HOW To Make $ Fast | Kidpreneurs Sell Lemonade & Cake

Evan Carmichael's kids run a lemonade and cake stand at a dance party, spending $21.39 on supplies and pricing everything at $1. They learn pricing, margins, visual display, and the power of advertising while selling lemonade, cake, and hugs from their dog Timo.
Chapters
You gotta raise your margins! Listen, you always have to think about the display.
I like it better.
When it looks better, it sells better. Get to work! This is not Play City, this is entrepreneur land. We gotta hustle hard. That's the question entrepreneurs have to face all the time. We're gonna have to do it.
Uh-oh.
Happy weekend, Believe Nation! So the kids have a day off school, and it's a holiday here in Ontario called Family Day, and so we have decided to make a lemonade stand have the kids learn some entrepreneurial skills and take you guys on the journey with us.
No, no, no, no, no.
So first step is we have to go to the store, buy some lemon juice, and I think we have sugar and all the other ingredients, but we need to get some Bristol board so that the kids can make their signs. You guys excited?
Yeah!
Who's gonna make the best lemonade? Me! Hayden, tell me what the slogan is for your lemonade stand.
Hayden's Lemonade Stand, where snails and worms kiss.
Ew! Well, I don't think you're gonna sell very many glasses of lemonade with that.
Daddy's other one was creamier than crap.
Tastier than toes! Hayden's Lemonade. Okay, let's get our supplies.
Hello, what you looking at?
Okay, so we need to make 3 signs. We need to make a sign for the lemonade. How much is our lemonade?
Uh, $10.
50 cents. 50 cents? I think a dollar. No, no, no, no, no.
Small. 50 cents for small.
No, no, no, no, no, no. You guys need to— you guys need to simplify things. One size, $1, that's it.
No, you got to raise your margins.
$1 a glass. One size. We also need a sign for cake pops. How much are the cake pops?
$10.
$10 cake? Now we're talking. A sign for the cake pops, and we're gonna do a sign for free Timo hugs.
Yeah.
TDS has class happening. Lily's teaching. Go Lily! Okay, dollar store. Let's buy some supplies.
What does a Bristol board look like?
Wow, we really need to improve your entrepreneurship skills. Skills here. Let's go, we need 3. You got to make 3 signs here. One Timo's— Timo hugs lemonade. Okay, okay, Hayden, Hayden, hold on, hold on. Look at this, look, look, look at that, look at that. We need, we need crisp. No, yeah, all the green ones are garbage. No green. Remember, you need something that's easy to draw on too. Red's hard. Yellow is good for lemonade, right? Timo and cake pops. White, white, and then light blue. Okay, those are the 3. Okay, put Perfect. Hold them, don't bend them. Keep them looking good. You want crisp signs, guys. Okay, next we need cups, guys. I think we need pitchers. That's a pretty big one. I like, I like the look of this one.
We should buy two. This will come out, you see, but then you twist it and it does. No, this way.
Get the blue one. Hey, hey, Catherine. Okay, there we go. Now let's get our cups. Oh, look at these ones, guys. Look at these ones. Look at these ones. They have a little dispenser on them? That looks pretty cool. I like the display. Listen, you always have to think about the display. When it looks better, it sells better. Let's switch it up. Let's get two of these. What color you want to go with?
Green.
Green. Ah, green. No, no, hold on. Make it clear. You can pick the top. People don't want to drink green juice. They want to see through. Let's pick clear. Clear. Clear. Clear. With a, with a colored top. There you go. Blue and a pink.
Okay.
You have to pay attention to how things look. Jeffrey, you just hold the signs. Take care the signs. Hey, look, look at this. Look, look, see how it's bending? Look at that. Look at that yellow thing. Did you do a good job? Look at that. Look at that corner. Ah, not good, mister. Things have to look good. We want to sell. We want to make some money selling lemonade. Let's go. Okay, we got our cups. Let's find some good cups.
Those can be medium.
We need a big pack, guys. You get 18 cups for $1.50. So it's just over 10 cents a cup. This is practical math class here, guys. These are $3 for how many cups? 36 for $3.
Wow!
So it's under 10 cents a cup. I say we go with this. We'll go with one. If we have— if we sell more than 36, we'll come back and buy another one. You don't want to buy too much. Make sure you don't buy too many raw materials and you get stuck with them. They are not open tomorrow. Do it! This means we have a crunch timeline. I have to do everything tonight. We gotta do our lemonade stand tonight. Why? Not tomorrow. Yeah. Because they're closed tomorrow, which means we're going to get no foot traffic by TDS. Because we're going to do it at Site TDS, and we need foot traffic. We need people walking by to be able to sell them to. There's going to be nobody here tomorrow.
Wow.
So, there'll be people here tonight for a dance party at TDS, so we're going to sell it to them.
How are we going to make it that quick?
That's the question entrepreneurs have to face all the time. We're going to have to do it. Uh-oh. Let's go. Let's go. Let's check out and buy. All right, our total cost here was 16,39. 16,39 we're spending so far, guys. 16,39, that's a lot. Goodbye, TDS, we'll see you tonight. We gotta go get the lemon juice from Loblaws downstairs. I found it. Okay, lime juice, lemon juice, there we go. 2 lemon juice. Okay, Hayden, you're holding this. There's one, we'll get 2. Okay, that's it, let's go. If we don't have enough, Loblaws is still open tonight so we can get more. Let's go. Okay, Catherine's got the dollar store stuff, Jeffrey's got the Bristol boards, Hayden's got the lemon juice. Let's go home.
We spent $21.39.
All right, so we gotta make it up. We gotta sell some lemonade. And Timo hugs. Are we gonna make lemonade?
Yes, sir.
All right, I like that. Hayden, get used to that, sir. Okay, okay, okay, okay, we are home almost. What are we gonna do? We have like 2 hours to get ready. Who's doing what? Work. Hold on, work. I love that, work. Good. Okay, next.
I'm doing squishing lemonade with Auntie.
You're squishing lemonade?
I am doing the lemonade coaster and the cost.
Jeffrey?
I'm making the Timo poster.
The Timo poster. Okay, good. And I am going to supervise. Stephanie is here too. Alright! Gonna make the lemonade stand together. Nina's busy doing meal prep for the week already. Got some lentils going on, and while we're out, she made a cake. So we can sell pieces of cake too! Guys, we need a third sign for cake slices.
Cake?
No way— We have 3 things. Those cake pops, pieces of cake instead.
Yeah.
Okay, let's go. Go, go, go, go, go, go, go, come on. Let's go mini entrepreneurs. Get the signs ready. Where are my signs? I want to see beautiful signs. You know why you feel rushed? Because you are rushed. Let's go. We got 2 hours, not even. Let's make it, make it, make it. All right, here we go. Kids are hard at work. Hayden's making the lemonade sign. Jeffrey's making what? Hugs with Timo. Stephanie's making a cake sign. I like it, I like it. We got to keep Timo away because you're gonna mess up the kids. And Catherine and Nina are gonna make the lemonade. Timo, what do you think? $1? $1 for a hug with Timo? Is that worth it? How about a high five with Timo? Yeah, high five with Timo. That's a dollar, right? Hey, Katherine, get to work, get to work. This is not Play City, this is entrepreneur land. We gotta hustle hard. Timo's locked out. We don't want you messing up with the signs, mister. Timo really wants to see what the kids are doing. Sorry, Timo. Sorry, mister. You're gonna have lots of excitement tonight. How we doing over here? Good. Stephanie's on her first letter. Jeffrey's doing pencil. Hugs, I see the hug. Hayden's doing some big font. All right, let it stand out.
You said you have a big paper, use it big.
Yeah.
I'm using it very big.
I think it could even be bigger, but that's okay. The L and the E are good. This starts to get a little bit small down here, but that's okay. We got it.
I still don't see it.
Alright, you can still make it bigger. You gotta make the Timo a little bit bigger there. That's a pretty small Timo. Let's see. That's better. Now we gotta make it thick. Make it thick. Put some color on there so it stands out. Put the price, put a picture of Timo. Good job, guys. Good job. Here's the sample. Go, go, finish your sign. Finish your sign. And this is it. This is the moment of truth.
Good. Oh yeah, totally good. Good.
Oh, that is strong. That is strong. Oh, that has a little kick there. It's all twitchy. Check back in on the kids. What do we got? Lemonade is coming along. I see the hugs. You want to make it thicker so you can read it? You can read it from a far way.
I'm gonna color it green because green's the color of Moolah.
I think that needs to be bigger though. It's hard to see the $1. There you go, look at that, making it thicker. Now it's gonna be easier to read. Good job, Jeffrey.
You know what I learned?
What?
Yellow catches people's eyes.
Okay.
Orange makes people hungry.
You gotta put lots of orange on this cake sign here.
No, yellow catches your eye though.
Alright, I like it. Still strong.
Woo! Woo!
I see the hug. Hug for Timo. Oh, look at Stephanie. She's got a little piece of cake. Look at that. Nice cake. Hayden's making a green dollar bill. Kind of hard to see that one though. Green and red don't have enough contrast.
What if I outline it in black?
There you go. There's some thinking. I like it. I like the creativity. This is professional lemonade taste testing right here. Nina's drinking a lot of lemonade. You have a big smile on your face, Nina. How is it, Bella?
Oh, it's good.
Oh, all right, there we go. That's our winner. Does that taste like dollar glass lemonade? Yeah? Okay.
Can I give you a cold glass?
Okay, no, I'm good. I'm good. I believe you.
No, no, try it.
Good? Yeah, yeah, it's good. I like it. Just the right amount of tanginess. Good job, guys. Okay, now we gotta make the cake. Make it look yummy. Leah, Katherine. I'm strong.
I'm the muscle.
I wasn't worried about the muscles, I was worried about if the lid was on properly. Coming back in. Oh my God, that's way too small, Hayden. You can't read that. Gotta make that bigger.
Ah, I already started, Daddy.
Oh, look at Stephanie's. I like that. That's a quality piece of cake. Are you helping, Katherine? Okay, you gotta put the icing on the cake. Yeah, get the icing.
Yo, love, my name is Joe. How my bloody lips to flow, yo, love. Okay, I'm good.
What was that? Money. Are we making money here? Okay, okay, go. Huh, you want to make money? You want to do your dance? It's gotta be based off of something legit. Like actually doing something to make money. Okay, there you go. You got the muscles, woo! That looks really good actually. Oh my God, I wanna eat that so much. Here we go. Okay, listen. Don't eat our profits here. Yeah, just get used to it. There you go. Put it on the cake. See what happened there?
Whoopsie.
Yeah, gentle with the cake. You zombie. You icing zombie. And we're done. Look at that. Woo! Good job, Catherine. High five. Boom. She's eating the icing. It's coming along. It's coming along. Get a slice of cake here. A dollar a slice.
Woo!
Good job, guys. Nina's gonna go to TDS. We'll see you there soon, Nina. Thank you for all the love and help. We love you. Okay, bye Nina. Have fun at class. Hayden has finished his sign. Lemonade. Give me your sales pitch. Why should I buy your lemonade?
Because it's nutritious, delicious, tastier than ever.
With a song too. That's pretty good, huh? What do you think?
And it's only $1.
I like it. All right.
Pretty good price.
Count me in. With that cute face too, I am in. All right, good job. Here is Stephanie's poster. Alright, let's hear your sales pitch. Why should I buy your cake, Stephanie?
Because when you're in doubt, eat cake.
When in doubt, eat cake! Alright! Good job! Alright, and last up is Jeffrey with his one— I like that! Nice sign, mister! Timo is cute and cuddly. Okay, give me your sales pitch. Why should I spend a dollar on hugging Timo?
Timo is cute and cuddly.
Alright, Timo sells himself. But that's a great sign. I love it! Good job, mister! Kathryn is clapping, she likes it too. All right, we're ready to go. I got Timo, Jeffrey's got the lemonade, Stephanie's got the signs, Hayden's got the cake. What are we gonna sell?
Stuff.
Stuff? Come on, Timo, let's sell some hugs, mister. Sell some hugs. All right, we made it to TDS. You guys ready? Everything set up? All right, I like it. Wait for your first customer. All right, see who comes. The kids are ready, they're sitting down. Thumbs up from Katherine, Stephanie, Jeffrey. There they are, the little entrepreneurs, their entrepreneurial project of the day. We ready? Evan got his first customer. First dollar. The cake is moist?
Yeah.
What else would it be? Of course it's moist. We're not selling old cake. Kisses are extra, Alex. You broke the bank. Kisses are extra.
Oh, which one? Which one?
Every kiss is an extra dollar. That's already 2. All right, right amount of sugar. I don't know how many calories this is. I have to put this in my calorie counter. I had to too. I had to too.
How am I going to count this up? I can't have another cheat day.
One serving. One serving. It's for the children, Alex. For the children. All right.
How you doing?
Nobody said no change. Well, that's good.
That's good for you.
The lemonade's going away. That one's almost gone. Don't drink the business. Only if there's leftovers. Only if there's leftovers. Well, I tried it, so it's good. Who was your best customer?
Alex.
Alex was your best customer? How come?
He bought everything.
He bought everything? Did he give you a tip too?
What? No.
No, he didn't give you a tip? Alex.
Uh, Jennifer gave you guys tips. She gave you guys $5 for 3 things.
Oh, that's a better customer than Alex. Alex is cheapening out. Huh? Come on, Alex.
Lemonade! Get your fresh cold lemonade! Lemonade! Give me some lemonade! Not too big, not too small. Just the size of my chiaw.
Nice! What's your strategy, Hayden?
6 on deck.
6? 6 always up front? How come?
When 3 are taken, we have to put 3 more.
How come? What's the strategy? Because—
because my arm gets tired.
Don't count your money while you're in the middle of doing business.
I'm cashier. Not in the middle. We only have like 5 minutes. Well, that's okay.
At the end. I'm cashier. You count it at home. Don't count it up front. Hey, good job guys. How is it? Good. It's good, eh? Sweet and sour combined. It's strong. It is strong. What are you doing? Don't hit yourself. Good job. Good job, Jeffrey.
Boom.
Good job, Stephanie. Boom. Good job, Hayden. Boom. Good job, Katherine. Boom. Hey, Alex.
Yes.
We asked Hayden who our best customer was. Okay. And he said Alex at the start, but then he realized that other people gave him a tip and you didn't give a tip, so then he said it's not Alex. I will buy your love. Oh! I have 45 cents. You want me more now? You guys have fun?
Yeah! Oh my gosh, so much money!
You got so much money. We'll count it up.
More than $20.
We'll count it at home.
$20 bill.
No, we're not gonna donate it. You guys have to pay me back. How much? What was that setup cost?
$15.
Was it $15? Yeah, we'll look at the numbers.
Yeah, yeah, $15 because these are—
yeah, I think because then we had to buy the lemon juice. I think it was $20 overall.
No, it's $15 overall. We spent $21.39.
All right. Okay, Hayden, what was the lesson you learned?
I learned you can never have too much money.
Wow, this guy. Stephanie, what did you learn?
Advertise people to get your stuff.
Meme, Katherine, what did you learn? Jeffrey's got a lesson. What's your lesson? What'd you learn?
Not to say that no one's gonna come to my—
not to say that nobody's gonna come. I like that. Believe in yourself. Believe. What's your other one? Celebrate with cake. I like it. So thank you guys for watching. Hope you enjoyed. Have a great rest of your weekend. We believe in you. We hope you continue to believe in yourself and whatever your word is.
Much love, and we'll see you soon.
Yeah, bye guys.
Bye bye. Yeah, bye bye.
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