Evan Carmichael explains why people shut down at "network marketing" and gives three rules: genuinely love the product and use it daily, let your passion show so people notice you, and tell your real story on your web page instead of using the generic template. Vulnerability builds trust.
Chapters
How to build your network marketing business. So I got a great question from one of my newsletter readers, Angela, who's in the network marketing business and she's trying to get people on board and she realizes as soon as she says network marketing people shut down and don't want to join her team and she's asking me what's the best way to grow this thing up. So here's, here are my rules for network marketing, okay? Number 1 rule is you have to be passionate. You have to be passionate about your product. And this is, this is where most people fall down, okay? Because most people promote a network marketing business only as a way to make money. There's ways to make money in any business, but you have to love it. If you're bringing people on board who are not passionate about the product, if you're not passionate about the product, it's never going to work. You have to love your product. You have to experience your product. You have to love it. You got to use it every day. Has to be something that you would give to your mother. And say, "Use this," or show your mother and say, "Look what I'm doing," and be proud of it. If you're not, then you gotta move on, 'cause doing something just for the money is never the reason to get into a business. And this isn't just about network marketing, this is any business. You don't get into business just trying to make money. You have to be passionate about what you're doing, and the biggest problem in network marketing is that the people involved aren't using the product and aren't passionate about it. Now, in Angela's case, she uses it and she loves it. So we've passed the first hurdle. The second one though is you should look different. You should look different. If you are truly doing something that you love, your friends should notice. You shouldn't have to sell your friends on anything. They should notice. When you're excited about something, when you're passionate about something, you feel and you look different. Let me give you an example of the opposite. So I, uh, you Yesterday I had to go to the Department of Motor Vehicles to do a vehicle transfer, and it's just, ah, what a waste of time. What a waste of time. Hours there. Then they tell me there's new paperwork I have to do. It's so frustrating. And I'm walking down the street coming back home, and a friend of mine sees me on the street and honks just to wave hi in the car. And I realize I'm walking like this. I'm walking like— I hate my life right now. I hate the Department of Motor Vehicles. I hate this. But when I'm excited, when I'm doing these videos, when I'm talking to entrepreneurs, and usually in my daily life, I'm up here, my chest is out, I'm happy, I'm smiling. People notice. People notice. They should be looking at you and say, "Angela, what happened? Why are you so confident and happy? What happened?" And it's an easy bridge in to start talking about what you're doing. It's something that friends talk about. You don't have to pitch anything to anybody. People should notice. If they don't notice a change in your demeanor, in how you're acting, in how you're feeling, then you're not excited about your product enough and you should be doing something else. Number 3: Tell your story. And this is another area where people fall down flat on their face, and I don't know why network marketing companies don't do a better job of this. Okay, you look at every page— so network marketing companies typically give you a webpage, right? Here's your page, use it to promote. The pages always suck. They suck so badly. You look at Angela's page, it sucks. It's the template page that everybody gets. It just promotes the opportunity and it sucks. It tells nothing about Angela's story. Angela, you need to tell your story and have that front and center on your webpage and make it personal. Because when people tell their stories, like what you sent me in the email, it's a summary. So Angela's talking about her story, she's just saying, "Oh, it gives me more energy and, you know, I feel better, my kids feel better, and I was overweight before and now I feel great." You know, just a summary, but there's nothing to that story. You have to make me feel something, move me. That's the story. So let me model it for you, okay? If I'm talking about my early failures, this is what you want to do, okay? You want to tap into a deeply painful moment in your life and make me feel that pain and then show me how you got out of that pain by using this product, right? Hopefully you did because that's— you gotta have a story to tell. I'm talking about the most painful time in my life, in my business, it was with my first software company, okay? I was making $300 a month, I wasn't able to survive, I was frustrated, I, you know, I gave up I gave up high-paying $100,000 jobs to do this business, and it wasn't working out. And I didn't know what to do. You know, I was frustrated. I felt like my time was worth more than this. I felt like I was devaluing myself. I felt like I was losing confidence every day because I kept trying things and nothing was working out. I was just struggling constantly. I remember it was a family occasion, and I was over at my mom's house, and my business partner wanted to talk about the company. I was like, "Really, it can't wait? It's like whatever family occasion." And we get on the phone and I was so frustrated. We disagreed on where we were going to take the business. And you fight a lot, you know, when you're not making money, you fight a lot. At the end of the call, I just said, "You know what? I quit. I'm done. I can't do this anymore. I'm not making enough money. I'm worth more than this. I don't value myself anymore." I'm not happy. I'm done. Like, I can't keep going on and doing this. And I hung up the phone and I just started crying for, I don't know, 20 minutes uncontrollably. I don't remember ever crying so hard in my life. And I remember my mom came up. She had heard me crying. She put her hand on my shoulder, and I don't even remember what she said. You know, tears are streaming down my face, through my nose. It was just out of control. So that's a really down part in my life, right? But that's a story. Now I don't have a product to pitch or to sell on top of that to say, here's how I came out of it. But that's what you need to do, right? Like, okay, so you have all this energy and your daughter sleeps, and but like, tell me the story behind that. Make me feel something. Make me feel how important this is for you, that you're not just selling me on another crappy product because that's what most network marketing is. That's why it has such a bad name, is because the products suck and the people who are selling it don't believe in it. So show me that you're different. Show me that this really works for you. Make me feel your story and put it on your website instead of having the crappy marketing sales page that everybody else has. That's how you stand out. That's how you get people to become really interested in what you're doing. When you do that, you'll to start attracting more people, quality people, and build a good downline. And you need to focus on people who actually will use this thing and not just see a way to make money. You do that, you'll build a successful network marketing business. Believe. For those of you watching, like the video, thumbs up below, let me know what you think, leave a comment, leave a question, I'm gonna give you a response. And you wanna see more videos like this, click on my face, subscribe to the channel. Thank you so much, and I'll see you soon.
