Evan Carmichael outlines a three-step Twitter strategy: clarify your mission and the problem you solve, post content aligned with that mission consistently, and engage purposefully with people who share it. He's built 200,000 followers this way by supporting entrepreneurs and recognizing influencers in the space.
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How to get more followers on Twitter. I got a question from one of my readers, Anne-Marie Cox, who wrote in to say, "How do I get more followers on Twitter?" I'm passionate about this, and I have a different approach than most people, okay? I'm not going to tell you to follow certain hashtags and talk about trending topics, or to auto-follow people hoping that they'll follow you back, or to spam people I don't use any of the automated tricks. Maybe that stuff works, I don't know, but it's not my approach. So, so how do I do it? Here is the Evan Carmichael approach to getting followers on Twitter, okay? The first part is, back up from this, okay? Forget about Twitter for now. Think about what does your company stand for? What mission are you on? What big problem exists in the world that you're trying to solve? In my view, until you figure that out, you don't really have a business. You don't really have anything worth talking about on Twitter. You have to stand for something important. So what is that? What's the change you want to make in the world? Identify that. Then step 2 is start posting things that are relevant to that topic. Pictures, quotes, sayings, stories, articles, things that you find inspiring that help you, because it can help other people as well. It's part of your movement. And then 3, start interacting with people on Twitter who either could use could use your help, could use your expertise, or are also on the same mission as you and are doing something important and you want to recognize them. Those are my 3 steps, and let me tell you how I use it myself. Okay, for me it's all about entrepreneurship. I love entrepreneurs. I want to help a billion entrepreneurs. I want people to believe in themselves. People, if you have an idea to make a business and you're too afraid to get started, or, or the little man in your life is holding you back and telling you you can't do it. I want you to do it. I want you to believe in yourself. I'm passionate about this. Hopefully that comes through in all these videos and everything I'm doing. So that's what I stand for. Step 2 is I share quotes, I share pictures, I share articles, I share sayings, I share stories that, that inspire me. I look at something that inspires me and then I share that. You want to be proud of each tweet that you send out. It's not necessarily about how many you send out, but you want to be proud of what you're saying, right? You look at that and say, "Yeah, that tweet, that means something." Those are the kind of tweets I like sending out. So sharing things that are important to me, an important part of this entrepreneurship movement, that's what I like putting out. And then 3, start interacting with people. And the 2 types of people I interact with are other entrepreneurs, entrepreneurs who need help, entrepreneurs who have a question, just like you. Entrepreneurs who have a question who I can help them. And I'll either write to them on Twitter, write back on Twitter, or make a YouTube video, other social media, whatever it takes. But I enjoy helping entrepreneurs, so I reach out to them. And the second part are people who are on the same mission as me, doing something that I think is important. So here are a couple examples. Marcus Lemonis, he has a show called The Profit. It's on CNBC, it's a pretty new show. Just about to get into its second season. And I love the show, and it's important because he's out there helping entrepreneurs, and he's helping teach entrepreneurs how to be successful, and he invests in the business. And in my view, not enough people know about the show. I have no connection to Marcus other than the show. I have no— I'm not being paid to talk about the show. I just think it's important. Not enough people know about it. You should watch the show. And so I reached out to Marcus, and I tweet some of his stuff, and I share some of his stuff, and now he follows me. That's how a lot of the stuff works. I reach out to people on Shark Tank. I love the show Shark Tank. We have one in Canada called Dragon's Den too, and I reach out to those people and just thank them and recognize them and tell them what you're doing is important. You think about it, think about TV before Shark Tank and before The Profit. There was nothing for entrepreneurs, right? Shark Tank has made entrepreneurship sexy again. And also helps instill some business knowledge. It helps train people. You look at the entrepreneurs who are coming on now, they're much more well-versed. They understand things better than in the first season. People watch the show, they watch it with their kids, and they're getting an education. So I think this is an important show. There's a lot of entertainment with it too, I get that, but it's still educational and it's helping entrepreneurs. So I'll tweet the Sharks, I'll tweet the Dragons, and tell them what they're doing is important. I'll share some of the stuff that they're quoting, and in return, they get to know about me and they see what I write. And if they like it, they may share some of that with their audience. So that's how it works. So to summarize again, you start off, one, with, with a big goal, a big vision, the problem with the world that you want to change. Create your movement. That's step one. Number two, start sharing things that are important to you, important part of this movement, things that you believe in. Every tweet you should love that you put out. That excites you, motivates you, moves you. And number 3, start interacting with people who could either use your help or who are also part of this movement, who are doing great things and you want to recognize them. That's my plan to build a Twitter following. I've got about 200,000 people on Twitter now who follow me, and it's growing every day, and that's the recipe I use. So hopefully you can apply it to your business, see similar results. I hope you Do it, good luck, and believe. For those of you watching, like the video, give it a thumbs up below, leave a comment, let me know what you think, ask a question below, I'll make a video response, subscribe to the channel if you want to see more videos like this. Thank you so much, and I'll see you soon.
