How to Launch a Product in 5 Minutes

How to launch a product when you know nothing about launching a product. So I got a great question from one of my YouTube viewers, love you guys, Rafaela, who wrote in to say, help marketing my new product. I caught your YouTube video on launching a new product. I was wondering if you could help me in any way. I have a great product that I need help with launching into the marketplace. I'm great at the food development, but know nothing about how to get it to the next stages. It's a product called Bark Scotty. It's an organic blueberry biscotti for dogs that offers a complete protein, and is grain, dairy, meat, and gluten-free. Thank you, Rafaela. So this is a common problem for a lot of entrepreneurs where you are great at creating something, you're an inventor, you've created this great product or this great service, and you're great at delivering it, but the marketing and the sales is something that you're not good at, you have no interest in, and without that, it's hard to grow a business. And so you have two options here, Rafaela. The first is you try to do everything yourself. You try to learn the marketing, try to learn the sales, and you're handling everything in your business. You're handling the product development, the sourcing, the customer service, and the sales and marketing. And it can work. The challenge is you're spread too thin and you're forced to do things that maybe you have no interest in, maybe you're not good at, maybe you wish You didn't have to do it all and you can focus on the product development. The second option is to find a partner. You partner up with somebody who loves doing all that stuff, can help your business grow, and you focus on the things that you're really good at and you love doing. That's probably the preferred option for you if you don't want to learn all of that sales and marketing stuff yourself. So how do you find a partner? How do you find somebody to buy into your business, love what you're all about, and and help take you where you need to go. The first is start hanging around your industry. So start going to trade shows and events and being involved. Maybe you're a speaker, maybe you're an exhibitor, but at least being there and knowing and meeting people who are around your industry. So it could be your direct competition, but it could also be customers and suppliers. And those trade shows have lots of different types of vendors who are going. And just getting to know people and letting them know what you're about leads to opportunities. Number 2: Start letting your network know what you're looking for. When I had my first software company, we had a great product. Just like you, you feel you have a great product. We felt we had a great product, but it wasn't getting out there. We felt like we needed help. I had no connections, nobody. I was 19 years old. I didn't know where to go to. I went to my bank. You know, the banks, they're supposed to be the friends of entrepreneurs, right? So I went to my bank. And I said, here's what I'm doing, can you help me somehow? And obviously the bank, that's not their business, but I didn't know it at the time. But they put me in touch with a consultant that they had used, and that consultant put me in touch with somebody else who put me in touch with somebody else. And that person ended up really being a driving force to help our business go forward. And it all started with me just letting my network know. And the bank wasn't even in my network. I just showed up one day and said, hey, you're my banker, 'Can you help me?' So it's getting the word out. The people who you want to talk to in your network are the people who are connected to a lot of business type of people. And those are going to be your lawyer, your accountant, financial advisor, insurance broker. All of these people talk to other entrepreneurs and may be in touch with somebody who is looking for an opportunity to join a business and help it grow. So you have to get the word out. Okay? Those are the first two. Third, you can also go and look for people who are experts at this and who are writing and talking about this. So look for people who are writing about getting dog food launched and getting dog food placed at Costco or any of the big retailers in America, right? Look for those people and you can reach out to them and either— they may come on and ask for a fee. I don't know if you can afford that or not. They may be intrigued enough with your business to do something on a commission basis. Or they may like it enough that they become your partner in your business. And it's reaching out to these guys and putting your name on the map. That's the key, right? It's getting out there and talking to people in your industry and talking to people who are in your network who may connect you to people and talking to people who are experts at selling into big companies, selling pet food into those distribution networks, talking to those people and getting your name on their radar. And I know that's scary. Scary and it's stepping outside your comfort zone, but what's the alternative? The alternative is to do everything yourself, and is that something that you want to do? And if you don't get this help, where does that leave your company? You know, you know you're sitting on this great product and it's not getting out there. So if you don't get this help, what happens to your business? And hopefully that's a reason enough to help you step out of that fear step outside your comfort zone and start connecting with people who can help make an impact with your business. Believe. For those of you watching, I'd love to know what you think about finding partners. Leave it in the comment section below. If you like these videos, you can support me by clicking on the link in the description and click on my face to subscribe to the channel. Thank you so much. I'll see you soon.