible, who wants to help do more possible for you, right? Do it better than you do, make websites and all that stuff so that can be used to attract the team to you. It can be used to attract media and get your message out. It can be used for your audience to easily share your message for you. It can be used to attract capital, to figure out your R&D process, to figure out the next products and services that you're going to create and sell, right? So in the book I go through core, campaign, company. Core is the, is the easiest, lowest-hanging fruit. It's this process that you just went through, or going through. It's finding your one word, finding your credo, and then what that means to you as a human being. Campaign now gets into— most people think marketing is an easy way to start. Right? So campaign is— let's create a campaign around your one word. Let's create a campaign around possible. What's a small test? What's a newsletter? What's a video? What's one show on your podcast? What's ending off the podcast saying, guys, remember, it's possible? What sound effect on your show is possible, right? For me, you hear the Believe airplane, right? It used to be this crop duster, this thing flying across the screen, the crop sound like a crop duster. It's like, that's not Believe. I wanted to have this sonic jet taking off and then breaks the sound barrier with this boom at the end, right? That's why you see at the end of my videos the plane taking off and you hear the boom. What's the logo? Mine's a paper airplane because we're taking off, we're leaving the safe ground of what we know and off doing something risky and dangerous. And it's a paper airplane because entrepreneurs, we're fighting the wind. We don't have the resources to go out and buy a jet. Right? We're starting with what we have, and we're going against the odds that we want our thing to soar and take off. So all of this matters, right? Possible ties into your logo, ties into your sound, it ties into your branding. It'll tie into all of this stuff. That's campaign. And then company is building a company around it, building a team, building a culture, raising capital, finding mentors. All of the stuff that you need to build a successful company should still be seen through the lens of possible. So the book will help guide you through all that, but just as your first step, we're opening up a wide world of amazing possibilities for you, Jay, and everybody watching too. Figure out your credo and then figure out the smallest test, because this has to be practical. This isn't just some frou-frou la-la land feel good about myself, right? It has to work for you. If it doesn't work for you, then there's something wrong, right? Like the concept wasn't executed well, you know, and I don't want you spending time doing something that's not getting results. So prove to yourself that it works. I'm excited. I'm so excited. I'm excited for you. I'm excited for other people going through the process. I'm excited for all the entrepreneurs that this is gonna help. So Jay, thank you for allowing me to give some extra clarity on that. Thank you for the question. Thank you for your openness and awesomeness and Report back. Let me know, let me know what you end up having in your credo, and let me know what your first test is gonna be, how you're gonna start to apply it, and see if you feel a measured difference or not. So thank you guys so much for watching. I hope this video added some extra clarity for you guys too. If you have a question for me, leave it in the comments below, and maybe I'll make a video reply for that one as well. I also want to give a quick shout out to Amanda Jane LaBelle from restofwild.co.uk. Amanda, Thank you so much for picking up a copy of my book. Really, really, really means a lot to me. One last thank you for all of you guys watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love, I'll see you soon.