How to Make Business Choices That Lead to Unexpected Breakthroughs

Evan Carmichael recounts how Evan Spiegel left fashion and product design to co-found Snapchat, arguing that pivoting your passions can unlock bigger opportunities than staying the course.
Chapters
Evan Spiegel, the co-founder of Snapchat, almost became a fashion designer. But instead of designing clothes, he would design an app that would change how we communicate forever. Evan's love for fashion was so deep, he dreamed of becoming a designer. In fact, he enrolled at Stanford University to study product design with the goal of one day launching his own clothing line. But here's the twist—his path took a sharp turn. While at Stanford, Evan and his friends created a social media app called Peekaboo, which later became Snapchat. Instead of stitching together fabrics, Evan was now stitching together an entirely new way for people to share moments. The vision shifted from runway to a revolution in communication. By age 24, he had turned Snapchat into one of the most popular apps in the world, now valued in the billions. Evan Spiegel didn't let a dream fade away. He let it evolve. Maybe you're not where you thought you'd be. But your next big idea might just be around the corner. So ask yourself, what's the passion you're ready to pivot from, and how might it lead you to a greater future?
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