How To Build a Business Mindset | 2 Minutes Probe

Evan Carmichael shares three rules for launching a business: find a paying customer first before building your product, preserve cash by avoiding expenses until you're generating revenue, and follow your passion to bring something unique to the market.
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Hi, I'm Evan Carmichael, and welcome to another edition of Ask Evan. In today's video, I'm going to answer a question from one of my readers, Liz, who's just starting a business with her partner and wrote in and wanted to know what are the important things that need to be considered to have a really good start. So Liz, congrats on starting a new business. I hope you do really well. Some quick advice for you. The first thing I would do, and I've said it a lot on these videos, is build around the customer. So go find somebody who needs your services before you start spending anything, before you start building up your platform. Find customers who have a problem that you can help solve that problem for them, and they're willing to pay you for it. You have money coming in the door, which always helps, and you're building around the customer who can give you feedback on what to do next and where to grow your business. So start talking to customers. And find that customer who's willing to pay you as you launch your business. The second thing is don't spend money until you're making money, right? It's easy to spend money, anybody can spend money, you know, it's not difficult to go out and buy expensive business cards and marketing material and an office and a company car and spend, spend, spend, right? It's easy to go and spend. Don't start spending until you're making money, especially if you're in a consulting or service type of business. Try to put in as much sweat equity as possible so that you're preserving your money, right? That can be your lifeline. See how long you can last in the business. So you want to make sure you're making a lot of money before you start spending it. The third thing I would do is try to follow your passion. Make sure you're super excited about what you're doing. Make sure you can bring something new to the industry that hasn't been done before and that you can add a lot of extra great value to your customers because you're really excited about what you're doing and you're really passionate and knowledgeable about your field. So don't do something just to make money. Do something because you're really passionate about it and you know you can make a difference. That is a really big differentiating factor between entrepreneurs who are super successful and the ones who aren't, because they really love what they're doing and are really passionate about it. So I hope that helped, Liz. If you guys liked the video, please give it a thumbs up below, and I'd love to hear your thoughts and feedback if you want to leave a comment. And stay tuned for the next episode.
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