How To Find the RIGHT People in 9 Minutes | Focus & Succeed

Evan Carmichael explains why entrepreneurs must pick a specific audience instead of trying to please everyone, and build a network of people who actually support you. He uses the "average of your five friends" concept and shares how to start small with requests for advice, join communities like his Believe Nation group, and avoid surrounding yourself with negativity.
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Good morning, Believe Nation. My name is Evan Carmichael. My one word is believe, and I believe that entrepreneurs are going to solve all of the world's major problems. So to help you on your journey today, we're going to learn how you can focus on the right people. Over to you, Trevor and Noah.
I wake up every morning, espresso keep me going. I wake up every morning Well, you have to find the people that are for you. You have to understand, whenever you're creating a product, whether it's music, whether it's comedy, whether it's TV, you're not trying to make it for everyone. You're trying to find the people that you're trying to make it for. You got to stick to your truth, and then you find those people and you believe in it. So you go, is it good? And then I understand. I go, so, so your lady and her mom are watching, and then even if you're hating on me, then I go, fine, then it's not for you. I know you're not that guy, but I go, yeah, you're not. But I have to focus on the people who are watching me 10 times, and I'm going to keep on building on those people. So at the end of the day, if you focus on the people that are trying to block you. You don't, you don't spend enough time enjoying the people that are celebrating you.
If you want to have success, then you need to pay careful attention to the environment that you have around for yourself. If you are surrounded by people who are telling you that you can't do it, that you suck, that it's never going to work, that you don't have the skills or the education or the money or whatever reason, you will never be a success because of all of these logical, practical things. If you're surrounded by those people, then guess what happens? Nothing happens. You don't go off and do the big thing because you're constantly surrounded by negativity. It's why so many people just are the average of their 5 friends, right? So look at who your 5 friends are, and do you want to be like that or not? Now, it doesn't mean that you have to completely cut them off. It doesn't mean that you need to, you know, shun your family, but you need to start creating a more supportive environment for yourself. Now you're saying, but Evan, I don't know any more successful people. I don't know how to break free. I'm in a crappy area and everybody around me tells me that I suck and I, I don't know who else to go and turn to. This is the first of your many challenges that you will come across as an entrepreneur. It's always going to be about creatively solving problems. It's about how resourceful you can be instead of how many resources you have. So here's the first challenge: I don't know any successful people. What am I going to go out and do? Who am I going to turn to for advice? The first person I turned to for advice in my business was my banker. I didn't know anybody. I had no connections. Nobody in my family was an entrepreneur. I didn't know who to talk to. So I went to my banker and I said, "Hi, I'm Evan. I have a business bank account with you. I'd love to know how you might be able to help my business. Any ideas you have would be fantastic." He said, "Well, do you need a loan or do you need financing?" It's like, "I don't know, maybe? I don't know. So I'm trying to figure it out. I'm just starting." I'm trying to figure out what I'm doing in my company. I love your advice and input. He's like, well, that's not what we do as a bank. You know, we give out loans. I thought banks were, you know, the friends of entrepreneurs. So this is how naive I was, right? And this is how little knowledge I had and how few connections I had that I went to my banker. You know, but one conversation leads to another conversation leads to another conversation and another conversation. You're not going to get the supportive environment by just sitting on your couch. You gotta go out and start talking to people and connecting and understanding and asking for help. People love to help, but the risk is you're not going to do any work. If you come to me and you ask me for help, I'm jaded because of all the people who've asked me for help and I gave them advice and they did nothing with. So you're immediately lumped in with those people. So what you want to do is ask for just a tiny bit of time, ask for one little bit of advice, and promise and show your hustle. Promise that you're going to do the work on it. And then when you get the advice, do the work. And then come back and say, listen, I took that advice. Don't go and ask for a mentor. They don't want to commit to a relationship with you. One bit of advice. You use two fingers there. One bit of advice. One on each hand. And then go and do the work and come back and say, listen, I did this work and it worked or it didn't work. I tried and I did hours and hours and hours and it didn't work out. How do I make it better? If they see that you're taking the initiative and actually executing, now you're starting to stand out. There's other ways to be surrounded by people though too. It's not just mentorship. Join a meetup group. Connect with online communities. We have an awesome online community here in Believe Nation where people are supporting each other and trying to help each other with their business. Join other online groups. Learn from virtual mentors. One of the things that helped me the most in me thinking bigger and wanted to play on a different level and thinking that I could do more and really feeling like I could have a big impact on this world. One of the things that helped me most was my own YouTube channel. It's selfish for me that I'm sharing it with you. It's a selfish endeavor for me that I share with you guys, and I'm so grateful and so happy that you enjoy it too. When I'm around constantly Elon Musk, and Steve Jobs and Oprah Winfrey and all these people who have done amazing things and are still pushing to try to be better, when I'm in that environment, I want to do bigger things. I want to have a much bigger impact. So the more I'm around that, the more it shifts my focus, it shifts my attention, it makes me feel like I can contribute more, and it builds a new environment for myself. If you want to do great things, you need to create an environment of greatness. Otherwise, it's never going to work. So the question of the day today is, I'm curious, what kind of people do you have in your life? And are they the right people to help you get to where you need to go? What changes are you going to make after watching this video? I'm curious. Leave it down in the comments below. Super curious to find out. I also want to give a quick shout out to Dave Gardner from thedavegardner.com. Dave, thank you so much for picking up a copy of my book, Your One Word, doing a review, taking a picture. I really, really appreciate it, man, and I'm so glad that you enjoyed the book. So thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love, and I'll see you again tomorrow morning for another shot of espresso.
You happy with it though?
I'm real happy with it. When I see this thing play in front of an audience, people go crazy.
What is one of those inside The Actor's Studio question. So what's your process once you, once you do this? You want to watch it with other audiences? You don't want to see it? You study this thing? What's your process once you, once they say cut?
You know, you cut it up, you know, you, you got to watch with an audience. It's not drama, right? Drama is whatever you want it to be. When you, when you make drama, you're like Picasso and it's like, okay, whatever. When you make Comedy, you're not that kind of painter. You're like a painter down at the promenade painting portraits to people. You know, it's like, "Oh, you want more blue in your eyes? I'm gonna put more blue in your eyes. You want to be taller? Okay, you're taller." You know, I'm one of those guys. So when you make comedy, you make it for the people. You know, you try to have as many screenings and do as many tests, and you do focus groups, and you read the cards, and you try to get the people what they want in this comedy, man.
People ask me from time to time, "Do you make a movie with an audience in mind?" The answer is yes, I do. All right, but the audience I have in mind isn't some faceless blobs that I'm trying to second-guess.
It's me.
It's not like a focus group. Yeah, it's me. I'm the audience. I'm the guy that goes out and pays $7 or $8 in New York to go and see a movie. All right, I go see— if I'm excited about seeing a movie, I see it on opening day. All right, I am the audience. All right, and I know what I want to see. And I was betting and I was a little surprised at how many there were. I was betting that there are other people like me out there. All right, now true, I'm making specific films, and if you make a specific film that's not everything for everybody, you're going to turn some people off. All right, but you're going to turn some people on too.
In the old day, when I start the action movies, I just make audience laughing, you know, do all the funny things, you know, like, oh, like this, and kick the ball. Yeah, you can say it. Yeah, really?
Yeah, yeah.
But slowly, slowly, from the audience, from the audience, from the media, especially from the fans, they write the letter, oh, now I have a baby, so sad I cannot see the movie because the dirty word, because the dirty action, because this. All those years I change, change, change, change, change. But without all the dirty things, still can make audience laughing. That's difficult. It's the audience, all the fans, all the media teach me becoming a good filmmaker.
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