How to Craft an Amazing Credo in 13 Minutes | Turn Your One Word Into Decisions for You

How to write an amazing credo. So one of the things that I talk about in my book is obviously finding your one word, the one word that defines you, that makes up who you are, that you can make all your important decisions through. And one of the most important exercises in the book that I guide people through is how to find their credo. And the credo is, is basically your mission statement. It's what you're all about. It's a better breakdown of how you see the world, and it always flows from your one word. So under your one word, what I encourage people to do is find 3 things that define what that one word is for them. And often there's something that is super obvious, that is the general public perception of what that word means, and then you need to add 2 things to it that make it more meaningful for you, that turn your your word into the hashtag word, from believe to hashtag believe, because it's something that you are now owning that is extremely special, important to you, and then all major decisions that you have to make in your life and business flow through this. And so I've talked about it for myself. I wanted to share another example with Alex, who helps run Toronto Dance Salsa with me. His one word is belong, and he wants to create a community where people feel like they're welcome. He wants people to feel like they belong at Toronto Dance Salsa, but also in his life. People around him should feel like they belong with him, and it stems from him not feeling like he belonged earlier on in his life. Under hashtag #belong, for him, comes validation, comes non-judgment, and comes open arms. And that's what makes Belong for him. And why it's so important is because it's had a tremendous change on how he treats people in his life, as well as how he executes in business. So Validation is really, really important to him. It makes up the first arm of Belong for him. The more he validates people, the more he's gonna feel happy, the more he's gonna feel like he's contributing. And so we worked that into his phone script where every time somebody calls, he needs to validate them. And now practicing with every conversation that he has that's, you know, of a certain length, 5 minutes plus, you have a conversation with somebody, validate them for something that they're doing, for joining the class, for taking the time, for having the courage to talk to him, Whatever it is, validation is so important to him and makes up his one word that consciously making an effort to validate people, not doing it by accident, allows him to have a greater impact and makes him happier as well. The second part is judging, being nonjudgmental, right? And so it's super important for now him to realize I don't want people to feel judged. I don't want people to feel like they're judging me. And so I shouldn't judge others and I need to make a better conscious effort not to judge other people for the decisions that they're making in their life. And the third part is open arms, welcoming. When you first meet Alex, right, he has a positive vibe and he's welcoming and he wants to learn and he's trying to create a connection with you. And so all of these things have helped a lot in the growth and development of him as a human being and we've applied that to the business. And here's what happens. When you figure out what your one word is and you figure out the credo, you figure out the three things underneath that then you kind of explain and now that becomes the way that you operate your life. What often happens is at first it's scary and almost disappointing because you realize that that one word that you have is bold, is big, is something that you are but also aspire to and you'll recognize the sad part of it is you recognize that there's a lot of areas in your life that are not congruent with who you should be. The reason why you're sad, unhappy, not getting the results that you should be, not feeling fulfilled is because there's too many areas in your life, in your business, that are not aligned with your one word and with your credo. So if Alex is not validating people on a consistent basis, he realizes that that's not congruent with his one word and he's not gonna be happy. And so whenever you do figure out your one word and figure out your credo, it forces you to look at your life and the business and the things that you're doing and immediately recognize the holes and where you need to step up and where you need to really Make the hard decisions to be true to what you're all about in your one word. It's an exercise that I've taken a lot of the people on my team through. It's obviously an exercise in the book. But one of the most powerful things that you can do is when you figure out your one word and then the three things that define it for you. 'Cause believe for me means three things. Believe for you may be something totally different. That's okay. But this should be the operating manual now for how you live your life with intent with purpose so that you feel fulfilled and so you're having an impact instead of just kinda floating through life and reacting to what's around you. So let's get to the book and updates and questions. We are now at, what are we at? 174, we're now at 174 pre-ordered sales from audiobooks and ebooks and hard copies. I still feel like that's not a lot. I still feel like we should be doing way more. The people around me are saying, well, for where we are in terms of the timing, that's That's pretty good. It feels like a big letdown, to be honest, but I'm hoping in that last, what are we, almost end of September, as we get closer to Christmas season and the release date, that picks up. So a little sad, disappointing, but also, I believe, the thing that's getting me through all this is I love the content of the book, right? Like, the book is solid, the book is so good, and I know if people read it and apply, it's gonna have a major, impact on their life. And so that's what's getting me through, but I appreciate the support in helping build it up. Okay, to the questions. Oreste2103: Hey Evan, I bought your book, can't wait to get it here in France. I've looked at the book webpage and I think there are really some issues on it. I mean, it could be much better and your book deserves that, I think. I've studied UX design, web design development, so I'm sure this comment will help you. And he basically goes on about all this feedback for the website about the display on mobile, too much content to read, you want it to be fast and easy, quotes at the top of the page. So it's from Hugo. Hugo, really appreciate it. I think it's probably a little bit too much for me to digest right now, but I'm gonna go home and look at it and see what we might be able to do to apply it. And I really super appreciate the detailed feedback that you gave here that can help. I'm feeling the love. Thank you, man. Next up, Knethbitton, Knethbitton? I hope I pronounced that okay. Probably didn't. "Can I get your work in German language or your ebook in German please? Give me an answer and thank you so much for your YouTube channel." I'm gonna send this to my publisher. I don't, so right now we've been looking at opening up the market so that you can buy it, the English version at least, on different platforms. So Amazon in multiple countries and the audiobook now on Audible. Multilingual we haven't really addressed yet, so I'm super curious to figure out what the plan is for that. Thank you for that, I'm gonna send it off to my publisher and see what they have to say about it. I don't know about the audio version, 'cause I wanna do the audio version, and I know I wouldn't be able to do a good job in German. Yeah, I don't know if I wanna do a German audio version. I need to find the right person, but definitely for the hardcover, if we're opening up language rights and options, I'm gonna forward this on, and hopefully we can do something. I can't guarantee that this will be ready pre-order, but I'm gonna send it to them, and if you guys have requests, ideas. Again, everything that comes in that you want to change, you want to see happen, I send it off to the publisher. And so I really appreciate the feedback, and that's like— your ideas help move the needle, right? It's because of you guys that we moved it to December instead of January. It's because of you guys that we got the audiobook available. It's because of you guys that we've opened up Amazon in different markets. So keep sending the feedback, and I keep sending it to them. Next up, Choreographic Arts. I want the audiobook as well. You know what, I just went back to ESL class, so I think "Will be good to have my first English book that I can make notes and write on. Your book definitely will help a lot. Thank you, Evan." Wow, that's pretty awesome, Korya. For my book to be the first English language book that you have, that'd be a massive honor for me, and I think given the life-changing nature of the book, I think it'll be a big win for both of us. So thank you for that. I don't even know what to say. Thank you for that honor and I'm super appreciative and look forward to you getting a copy and it changing your life. Next up, Sean. It's not about the people you know, it's about the people they know. Don't worry about selling a low amount of books. Person 102 might have a corporation that needs your advice. Stay motivated. I appreciate that, Sean. If I'm sad or appear not motivated, I think it's something that, I mean, all of us go through. If you have a product that you're trying to sell, and you have a goal and you're, you know, you don't see that the path is getting there fast enough, you get a little bit down. The thing that gets to me isn't person 102 working at a big corporation, it's knowing that the people who pick this up are gonna make major changes in their life, 'cause I've seen it from the people that I've helped through the process. And I know that even if it doesn't spike in pre-orders, once it's out and people read it, it's gonna have a big impact. They're gonna wanna share it, they're gonna wanna buy copies for their friends, they're gonna wanna use the information. Or I'm just, you know, just so full of myself. But I've seen it work, and so I really believe that it's going to be a success because I've seen it work. But where we are now in the process is getting the pre-orders through, and just like anything else, like if I want to get a million subscribers on my YouTube channel and I'm not there by the timeline that I set for myself, it's a bit of a letdown, but it doesn't mean I'm not going to keep going, right? This is coming out. I work for this. This is going to make an impact. This isn't just promote it once and then forget about it. There's a lot of stuff in here that I'm super proud of. I want to walk through, you know, with my kids and grandkids. It's a legacy for me as well. It's something I'm always going to be proud of. I really appreciate the concern because I know that's where it's coming from, and any kind of lack of apparent motivation is really just a little bit of sadness for not reaching the goals yet, but I'm still Very highly motivated for getting this thing out and getting into the hands of entrepreneurs. Next up, Safiokz. By the way, I ordered 3 copies of the hardcover version of the book, not the audio version. I love that. Thank you so much. I don't know if we've tracked that sale, so make sure to please email in the receipt. And for all you guys buying, I mean, our numbers that I update on are the ones that people have sent in the receipt. So otherwise we don't really have a good way of tracking it. So that'd be super helpful for those of you who are buying. Send in your receipts. We can track the numbers. And also you get bonuses, you get shoutouts. That's part of the benefit of doing this, so it helps everybody, and for anybody who's bought and has an email in the receipt, please make sure to do it soon. Next up, Diahan, or Diahan, bought the audiobook at Audible, also will purchase a hard copy. Thrilled to be able to support you directly. You are anointed to do what you do. God bless you and yours richly. Thank you for that. Thank you for buying the audio version. Looking forward to you buying the hard copy. I appreciate that support. It really, really means a lot to me. I'm excited because in 2 weeks I think I'm going to go in and start recording the audio version. And so I'm already getting ready. I'm fired up. I'm ready to go and record it. You know, thank you for that. And all of you guys, like knowing that you guys have bought the audio version fires me up more. So when I go into the studio, like all of these people are counting on me. I insisted on doing this myself. I got to bring the fire. I got to bring the fire. So your comments are in my ears. I'm already ready, I'm already psyched up to go and do it, so you guys are firing up and I really appreciate it. Next up, relaxing sleep station. When I see a specific bonus ends at the top of the page, it has no relevance to me. I look at it as a warning because I don't know what package it is a part of and I don't want to go searching through other packages to work it out. Because of that, I'm not as concerned about the fear of missing out because I don't immediately connect with that bonus that relates to me. So I think this is a reference to at the top of the landing page there's a time bonus that expires every day. So on different days there are different bonuses that come out that if you buy, you know, within that day you get that bonus. And if it's a different day, you get something else. So that's some good feedback. It's something that we've tested. I put up stuff like how I got Gary Vaynerchuk to endorse my book, some other, you know, super important questions that have come in from entrepreneurs that I spend time making a good video about just answering that question and going deep so people who have that problem can benefit from it. We've gotten pretty good feedback on those bonuses, but I— it's great, like I love that it's not working for you. It's great to get that kind of feedback and hopefully turn it into making the page even better. So that's it for this week. Thank you guys so much for your support, for your feedback. I'd love to know from you questions that you have about my book, about the book writing process, about the topic that I started with about creating the credo and finding your one word, making it really meaningful and powerful for you. Leave that in the comments below and I'll do my best to answer next week for you. I also wanna give a quick shout out to Hugo. Hugo, thank you so much for buying a copy of my book and for the awesome feedback you gave me about UX design in the comments. I'm gonna check that out again when I get home. For those of you watching, if you want your chance at a shout out in a future video, make sure to pick up a copy and email in your receipts that we can keep track. Thank you so much for watching. Thank you all for your amazing support. Continue to believe, or whatever your one word is, and I'll see you soon.