Evan Carmichael argues attention is the currency that makes money online. His method: find the top five creators in your niche, leave ten thoughtful comments daily on their posts, and become the most visible person in their communities. That attention converts to product sales, sponsorships, and investor interest.
Chapters
Hey everyone, people often ask me how I make money, what's my business model, and I tell them that I like to kick up as much noise in my industry as possible, create as much attention as possible, and then I capitalize on that attention. And if you want to make money, you need to get attention. Attention is the currency. When you have attention, you can then sell product. When you have attention, you can get investors. When you have attention, you can You can sell advertising, you can make brand deals. When you have attention, that's what matters. And so this is a special video where I'm gonna be talking about how I generate a lot of attention for my business, and it's made for my mastermind group members. It's the 5th Monday, and my online mastermind group meets every Monday, and on the 5th Monday, I have to share something and issue a challenge. And so I wanna talk about getting attention through social. A lot of people, when they think about social media, What they think about is the content. I need to have great content, right? Content is what's gonna make me stand out. And yes, it's true. You need to have great content. And yes, most of you guys aren't doing a good enough job yet, 'cause I've seen a lot of the content that you're putting out, and it's okay. It's okay, but it's not great, and you need to get better. And that will happen, you know, with time, with practice. You know, I've made over 2,000 videos. I get better every time. As you create more content, you will get better. And as you make it a goal to get better at content, then you will get better at content. If that's on your priority list, then it's gonna happen. But where most people miss the ball is doing the second part, which is creating attention around the content, create attention for yourself. And the way to do that is to reach out to people and be seen on their networks. The people who are super active on my YouTube channel, on my Twitter account, who are retweeting things, leaving positive comments, sharing their advice, giving their suggestions, I check those people out, right? It might be from one comment, but it's usually from the people who are leaving repeated comments. I'm always curious to know who's actively engaged on my channel. So that should be you for other people. The fastest way to grow your business is to partner with people, make alliance with the people who already have your target audience. And it's so much easier to do now in the social world where you can see who their audience is. I would go out and find who is the top Who are the top 5 people in my industry, right, who are targeting my customers? Not doing the exact same thing that I'm doing, but they have my audience. And then how can I reach out to them, both the creator, that individual, but also be involved in their community? Most of the top YouTubers, they barely are engaged with their community. Most of the top people on Twitter, they barely are engaged with their community. They're not responding to tweets, they're not responding to comments. You know, on my YouTube channel, as many comments as we get, and I'm not like top, top, top yet, but getting there. Everybody gets a comment, whether it's me, whether it's someone on my team, and my vision is actually scaling up my team just as my comments scale up. Just like in any normal business, customer support scales, right? You don't want people calling somebody, calling your business, and there's nobody answering the phone, right? That's how I see comments on YouTube and responses on Twitter. You should be giving people replies. But I'm the exception. Most channels, people aren't paying attention as much to their audience. You could be the guy or the girl who is leaving the most comments, who is actively involved in that person's community, and you're not only going to get that person's attention, but you're going to get the rest of the community's attention as well. And so every time somebody's leaving a lot of comments on my channel, I go check them out, and I'll often watch at least one video or look at a couple tweets And often, honestly, at that point you lose me a little because the quality of the content's not there, right? So back to the first problem, improve the quality of content, make it better. That's what's going to make me want to subscribe and follow you and watch more of your stuff. But you got me there, right? That's the point. You got me to come to your page. You got me to check out your channel. You got me to visit you, right? That's what you want more and more people doing. And so I would set a personal goal to post at least 10 different comments. This is my challenge for you guys, at least 10 different comments on other people's channels. Whether it's one person that you go deep on, you look at one video and you're leaving 10 comments to different people, you could thank the creator, but more importantly is get involved in the community. Everybody in that community should know who you are because you are super engaged. You will likely be more engaged than the content creator. It's not gonna happen on my channel, but on most other people's channels, you will be likely the most engaged person, and that's great. right? That will get you noticed by that creator and by the community. Then people visit your site, then people check out your YouTube channel, then people check out everything that you're doing on social, and then it's going to come down to are you producing enough quality content? So it's both, right? It's having the content and having the attention, creating the awareness around it. Most people only focus on creating the content and nothing around the attention. And so I want you guys to start building up some attention in your community, 10, posts per day on other people's channels. Good luck. Let me know how it's working out. Leave in the comments below, and I'll see you guys soon.
