How to GET 1 MILLION YouTube Subscribers - 3 "MISTAKES" You're Making!

Hello, Believe Nation. It's Evan. My one word is believe, and I believe in people more than they believe in themselves. And my sincere hope is that if you see in yourself what I see in you, you can change the planet. So I started this series on the path to 1 million subscribers to document my journey on the path to getting a million YouTube subscribers to my channel and hopefully giving you guys some lessons and education and tips and tools and training along the way. It's been a little bit since my last video. We did it at the end of May. At that time I had, what, 698,000 subscribers. Right now I'm sitting at around 775,000 subscribers depending on when this video goes live. And this one is a little bit different. So in the past I've compared myself to other YouTubers and said, here's what these guys need to be doing better to rise up and grow and why I've been able to beat people even though I consider them to have potentially a lot more talent than I do in a lot of different areas, just by understanding kind of YouTube's algorithm. Today I wanted something different. Today I want to talk about 3 strategies that are really popular that I recently stopped doing, stopped going after, and focusing on the one that's really, really, really making a huge difference. And hopefully through that you guys can learn as well. So strategy number 1 is to get celebrity endorsements. The idea of somebody big recommends your channel, it's going to grow, you're going to get a lot of traction, you're going to get a lot of, you know, people subscribing to your channel. And I've had the good fortune of having a lot of people share the videos that we've done on them. And so I looked at 3 that we had recently. 1, Tyrese Gibson, the actor, shared the top 10 we did on his Instagram in his link in his bio, which was awesome since a lot of people are away. 2, 50 Cent shared the top 10 we did on him. To his audience and he put it on Twitter and on his blog and on his Facebook. And 3, Floyd Mayweather also shared the top 10 we did on him. And I always want to make content that I think people will want to share. We didn't approach any of these people and say, hey, can you please share this? But it's also not surprising for me. We want to create content that if they saw it, they would want to share it. And so I thought I'd look at the analytics and dive deep and see what was the impact of them sharing that video. So first up is Tyrese. And again, Tyrese shared it on his Instagram bio is the link. So on that first day, you can see there's this massive spike. It led to what, 5,000 views, almost 6,000 views there on that first day. And then if you look at the subscriptions driven, it only led to 5 new subscribers. It's like almost 6,000 views from his Instagram bio and only 5 people subscribed. Subscribed total from that. Like, maybe some people found us other ways too. I don't even know if all 5 were necessarily from him. But if you look at the long tail, look at how it keeps going out over time, you'll see that, you know, we didn't get the traffic ongoing, but we continued to get new subscribers. And so the impact of him sharing it led to a ton of views but didn't lead to people subscribing to my channel. And so I thought, That's not fantastic. How about I continue that experiment down? Let's look at who we did next. 50 Cent. So 50 Cent again shared it on his blog, on his Facebook, on his Twitter, and it did even better in the first day, right? We had 20,000 views on the first day and the subscribers were a little bit better, right? Almost 40 subscribers on the first day that it came out. And so that's great, amazing traffic. Thank you, 50 Cent. I appreciate the love. But again, it only led to 40 subscribers, not even from 20,000 people who saw the video. It only led to 40 subscribers. And then I thought I'd do one more, and that was Floyd Mayweather. And he shared his— I forget where he shared his, on one of his social networks. And he caught a little bit late. So the video was released and it had this spike and then it started dropping down and then this massive spike up in views because he caught it and he shared on his platform. And it led to, what, 22,500 views, something like that on the video. And on that same day, we had just over 20 subscribers join the channel. So from, again, this huge number of people who are viewing the video to a tiny, tiny, tiny percentage of people who actually subscribe. And so if you get celebrity endorsements, you get some big person to talk about you, it can lead to a large number of people watching your videos, but it doesn't lead to a lot of people subscribing to the videos. And so it's still a decent strategy. The problem is you only have a limited amount of time, right? You only have so many hours in a day every day that if you are actively spending your time trying to get celebrity endorsements, then you might be able to use that time doing something else that would have higher leverage. Now, me being able to say that 50 Cent shared this video and Floyd Mayweather shared this video and Tyrese Gibson and other people shared their videos, That helps me if I'm doing an interview or if I'm trying to make a connection. I can use their names to say, hey, these people appreciate my work. That helps me. But just in terms of getting subscribers, it's not the best strategy. So the second thing I want to talk about is the value of collaborations. It's one of the most recommended pieces of advice that you get and you hear from YouTubers on how to grow your YouTube channel. And it's something that I've talked about as well in previous videos about how to grow a YouTube channel. Make collaborations, and it has benefited me and my channel. And I wanted to look at, well, how much has it benefited me in terms of getting subscribers to the channel? And so I had the good fortune to go to an event not that long ago called ClimberCon. It was in California, and there was a bunch of different YouTubers who all had sizable channels. And out of that came 6, 7, 8 different collaborations— me on their channels, them on my channels, doing different things together. But how much did it help me actually grow my channel. So the biggest one that I did was with the guys from Charisma Command. His name is Charlie, awesome dude. We had a lot of fun, went to an escape room together and ate meals together. It was a lot of fun meeting him. I'm a huge fan of his channel, by the way. If you want to learn about charisma, that's the place to go to. I recommend starting with the Kevin Hart video he did. That was just awesome. And so he made a video on me about how to network as an introvert. Because I'm introverted and he was impressed at how I was networking, and so he wanted to make a video on me. And so this video talks about me and networking, and at the end also has this really awesome shout-out to my channel with the link in the video, right on the end card. There's the link to my video, which is awesome. It's not just click in the description and hoping people go there. There's a link right there. So that video, when it first came out, First day did about 40,000 views, just under 37, 38,000 views, something around there. And then if I go to my analytics to look at subscribers, you'll see that I had a big spike, right? I had a big spike up to about 2,100 subscribers, something like that, which is way above what I was getting before. You know, my average was maybe 1,100. You know, Charlie gave me 1,000 new subscribers. Because of that video on the first day. Thank you, Charlie, appreciate it, man. And while that's great, and it came from, you know, 30, what, 40,000 people see it and 1,000 new people subscribe, that's awesome. Overall, you know, if 100,000 people have watched that video, I'll get a certain percentage of that overall, which is great. But again, what you have to look at is the time and effort that goes into making these collaborations. The time to build that relationship, the time for me to go to ClamorCon, the time to connect and talk and share ideas and all of that work. It's a lot of work. And so I like doing it because it's fun. I love supporting other entrepreneurs and other YouTubers, and I do a lot of videos and collaborations on tiny channels, channels with 100 subscribers. Uh, I just like it. But as a strategy, it's not the most effective one. Because while it did add 1,000 new subscribers on that day, for me it's great, I was already getting 1,100 subscribers a day. And this is a channel that has almost 1 million subscribers. So it's not like you can say, well, if you did it with somebody who had 10 million subscribers, you'd get a huge boost. I would, but there aren't that many people with 10 million subscribers, right? And so it's just weighing the cost benefits. Now, if you are just getting started and you have 100 subscribers and you get a deal with someone who has 1 million subscribers and that, leads to 1,000 new subscribers to your channel overnight, that's a huge deal, right? If you had 1,000 to start with, you just doubled your channel. That's a big deal. But unless you're shooting way above your weight class and you can provide some kind of insane value, I'm really starting to doubt the value of the collaborations just in terms of generating subscribers. Again, having friends, having a connection, having a network, being able to say that I work with this person, this person, this person can all help in the grand scheme of things. But if your only goal is to try to get subscribers, I don't think collaborations is the best way to go. The third thing I want to talk about is off-platform marketing. A lot of times, again, a lot of best practice is whenever you get a video out, you have to share it off-platform. You got to share it on your Twitter and share it on your Facebook and put it in your newsletter and share it to everybody that you know, right? Share it off-platform. And what the data has shown me, at least through these examples, is off-platform performs way, way, way, way, way worse than in-platform. Even just comparing the celebrities that I had versus the Charisma on Command video, if you look at the 50 Cent one as an example, right? 50 Cent, or the numbers here, 50 Cent gave me 20,000 views in the first day. Charisma on Command had 40,000 views. 50 Cent gave me 20 subscribers. So 20,000 views, 20 subscribers. Christmas on Command, 40,000 views, 1,000 subscribers. It's a huge difference. So if you're going to be marketing, I'd much rather market in platform within the YouTube platform than going elsewhere. And I guess it makes sense. The people who are addicted to Twitter, not all of them are super addicted to YouTube. Not all of them will go and want to even go to YouTube. And if they do, they don't— they're not in the habit of subscribing to channels and watching videos. You want the people who are already in platform. And so that made a huge difference for me. And I'm still gonna post my videos up on Twitter and I'm still gonna post them on Facebook and I'm still gonna select some and put them in my newsletter. But to bank on that as a marketing strategy is not really smart in my opinion. It does not lead to you getting tons of new subscribers. And so what's the thing that works? So we've just discounted celebrity endorsements, we've just discounted collaborations, and we've just discounted off-platform marketing strategies. What's the thing that works? The thing that works is things I've talked about in pretty much every single video in this series is creating consistent content. I had a meeting last night with an up-and-coming YouTuber and he's making 3 videos a week. He's trying to get it higher. I said, if you get to a video a day, you're going to start crushing it a lot more. If you can do one quality video per day, that should be your new baseline minimum standard. One per day is the minimum. You want to get to two a day ideally, but right now one day is the minimum if you want hypergrowth. You want hypergrowth for your channel, figure out how you can get one quality video up per day, not a livestream, a regular video every single day. And where do I find the time to do that, Evan? Well, you stop focusing on celebrities and you stop focusing on collaborations and you stop focusing off platform marketing. These things work, but they're not as effective as the in-platform YouTube consistent content. And at least that's where the algorithm is right now. That may change in 6 months. But if you want to beat the people in your industry, you want to quickly destroy them and be the number one player in your niche, the fastest way to get there is to create consistent content. Now, other people have had success without doing it. Maybe you have a fantastic personality that just sells. Maybe you were around before the algorithm changes, and so you've already built up a huge base. But if I was starting a new channel today, or if I'm trying to build a channel like I am right now today, the number one most important factor that I'd be looking at is creating consistent quality content at least once per day. Gear all your efforts towards that, and and don't even worry about the marketing or anything else. And a lot of the other best practices that you'll see, 'cause this is the one that works the best. So I think I've talked about creating consistent content in all 4 of the videos in this series. I'm probably going to take a break from that topic and go to something else next time. The reason why I'm hammering it home is because you're not doing it. Because the people who have watched all 4 videos in the series say, yeah, yeah, yeah, yeah, yeah, okay. And they don't do anything about it. and then you still are working on these other things that aren't helping. And my goal is to help you get to whatever your subscriber goal is. I want some hypergrowth for you. And so hopefully after this one, after I've beaten you over the head with the message repeatedly, something's going to sink in. And I would encourage you for the next month, if you're a YouTuber, for the next month, abandon all your other projects, abandon your collaborations for a month, abandon your outreach for a month. And just focus on getting one video per day and see what happens to your channel. All right, let's get to the questions that came up from the last video I did, do some Q&A, and hopefully provide some extra value for you guys. So last month I went up against Grant Cardone, showed my channel against his, gave him some advice. First comment comes from Grant: Thanks Evan, great job and great content. Let's do a podcast on this. This is how you add value, folks. Watch what Evan is doing here. Smart. Glad you enjoyed it, Grant. And again, I'm a big fan of the channel. I'm a fan of what Grant's doing. So happy that he's helping entrepreneurs as well. And if he applied some of these strategies, he'd be crushing it even more on his YouTube channel. Next up, Funky Monkey. So in a nutshell, Grant needs to up his YouTube game GaryVee style. Gotcha. No, that's not the advice. You cannot have massive success just by copying somebody else. You have to find your own rhythm. So Gary has done it by doing the daily vlog. Now Grant may have success doing a daily vlog, I may have success doing a daily vlog, but not everybody is necessarily built for that. Not everybody wants to do that. If you just try to copy Gary's model of doing a daily vlog and doing exactly everything he's doing, you're not going to get the same results. You're going to get much worse results because Gary's doing him. The advice is not to copy Gary. The advice is to create more consistent content. So Gary had massive traction when he went to 2 videos a day. So Grant should go to 2 videos a day, 2 videos of high-quality content every day, whether that's a vlog, whether that's a set show, whether that's him walking down the street and ranting about something. Like, he does that way better than Gary does. Like, Grant natural with the phone freaking out about something is awesome. He should do more of that. And so it's not— I don't want to encourage any of you to try to be like me or Gary or Grant or whoever. but you can use some of the strategies. So find the 2 videos a day that you can work out for yourself. That's where you're going to start hitting some success marks. Base D makes a video on how to get a million subscribers, doesn't have a million subscribers. Base D, it's a journey, bro. It's a journey. Pay attention to the journey. I've said that in every video, and I'm at 775. It's pretty close. If you can't learn from somebody who's had that success compared to— what are you at, Base D? Let's see, Base D has how many subscribers? A grand total of 9. Congratulations. You can learn something from the people who have come before you. Next up is WP with Tom. Love this episode. Thank you, Tom. I'm considering making a new channel in a different niche. These videos will take a while to make and would be difficult to upload daily. Most people in this niche I want to pursue upload twice a month. Do you think it'd be better to create a bunch of higher quality videos prior to even uploading the first video and then schedule them out more frequently, or would it be better to just focus on creating 3 videos per month to do more than the competition? The difference between 2 videos a month and 3 videos a month is not great. I would be looking at how do I make 2 videos a week? And a lot of times it just means you need to be creative. So if your competition is doing 2 videos a month and you're doing 2 a week, you're going to start to win. So some creative ideas. I don't know what the niche is that you're getting into, but can you have a Q&A session once a week where you're answering questions around that topic? Can you do some recaps or mix-ups of different episodes that you've done before around certain topics? So if you've answered the same question, maybe in different ways, 5 different times, can you mash up different answers? Kind of like what I did with the top 10, right? Mash up different answers. Can you have a customer come on and ask you a question? Can you tell a customer story on a channel? Do you get upset and wanna rant about something? Is there some high-quality production that you wanna do twice a month, but you're gonna up to once a week instead? And so thinking creatively in your industry about how you can take that topic that you have in your head and stop being restricted by, well, people in our industry only do it twice a month, or it's difficult because it's high-quality content. Yeah, this is, it's difficult. It's an easy strategy, but it's not— doesn't mean it's easy to execute, right? It's simple to understand, but it's not easy to go out and do. It's work. What I'm saying is take the work away from these other things where you're spending time on and focus on this because it's the single most effective marketing strategy that you have right now on YouTube to grow your subscriber base. Next up is Benny. I love Grant, but he tends to spam a lot with videos like the Cardone Zone, G&E Show, Young Hustlers, and the real estate show. He puts out 1-minute previews, but the downside is potential viewers are put off. So Benny, I don't know that I would call it spam. I think it's, it's what a lot of people think to do. It's what comes from TV and comes from movies, right? There's a movie that comes out and there's a trailer that comes out in advance to promote it. It just doesn't play well with the YouTube algorithm unless there's another purpose, which I've talked a ton of times about as well, but not in this video. It's okay to put out a video that will hurt your subscribers, that will hurt your numbers, that will hurt your YouTube growth if it gives you some other strategic reason. Right? If Grant's putting out a new book or if Grant's putting out a new conference or some event or some product that he's trying to sell, make a video about it. That's okay. You're going to lose subscriber growth, but you have your YouTube channel for a reason, right? The reason is to help your business grow. So if there's something you can do on your channel to help your business grow, that means you take a short-term hit on your channel for one video. It makes sense. If you're just promoting another video on the channel and it's pulling everything down, then it probably doesn't make the most sense. So it's okay to have series that lose as long as you understand that you're losing subscribers because of that series. If you don't have the awareness that it's happening, you can't make the right decisions. Next up, Mental Kevlar: just subscribed, this is pretty excellent, love your top 10s also. I appreciate that, Mental Kevlar. Question: part of this I feel too soon for a brand new baby level 1 channel like mine. Do you think I should wait a year before I begin to evaluate my channels I sort of feel like I should hit 10,000 subscribers before I actually start to evaluate performance. What are the immediate action steps for me to take? Like, my example, I'm tempted to jump up to 1 upload a day based on your evaluation of the YouTube algorithm. So it's never too, it's never too early to start to evaluate your content. I would just say at the beginning stages, you don't know how to make great content, just like the beginning of anything. You know, you know what looks good, but you don't have the ability to go out and create it yet because you need to develop the skills. You have to put in the repetition like anything else, right? You want to learn any kind of new skill, dancing or French or marketing or whatever it is, you have to put in the work to get better. And so I like to say that the quantity leads to the quality. And I would say if I was in your position, I would try as hard as I could to move to one a day immediately. One, because yes, it does help the YouTube algorithm. And you're going to start getting more traction with your videos as long as they're not crap. But two, you need to get better, right? So every time you put out a new video, you're going to develop your skills, you're going to improve, you're going to get better. Every video will have higher quality and higher quality, higher quality. And the more you keep producing higher quality videos, the more subscribers and attention YouTube is going to give you. Um, and so I would go right to once a day if you can find the time to make that happen. I think it's your best marketing strategy, but it's also your best product content strategy because you're learning how to make better videos in that process. I've made 5,000 videos on my channel, right? 1,000 of them haven't gone live yet. I've, I have put videos and practice videos that haven't gone live, 1,000 of them, more than most people ever create in their entire channel. And so the quantity leads to the quality. Get going one a day right now. Ramon Klomp, personally like this video a lot more than the previous one you did with Gary, especially because you actually go in and analyze the channel video by video. "Love to see where you believe other channels are growing and why." Glad you're feeling it, Ramon. This whole thing is an exercise. It's something that I wanted to do for myself to understand and break down these other YouTube channels and also to give back, to help you guys. If you have an important message and a channel you're trying to build, hopefully by looking at that, it gives you knowledge to make your channel better. So I've tried to share some stats today as well, and I'll keep that in mind. For future videos. Regular Slasher: Thanks, Evan. I've just started my channel and I want to boost subscription while making content, working with whatever I have right now. Any advice? Thanks. Just start. Get started. If you're starting, then just start. Use the gear that you have, use the knowledge you have, the tools you have, the skills you have, and just start. Be consistent. Get better every day. Do something else for the channel. Start, start, start. A lot of people have this idea that has to be perfect It has to be amazing. It has to be great. And then you never do anything. Or I need the right gear. I need, I need a camera person. I need the right lighting. Or what microphone do you use? And all of this, all of this stuff that matters a little bit, but doesn't really matter. What matters is you actually doing stuff because you spend so much time creating the perfect plan that then it never happens because you don't have the resources to go and make that happen. So you're just playing in your head of all these different ideas and nothing actually comes out. What's important is the output. So just start, make a video today and then make a better one tomorrow and a better one the next day and keep that trend going. Tristan Park Plays, sub to me and comment when you're done and I'll sub back. So this is an interesting strategy, right? You see a lot of the sub to me and I'll sub back and I picked this one out on purpose. So one, I applaud that it's in-platform, right? You're gonna have more success doing this than you will trying to promote on Twitter or Facebook or Instagram or somewhere else, but it's not as good, Tristan Park Plays, as just making good consistent content. Stop wasting your time leaving these comments on people's channels and go out and make better content consistently. That's it. Next up, Sakom Hing. I hope I pronounced that okay. Thanks for mentioning my comment. I switched to one video a day and the video was a livestream. I did it for a month and I didn't gain any subs. Live stream is a different algorithm. I'm not a huge— I'm not huge into live streaming right now. I see it honestly much more as a way to build connection with your audience so that when you go live on the phone or on your desktop, people ask you questions and there's a way to connect and answer them one-on-one instead of just this format here, right? When somebody is live too, it kind of keeps them engaged and you want to see what happens next. But so here's what happens with live streams. You make a live stream, YouTube promotes it more heavily than a regular video while you are live. So people who are watching your other videos, it can be promoted to them on the sidebar with the other videos. It'll say live now on your homepage of your channel. It'll say live now. So they give you a lot more promotional boost when you are live. The challenge is once a video has finished, it's not live anymore. You can save it and it can, it can live on as a regular video. It doesn't disappear, but from the algorithm's perspective, it almost disappears. It's very rare that live streams continue to get consistent views after the live stream is finished. And so that's why I don't do a lot of live stream as part of my content strategy. I like it just to communicate with you guys. I like it as a variety. I'll do one a week typically on Thursday. And so for that, for you guys, that may be a lot, but for me it's nothing, right? I'm doing 3 videos a day. So if we do 21 videos in a week, only one of them is a live stream. That shows you where, what my stance on live stream is right now, just in terms of gaining subscribers. I actually created a second channel, uh, for my live streaming stuff because the live streams were hurting my main channel. And so if you have a bad livestream, it pulls down, uh, the rest of your channel, which sucks. And so I didn't want to do that, so I took them off and went to a different channel with them. And so we'll do one main big one per week. I hope that changes because I love live, and I hope that the algorithm changes in that respect. I'm sure more things are coming, but as of right now, one video a day that is not a livestream, that's what you want. To be able to quickly grow your channel. Next up, Anthony Progress. Great video, brother. Appreciate it, Anthony. I think Grant Cardone, Gary Vee, Tai Lopez, they have so many channels that they aren't just focused on YouTube. 100%. And I think it's, it's smart to have a business outside of just YouTube because at some point YouTube is going to go away. And so you need to be able to transition to something else. That being said, the point of this series is to show how you can gain subscribers and some extra ideas and tips and strategies to help you quickly get more subscribers for your YouTube channel. And again, if you have some big strategic reason that's going to help you further on your, your business goals or your personal goals, that sometimes means a hit on your YouTube account, that's fine. Do it. Just make sure that you know the reason why. Every time I've said it, it's the same reason. It's the same thing. It's okay to strategically hurt your channel, but be strategic about it. Where most of the people who I'm profiling, most of the examples that I've shown They don't have a reason for these clips that are hurting their channel. They think it's helping them and they're not. That's why they're not winning as hard as they could on YouTube. Next up, Lon Swift. Great video, loved it all, but at the 35-minute mark you said about when just starting out to just make videos has got to be the most obvious but most overlooked advice on how the how-to channels keep up the good work. Us newbies need to be told the obvious. I'm glad I helped, Lon, and hopefully there's some more obvious tips that I've given you in this video to help you on your journey. Next up, Gebak USA, free computer training. Make a video on how much money you make on YouTube. I might. Making money on YouTube, I've done a couple of videos on that. The point of this series is how to get to 1 million subscribers. What I do after I hit 1 million. I don't know. I don't know if I'll continue this series. If you guys still find it valuable, I might. Otherwise, I might switch to a different topic or just kill the series. I don't know. We have a goal. Let's get there first and then we'll see what happens. Two Helpful Guys, Evan, how are you seeing his stats? What plugin are you using? So I'm not using any plugin. There's an option on YouTube to show or hide your stats. Stats are by default shown and you have to turn them off. And so a lot of people who have been profiling, they just don't care. They keep their stats public. So let me share my screen and I'll show you guys what I'm talking about. So I'm on YouTube here. If I look at any video, let's look at Vox and see what they have. Uh, you know what? I'm on the new template. I don't know if you guys are on a new beta or not. I don't know how to tell on this. There's some button somewhere here that shows stats, and if they haven't turned it off, you can see the stats, and if they have, then you can't see the stats. So here all we can see is views and thumbs up, thumbs down. Let's see, is there an option here? No, let's go to a different channel just to see. After School. Yeah, I'm not seeing the option here anymore. It may be a bug on the new template, on the new— don't update to the new YouTube if you want to be able to see people's stats. I'm sure it's in here somewhere, or they're going to add it back in at some point. But basically, if, if they have not opted out of sharing the data, then you're allowed to see it, and it'll show you everything that I've shown you guys. I'm not using any special plugin, it was just straight from YouTube's tools. Next up, Raquel. Evan Carmichael, Professor Ned, I did unsubscribe to a few people when they started uploading every day. He's almost at a million subscribers too. I do understand that, and I think about it for myself, lose one or two but gaining three or more. So I think that was in reference to somebody, I guess Professor Ned, I don't know where that comment is, around he was unsubscribing to people who are posting more than one video a day or more than one video a week just because it started clogging up his, his inbox. And I agree, you know, from my consumption patterns, the channels that I subscribe to, if they're doing more than a video a day and it's not really high-quality stuff, I'm gonna unsubscribe from their channel. But it's not the typical behavior. So you either go with your behavior or you go with what the market wants. And in that scenario, you know, I'm making stuff, you know, I would watch all my videos. I— maybe that's the difference, like, I like the videos, the 3 videos that I put up, I watch them. I would watch them if I wasn't making them. But there have been other channels that I've unsubscribed from or I don't pay attention to all the videos. Like Gary's stuff, I don't really get off on the daily vlog, right? It's not really for me. I like his— I like the practitioner stuff. I like the answering the questions. That's, that's the stuff that I like the most. The daily vlog stuff, I don't, I don't need that. But most people like that. He's growing because of that, so keep doing it. And just because your behavior doesn't match up, it doesn't mean that it's still not the right decision to do. And so just because I don't subscribe to many channels that are making one video a day or plus, it doesn't mean that I shouldn't be doing it. The answer is just a test. Instead of just thinking about things and just writing something off by default and saying this doesn't work, Try it. It's worked for me. It's worked for Gary. It's working now for Grant as he's upping his content. It's worked repeatedly, consistently, over and over and over and over again. And just because you don't follow that same pattern of behavior, it doesn't mean you shouldn't give it a shot. So for the next month, try it and see what happens. Probably going to grow your channel and they can come back and tell us about your progress. Next up, We Are IF, 300K to go. Thanks, We Are IF. It's now 225K to go. I'll keep updating you guys on the progress. Next up, Eddie. Hey Evan, this video was highly enjoyable. One question, does the YouTube algorithm strategy work outside of YouTube? Would it work in the business world? That's an interesting question. I think, I think whenever you are dealing with technology of some sort. So, you know, before I did YouTube, I was doing my website. I didn't do a lot of the other stuff. I did Twitter and Facebook and other things. But the more you can hack the algorithm and know what is expected and match that, then you'll have success. So my website, I was creating content myself, and I realized YouTube— or not YouTube, Google wants lots of content. They want lots of high-quality content. Right. And so like, okay, for this to work, I need to get other people involved, right? I can't do all the writing myself. And so I got 8,000 people to write for the website and then I started getting bigger names, recognized people. At that time, Google didn't care about duplicate content. And so it would take the same content that people had on their websites. Like, give me everything. You, you wrote something on your website, that's okay. Give it to me. I'll put it on my site and I'll rank it. I'll rank for it and I'll give you some promotion exposure, right? Like we're taking content that, that they made, they're giving it to us. Like people are giving us their content and saying thank you at the same time because they're getting way more exposure and promotion. Then Google cared about duplicate content, so you have to cut out those articles. Now you need unique original articles. And so in the technology world, there's always— for any of these platforms that you're going after, there's always an algorithm, and the more you understand it and the more you can break it down, the more success you'll have, even if you have less talent, right? Where the talent will always have a place and will always win, but if you don't understand the algorithm, you're gonna have a hard time. It's like a race car and a race car driver. If you are a great race car driver, you can have success in any car, right? If your car— if you, if you have an amazing car and you suck as a driver, you can still have some success. But the best is if you you can combine the both, right? And so that's what, that's what I believe. If you're looking at kind of human dynamics and in the business world outside of other networks or technology, it's just understanding how people work. It's just understanding patterns. So if you're looking at negotiation, if you're looking at sales, it's hacking that algorithm. You know, sales is about listening. Sales is about solving problems. Sales is about standing for something. And the more interactions you have, the more you start figuring things out. The great thing about that in the human world is it changes a lot less. You know, a lot of the sales strategies that work now are still going to work in 10 years. YouTube strategies, YouTube may not even be around in 10 years. And so understanding human dynamics, leadership, you know, leadership doesn't change that often. A lot of the key parts about leadership are still going to be the same relevant parts in 10, 20, 50 years as they are today. Where again, YouTube won't be around in 50 years. And so I think the strategy can still apply, but it changes a lot less compared to something like this. And so that's— it's an opportunity. It's an opportunity because if you are in leadership, as an example, it takes a lot of experience and time and practice to get to be great at it. And so the people who are ahead of you will be hard to displace because they have a lot more experience and practice than you. Where if you look at YouTube, every time there's an algorithm update, you've got all the people who, who are the older generation on YouTube, which isn't that old, but the people had success a year ago or 2 years ago or 3 years ago, they're all complaining. Oh, the algorithm updated YouTube. Let's sue them. You should change it back, right? They're always complaining where that's an opportunity. Like, I see an update to the algorithm, like, yes, this is awesome because I can get even faster to where I want to go. And so it provides such an amazing opportunity for you if you want to dig in and try to understand the algorithm. It's why young people, millennials now, have so much opportunity, way more than they used to, because young people never used to have any respect. They never got respect. You're young. What do you know? You don't know anything. But now they do. How many, how many people, you know, like we talk about respecting your elders and for a lot of the ideas and strategies you need to, if you're talking to a 70-year-old on leadership and they've spent their entire life leading organizations, you're going to respect that person. You're probably not going to respect their opinion on Twitter or the next YouTube algorithm update. So for the first time, the older generation is looking to the younger generation as thought leaders, as having expertise that they don't have. And so it's an opportunity to win. And so I think it just depends if you, if you want to play that game and you're on top of all the changes, you can have disproportionate success. You can grow way faster than the people around you who are complaining about updates and changes because you're diving in, you're quickly understanding how it works. It's the point of this here. I just said on this video, don't worry about collaborations, don't worry about celebrity endorsements, don't worry about off-platform promotion. That may all change in 3 months. That may be totally irrelevant or maybe totally wrong in 3 months when YouTube updates their algorithm or 6 months or a year or 3 years. But right now it works. Focusing on one quality video per day plus, it works. You will crush the people around you if you start doing it. Next up, Gord. Question: you mentioned that if a video you publish doesn't garner good watch time or sub growth, the YouTube algorithm will hit your next published video. If you publish videos to different series and then have varied performance, watch time and sub growth, does that mean you need a different— you need a strategy for what to publish next and the sequence of what you publish? For example, is it good to experiment with a new series after a great performing channel video versus a poor performing last video? Yes. It's something that I probably don't even do enough of a good time— a good job tracking. But if you have a really good video and then you come out the next day or the next upload with another really good video, those start to bounce off each other and starts to really help your channel grow. Where if you have a good video that then leads to a bad video, that bad video starts to pull down your channel. And so what I would try to do is sequence them out a little bit more and have a few test series. So what I do, as an example, like the Top 10 series started off as a test. It did really well. We do that 5 times a week. So consistently we have 5 days out of the week that we're uploading a new Top 10. If I'm unsure about a new series, I'll usually test it on rotation once a month. So I have one spot that's a flex spot right now. I think it's on the weekends. And once a week, one week I'll do this, and one week I'll do this, and we're going to do this, and when we could do this. So I have 4 different ideas that we're testing. So one we did recently was around books, top 5 books around marketing, top 5 books for entrepreneurs. We also did ones about how billionaires think. The billionaires think one did really well, so that may now become a twice a month series, or maybe a once a week series, or maybe multiple times per week series, right? And then the ones that don't do well slowly fall off. And so I think if you can plan the testing in so that your 80% of your content is amazing and great and you know is going to be high performers because that strategy has worked for you, and the 20% is going to be the experimental testing things where everything is just test trial mode, then you're going to have a hard time getting that bounce effect happening more, where if you have a good video and the next one is really good— like, once you have a really solid video, what happens in the next 24 hours is really important. They're going to really give some credit to that next video that you put up. And if it sucks, then it's— you're missing out on a lot of potential impact for your channel. So if you have a test idea that you're not sure how it's going to do, I would not put it back to back with a video that is stomping and doing really well. All right, guys, I think I'm gonna end it there. There's a lot more comments and questions, but I have to go pick up my son from camp. It's summertime and we're gonna spend some time together. So thank you for watching. I'd love to know what you think of this video and let me know what questions you have because I'm gonna answer them in next month's edition whenever I decide to put this out again. Let's see, we're at 775. We'll definitely be in the 800s by the next one. So I'm excited. Thank you guys for joining me on the journey. Thank you for the questions and the push and the challenges. And hopefully you use this, guys, like use this information to grow your channel, please. Otherwise I'm wasting my time. Like at least some of you, I want to see some of you take this and do something with it to help grow your channels. That's it. Have a great rest of the day. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I'll see you soon.