How to Launch Your App | 3 CRUCIAL Steps

Evan Carmichael breaks down app launches: skip expensive service providers and sponsors. Instead, find a technical co-founder who believes in your vision enough to work for equity. You're either the programmer like Zuckerberg or the visionary like Jobs paired with a Wozniak.
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How to launch your app. So I got a great question from one of my YouTube viewers— love you guys— Vanessa, who wrote in to say that she has a great idea for an app. She found a company that's willing to help her, but it costs so much, and she's trying to find a sponsor to help her get this thing off the ground. Here's the thing, Vanessa, okay? If a company is gonna charge you an arm and a leg to launch your app, then they're not willing to help. These guys aren't helping you. They're just a service provider. And what you need to do is not figure out how to get a sponsor, but how to get somebody to help you build this and be a real team player. You look at the app market, okay, the app market is insanely competitive. And you can have success in it, but you have to show momentum. You want to go to a sponsor and say, "Sponsor us?" Why should they pick your app over the millions of other apps? They're not going to do it until you can show some positive momentum. They're not going to do it off an idea. You have to show something more. Here's what you need to do, okay? You need to either be Facebook or you need to be Apple. And this is for any technology company. You have a technology idea, you have two routes to go: Facebook or Apple. The Facebook route is you are the programmer yourself. Mark Zuckerberg started the company, he built the first Facebook because he knew what he was doing. He was a programmer. And as he built it up and got momentum, he was able to raise funding, bring on people, hire staff, and now I don't know if he does any programming or not, but it doesn't matter. We're looking at how do you get that first million? How do you get that first startup part? How do you launch? So you have to know it yourself. Now obviously Vanessa, this is not you right now, right? You don't know how to build the app. So your second option is to be Apple. Steve Jobs had a vision for what he wanted personal computers to look like, but he couldn't do it himself. He was the business guy, he was the marketing guy, but he couldn't actually build it himself. He needed people to help him. And so he partnered up with Steve Wozniak. And Wozniak was a technical genius. He wasn't a business guy. He had no interest in the business side. He wanted to build great products. And together they're able to build this great company. And Steve Jobs was able to hire other people to help him move to the next step and the next step. You have to have one of those two options. You need somebody in your company who gets technology. If you wanna build a technology company, You need somebody in your company who understands technology. With your route, you can't be Mark Zuckerberg. I'm not saying go out and learn how to program. That's not going to be the best use of your time. You need to go out and be Apple, be Steve Jobs, find your Steve Wozniak. Find a partner who can come in, take a piece of your business, who cares about this as much as you do, who, if there's a problem at 3 in the morning, They're gonna wake up and get to work and not charge you an arm and a leg for it. You need somebody inside your company who gets technology. So forget about the sponsor, forget about this company who's gonna help you and charge you an arm and a leg for it, and start finding a partner who believes in what you're doing just as passionately about, about it as you do. Is willing to come on technology side, you run the business, you form a partnership, and make the next great app. Believe. For those of you watching, like the video, please give it a thumbs up. Let me know what you think, leave a comment below. You have a question just like Vanessa did, leave it below, make a video response, and subscribe to the channel if you wanna see more videos like this. Thank you so much, and I'll see you soon.
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