How to build a MOVEMENT - #AskEvan

How can you build a movement? I'm going to answer that question in today's episode of #AskEvan. So I recently got a question from one of my YouTube viewers, love you guys, Shahrook Hassan, who wrote in to say, "Evan, love your content." Thank you. "One Q: How can someone build/start a social brand movement like yours? Any tips/insights? Thanks." This is a fantastic question. I love building movements and I love helping other other people build movements. I have a movement program that people can check out if you want, and I'm going to share 3 tips to help you start yours. Number 1 is stand for something. If you look at any movement, whether it's a social media movement or trace back to history and look at every single movement, it's to accomplish some goal, to stand for something important. People need to rally behind something, right? Martin Luther King built a movement around equality. I'm building a movement around Believe, right? It's here on the wall. What do you stand for? You know, I want people to believe in themselves, to believe in their dreams, to believe that whatever they want to accomplish is possible. That's what this whole channel is about. That's what my movement is all about. What is yours? What do you stand for? How are you going to inspire people? What's the better world that you want to create? You know, what's missing in this world right now that upsets you? What's the better one that you want to create, and how can you rally people around that? If you don't have a core cause, a core belief, a core one word, then it's hard to get people to be attracted to you. So what What do you stand for? Number 2 is be consistent. This is a huge thing on social media. A lot of people, they're like, "I want to get started on social. I'm going to start posting and go crazy." And whether it's writing a blog post every day or posting to Twitter 10 times a day or trying to make YouTube videos and posting one a day, and they create a schedule that is unsustainable at the start because you go all in and you don't see immediate results. You get discouraged, you burn out, and you stop. Where the key to building a movement is consistent action over time. It's figuring out your message, and then how do you deliver that message in a medium that makes sense for you and your skills and your talents. So if you're great on camera, do video with YouTube. If you're great at writing, you can do blog posts or Twitter. If you're great at, you know, doing things on Facebook and that's where you want to go all in on, great. Like, pick the mediums that best fit your style, but be consistent. So start off slower. Start off once a week, and then make it more regular. Just make sure that it's a consistent schedule that people can tune into and expect results from, because is a movement takes time to build. It always is going to happen a lot slower than you think it's going to happen. It's almost always slower than your worst case scenario, right? You think like, here's best case, here's likely, and here's worst case. Be prepared for being worse than your worst case scenario and be consistent. My videos have taken off, but I've been doing it for years and I've built an audience over that time. Everything, my social media, my Twitter, my YouTube, my Facebook, it's all built over time and you want to make sure you have a consistent schedule that people can look forward to that you're not overloading at the start, and that people can expect to get some results from. And number 3 is support people. Start reaching out beyond just the stuff that you're posting on your own channels that's broadcasting, and start looking for people who are suffering who you can help. So for example, there's a number of YouTube channels that I watch, and whenever I see a comment of somebody who needs a little bit of an injection of belief, I'll comment on that video and I'll share it and I'll I'll inject belief into that person even though it's not my video because people— my main goal is for people to believe in themselves and feel inspired and to want to take action. And sometimes just that one little comment from somebody makes a difference. And yes, they will likely check out my channel and subscribe and now join my movement, and it helps as a recruitment tool, I guess, for the movement you're trying to build. But more importantly, it's about spreading goodness, right? Spreading your message. And so whatever that is, there's people who are afflicted by it around the world, and you can step in and start helping them and start helping them kind of get out of that hole and moving towards the life that they want because it's the same path that you're on as well. So start supporting people. So remember to stand for something, be consistent, and support people. And of course, believe. So my question for you guys today is, I wanna know, how consistent are you on social media in posting content? Pick a channel, YouTube, Facebook, Twitter, whatever it is. How consistent are you? What's your schedule? Share it in the comments below, I'm curious to find out. Thank you so much for watching, continue to believe, and I'll see you soon.