A great product isn't enough. You need customers talking about you. Pick one memorable word that captures your purpose, make it easy to repeat, and word of mouth follows naturally.
Getting word of mouth.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. Jeff Bezos, billionaire co-founder of Amazon.com. If you don't get positive word of mouth, you're sunk. You don't have the big budgets to take out a Super Bowl commercial or hire a celebrity spokesperson. You need people talking about you. Having a great product or service isn't enough. You need to make it easy for people to talk about you. Think about how busy your customers are. They have opportunities every single day to promote you to their colleagues and friends. Every. Single. Day. And they don't. Why? It's not because they don't love your product or service. If they don't, then you need to get to work on improving your offering. It's because you don't stand out enough. They forget about you. You're just okay. But when you stand for something important, something people feel connected to, something people are proud to be a part of, and you make it easy for them to share because they only have to remember one word, then referrals start to flow. Make your message difficult, boring, and unremarkable, and nobody will talk about you. Make your message one word, powerful, and important, and people will be delighted to spread your message at every possible opportunity.
How the Biggest Mistake in History Created A Trillion-Dollar Empire | Sergey Brin
9 Machiavelli Principles That Force People To Respect You | Machiavellian Philosophy
The First 10 Words That Instantly Ruin A Sales Conversation | Vanessa Van Edwards
The Top 1% Mindset Behind The First $5 Trillion Company | Jensen Huang (Nvidia)
