How to INSTANTLY Get Noticed By Your Boss!

Evan Carmichael argues that getting ahead requires overdelivering, not doing the bare minimum. He shares how he negotiated with Nike, Apple, and Ben & Jerry's for his book, and answers questions on publishing, starting a business with no money, and why impact matters more than chasing cash.
Chapters
Stop doing the bare minimum. I think too many people mail it in. I think too many people do just what's expected of them by other people. They do what's in the contract. They do what the job is required, but they don't put in the extra oomph. They don't go that extra mile to overdeliver. And the key to getting ahead, the key to getting ahead is doing your current job really well. Whether you're an entrepreneur and you're trying to grow a new business and get new clients, it comes from servicing your existing clients really, really, really well. Not just doing what you promised to do for them. Is that going to make them want to talk about you and spread the word? No, you got to go above. You got to not just do the bare minimum for your clients. You got to give them a reason to want to spread your name, to spread your message, to say, wow, this person did such an amazing job, right? Your customers are busy people. You need to give them a reason to want to talk about you, and it's not going to come from just doing the bare minimum. If you don't have a business yet and you're an employee and you want to get promoted, you have your eyes on the next level up job, it's not going to come by just doing what's in your job description. The people who get promoted are not the ones who just do the bare minimum and do what's in their job description. The people who get promoted are the ones who are going above and beyond, the ones who are showing leadership, the ones who come up with new initiatives. And so no matter what you do, if it's worth spending your time on, right? Your time is the most precious asset. You need to have higher standards for yourself and the work that you're doing. And if you really do value your time, then the things that you spend your time on should be something that is going to have an impact. And it should be something that you don't want to just mail it in and just do the bare minimum. I hate being around people who just do the bare minimum, who say, well, this is what was in the contract, and so that's all I'm going to stick to. Going on a rant today. So how this relates to my book, since that's the topic of this video. I'm working on getting permissions. I need to get permissions for my book. I need to get permissions from Nike, from Apple, and from Ben Jerry's to use some of their materials in my book. Shout out if any of you guys have connections at Nike, Apple, or Ben Jerry's, leave a comment, let me know, 'cause I could use some help. And so I'm talking to my agent and I'm talking to my publisher And the feedback that I'm getting is that, well, publishers don't really help you get any contacts in terms of getting permissions. It's up to the author to do it. And that's what's written in the contract. And I get it. I understand. That's cool. But at the same time, I've never done this before. You know, if I need to do it, I'll be an army of one. I will be out there hustling and driving and trying to make it happen. but I could use some help. And I get that that's what's in the contract. And I get that you're not required to do it, but you know, if you want to be a long-term partner for me, I want to see some extra love. I want to see some oomph because if you ask me to do something, I look at the agency that I'm with, I've been asked repeatedly to help come in and help mentor and train the next generation of speakers that are coming in, how to have success on YouTube. And I do it for free because I want to give back. I want to help. I know it's going to come back to me. And that should be your approach in any relationship that you go into. You should want I could easily tell my agent, nah, you know, that's not in my contract. I'm not gonna do that. I'm not gonna help you out, right? That mentality just drives me nuts. And so for me, you know, if the people that I'm working with don't support me on this and don't try to help me beyond just what's in the contract, then for the next thing that I do, I'm going somewhere else. And you have that approach in dealing with the people around you. You should not surround yourself with people who are okay with mediocrity and okay with just doing the bare minimum. And on the flip side, If you have those expectations of other people, you need to put even higher expectations on yourself in that every project that you do, you are not just going to mail it in and you are going to raise the standards and overdeliver for every single piece of time that you are committing. No more bare minimum. I'm upset. But I'm happy to. I'm grateful. All right, questions. First one is Victoria. Any advice on how a non-English American can get published outside of the country? Is LaunchUp worth a try? So, you know, I guess it depends on what kind of publishing you're talking about. Self-publishing, super easy. You want to get into a major publisher, really what they care about is they're thinking, can you help sell the book? And as a first-time author, what they're looking for is, do you have a community? And then what's the size of the audience that you're going after? You know, if you are going after the English-speaking market, it's a lot easier. It's a bigger market, right? Book publishers are trying to make money. They want to sell volume. If you do not reach an English-speaking market, then what language are you going after? How big is that market? And do publishers care enough about that market? An add-on to that is do you have the following in that market? So they want to see that you can help promote and publish for the book that gets published, right? So do you have a following? If you don't have a following and you're not trying to do an English book, It's going to be way, way, way harder. Somebody may take a flyer on you, but it's probably not going to be a major publisher. Right now, the publishing industry is hurting, and the deals that they're making are with repeat authors or people who have an audience, and that's what they care most about. So if this is a goal of yours that you want to eventually get a book out, then I would be focusing on building up an audience so that when you have the book, you can promote and sell it to them. The Unequal TV, I have a question for you. Maybe you could do a video on it. Do you believe anyone can do anything they put their minds to? Do you think there's such a thing as an average person, like a person that was just meant to be average? In other words, do you think it's possible for any human being to be phenomenal and have the success that fulfills them if they truly put their mind to it? That's kind of what belief is all about, right? I think it's about believing in yourself and believing in others. I think, I don't think there's anybody who was born to be average. I think a lot of people are born under circumstances that then they blame those circumstances on why they're not further ahead. But if you look at the best entrepreneurs and look at where they came from, usually they come from nothing. Usually they come from not having parents who are in the industry, not having a rich uncle bankrolling them. They came from way worse circumstances than you have right now and didn't use that as an excuse to hold them where they are. And so I think the challenge for people is one, to have goals that you get excited by. I think most people don't have goals that excite them at all. And then two, create an environment that allows you to go out and create a circumstance to achieve those goals. So most people don't have exciting goals. If you're the kind of people watching this video, you probably do. You then need to create that environment for greatness. So you have these great goals, great, and you're working towards it, but then, you know, you lose the motivation, you lose the traction, you're not getting the results that you want, and you can dip. And it can be hard as a solo person kind of working on your dream, trying to hustle and make it happen. So you need to create that environment from the friends that you have around you. You know, do you have people in your environment who are supportive, who are telling you that you can do it or giving you ideas and resources to be successful? Are you reading biographies and watching videos and, consuming articles that build you up, that give you ideas, that make you feel like you're unstoppable, that fuel you. Most people don't have that. They don't have a routine that sets them up every day for success. And so I think the challenge for everybody is, again, create that one, that set of goals that motivate and inspire you, that is customized to you. Like, you may be inspired by my goal, but my goal isn't your goal. You gotta do you, right? You can't be the next Evan Carmichael. I'll always be a better Evan Carmichael. You gotta figure out who are you, what do you wanna do, and until you figure that out, you'll stay average. If you try to be somebody else, you'll stay average, and then create that environment to support the great goals. Royal, how do I start a business if a person has no money to start, especially in India? For me, this has, it doesn't matter what country you're in. Again, I feel this is another limiting belief. Too many people tell themselves, I will not be successful because I'm in India, I have a disability, my parents aren't rich, I don't have the right connections. And yes, those things may hold you back. You know, it might be easier being born in New York City to upper-class parents compared to starting off in India with no connections. But so what? Like, does that mean you're just gonna give up on life and you're not gonna try to do your best? 'Cause there's a lot of people, again, who've come from worse situations than you. There's an insane number of Indian entrepreneurs who started with nothing and built a success for themselves because they didn't accept the story that everybody else is telling them that, oh, you can't do this because of X, Y, Z. A good challenge is to look yourself in the mirror and ask yourself, why I can't be successful? Say, I am not successful because what? And let yourself fill in the blank. I'm not successful because— what's the reason that you're telling yourself that you can't be successful? And it's almost always going to come down to some limiting belief. I don't have the money. I don't have the connections. I didn't go to the right school. I don't have the right letters after my name. I don't come from the right country. Whatever it is, none of that matters. And as long as you believe that that matters, then it will matter. And once you start realizing that You need to take responsibility for your life and not blame the country that you're in or blame the school that you went to or blame your parents for not being richer. You're placing blame for your success on other people. And until you accept that responsibility yourself, you're never going to get to where you want to go. If I'm an Indian entrepreneur and I'm an Indian, I want to start a business, I'd be looking at all the different Indian entrepreneurs. I'd be modeling success. Anytime you don't know what to do, you have a goal, but you don't know how to get there, you model success. You find people who've done it, you look back to what led them to be successful. This is what I did in my first software business. I was struggling and making nothing, $300 a month, 19 years old, and I looked to Bill Gates and Microsoft, and that story helped inspire me, both the strategies of what to do and the motivation to keep going. And so find entrepreneurs that you look up to and look at their story. And almost always they come from backgrounds that, are probably better than where you're coming from right now. Luke, thanks Evan, great to hear that you value your time with family and that although it's important, money isn't your primary driving force. Awesome dude, true inspiration. Thank you, Luke. For me, impact is the most important thing. I do things for impact. I wanna feel like I am making a difference. That's why I got so upset at the start of this because if I'm spending time on something, I want it to have an impact on someone's life. And if I'm, you know, if I spend, I hate wasting time. Your time is limited. If I'm spending time and it's not delivering an impact, then I get upset, right? That's why I hate dealing with people who just do the bare minimum because I'm trying to do something that I hope will make history somehow and impact a lot of people. And if we're not on the same page, if you're not coming with that goal in mind, then you might be a great person, but I don't want to work with you on this, right? I want to surround myself with people who want to also make history on something. I get asked to do a lot of different things for money and most things I turn down, whether it's corporate gigs, whether it's speaking opportunities, uh, consulting stuff, because I don't feel like the environment is set up for the project to be a success. I can't tell you how many brands want to work with me And just in talking to their leadership, it's like, you guys, you know, don't get it. And I don't have the time to go and teach you about it because I can spend my time better impacted somewhere else. You know, I get at the beginning when you're first starting the business, you need to make money, you got to pay yourself, you got to pay the internet bills, you got to put food on the table. But every time I've taken a deal for money, I've always regretted it. It's always been the worst client, It's such a headache. It's a huge nightmare. I never get the result. Like the client's never really happy. I'm definitely not really happy. I'm bending over backwards to try to make them happy. It just doesn't work out for anybody. We don't get the result we want. We don't get the impact that makes me happy. I know it can be tempting, but the devil is always the one that's coming and holding a bag of money. And that's the tempting thing that you want to do. And I just, it never works out. And so I try to filter the world through impact. If I can have an impact through this project, then that's the one I want to go with. And as entrepreneurs, you see opportunities all the time, right? There's opportunities like a train. There's always a new one coming by. Which one are you going to hop onto? I want to pick the one where I feel like I can have a major impact on the world. If not, then I don't want to do it. That's why I'm starting this book. Why am I writing a book? Not because I have a desire to write a book. I don't care about a book. I don't need my name on a book. I don't need a book to open up doors and get me speaking gigs or corporate gigs or media attention. I don't need a book for that. I don't need a book I don't need to tell my kids or grandkids I wrote a book. It's not on my bucket list. I get it. For people who, like, that's their career ambition, I love it. I appreciate it. You should go and do it. For me, I don't really care. I'm doing a book because I want to have impact. I want to be able to reach millions of people. And if I can't through this book, I failed and I've wasted an insane amount of time and I'm going to be pretty upset about it. Yeah, I think you want to lead through impact and do the things that make you come alive. Kitsune goddess. I love books and I love books with pictures in it. That's in reference to some of the pictures being cut and logos being cut out. And here I'm just really picking the battles with my publisher. Some of the pictures that were initially in the book I'm gonna be pulling out and putting on a website, a landing page for people to go to and learn more and have kind of bonus content in there. But there are two of them, one with Nike and one with Ben Jerry's. That I need to have in the book, that I'm fighting for, that I'm damaging relationships with to make happen, that I had to call at the beginning. If you guys can support in some way, I'd be super appreciative. But you know, you gotta draw a line into what you stand for. Otherwise, if you don't stand for anything, if you're not willing to draw a line in the sand, then you'll just always be doing what other people want you to do, always be subject to other people's expectations. And this has been the hardest part in the entire book writing sequence. This is episode 47, so it's almost been a year of writing the book and it's been pretty smooth until this point where we've cut out half of the book of what initially wanted to do with them. And that's cool. But there are some things that I am not budging on that, you know, I will walk away from the book on unless we get these things done. And I think as an entrepreneur, you need to know where you stand on, on, key issues so that you don't get taken advantage of and end up doing a deal that you're not really happy with. And then last question, Dawid, "I'm very much interested in your book. When will it show up?" Thank you, Dawid, appreciate the support. The book is scheduled for early December. I believe it's December 6th. Initially they wanted it to be the beginning of next year, but you guys all wanted it for Christmas, so the goal is to get it in early December. Right now we're working on the final edits, the permissions, some graphic work for the book cover, and some other fun things that I'll reveal with time. So cool, thank you guys for watching. Appreciate the love and support. I'd love to know what you think about the topic of accepting the bare minimum or not and what you do to kind of go above and beyond. If you have a question about my book or the book writing process, leave it in the comments below and I'll answer it in a future book video. Thank you guys for watching. Have an amazing week, and I'll see you soon.
More from Evan

How the Biggest Mistake in History Created A Trillion-Dollar Empire | Sergey Brin

9 Machiavelli Principles That Force People To Respect You | Machiavellian Philosophy

The First 10 Words That Instantly Ruin A Sales Conversation | Vanessa Van Edwards

The Top 1% Mindset Behind The First $5 Trillion Company | Jensen Huang (Nvidia)






