How to Make Your Brand More Engaging | Primal Life Organics Website Review

Hey, it's Evan, and welcome to another one of my Fiverr gigs where I review a website. Today it's a repeat customer. I'm looking at, uh, this is Josh Felber. He has joshfelber.com, which I did a review of. Today I'm looking at another one of his websites, primalifeorganics.com. So let's check it out and see what kind of advice we can give Primal Life Organics. Primal Life Organics Paleo Skincare. I love this here at the top: organic, gluten-free, handcraft, fresh, vegan skincare. I know what these guys do. This is— this is— I was looking at Josh's website the other day, and I didn't know what his website was all about till I dug deep. This one, right away, I know what this company is all about, which is great. So I saw a picture on here. Let's see if we can go back. So here are, I guess, the founders: Beth W., Trina Felber. Aha, Felber, the Felber connection! And oh, hold on, who did I miss? Carrie P., Primal Color Specialist. So this is great. So my first thought is, is answered right here: why paleo skincare? What the heck is paleo skincare? That's my first thought, but maybe it's answered below too. Let's see what we got. This sign up for our newsletter, this could be way better. This is going to get missed. For sure it's going to get missed. Nobody's signing up through here. Josh did a better job on his site where he had this big chunky thing on the side. This should be made bigger and show me the value, but so far I love the top. Welcome to Primal Life Organics, gluten-free, vegan skincare for 21st century cavemen and women. I love that. Organic skincare and primal products with natural ingredients our primal ancestors could have used for their own skincare. Cool. 21st century caveman is subjected to unique environmental elements and stressors and deserves organic skincare. It does not add any toxins or chemicals directly into the body. It's about the perfect balance and physical vitality. I love this position around the caveman, cavewoman. These two sentences are kind of opposite for me. Now you're talking about it being something that our caveman ancestors could have used, and then saying in the next sentence that the 21st century Caveman is subjected to unique environmental elements that deserve organic skincare. So how is it unique if it was something that the other people could have used as well? I love this caveman positioning though. This could just be made tighter and, and pull me in a little bit more. Paleo Skin Food. This is a creative bunch behind this. Made fresh when ordered in a small batch from cold-pressed organic oils. Okay, so what I'm missing here is why paleo. Right? So that was my first question. I said now it is here, but if I didn't see it, then I might have missed it. I'd love to see it here, like why? So okay, something that— caveman, great marketing, awesome. Why? Why paleo? Why is this important? So let me see if I click on here. Why paleo? Why choose paleo? I use organic, they must be safe, right? Most likely answer is no. This is awesome. This is awesome, right? This could be on the homepage. Don't let people have to dig deep here. What is paleo? Stone Age diet, hunter-gatherer diet, paleo skincare. Skincare is made with real food sources, sources our ancestors could have used. Okay, strong with commercial skincare. Great. This could be condensed and put a little bit on the homepage. I love this part here. Feel free to contact us at support This isn't a link, so ideally we can make that a link. If you have any questions, we'd love to help and we love to heal naturally. This is great. This seems really friendly, and I bet, I bet the founders— what was her name again? The wife, let me see— Trina. I bet Trina is a super friendly person. This gives me a feeling, right? I feel like it's a warm company that I want to do some business with. I would probably put a picture of Trina here in the support And what makes a difference for me is a lot of people say this, okay, feel free to contact us if you have any questions. That's corporate kind of standard, but we'd love to help and we love to heal naturally. Just that one added sentence adds a lot more feeling to it. And I feel a lot warmer towards the company. Again, make this a link I can click on and have a picture of Trini here. So I know who is behind this. I'd also love to see that warmth this warmth brought more into the rest of the content. So you have some fun elements to you guys with the cavewoman and all that stuff, and I'd love to see that warmth come in here. So make each section a little warmer, a little more fun, on top of answering the actual questions that people have. And again, put some of this on the homepage because that was my first thought when I went through it. So we've got a book, we've got some packages, we've got some, uh, products here. More products. Dirty Poo Primal Hair Wash, Dirty Mouth Primal Package. I don't know, you might want to test those names. Um, it's funny, but I don't know if people would want to put dirty poo in their hair. Maybe I'm wrong, maybe that's the best seller, people love the dirty poo stuff. Um, Okay, well let's keep looking, see what else is on this site. So I— there was a social media— oh, social media is here on the side. So let's look at social media and let's look at some more pages. Let's check out— there's a lot of stuff here. Let's check out the About Us. Let's check out— let's check out their affiliate program. Um, what else? Let's check out anything at the bottom here. Blog posts, let's check out the blog and start with that. Okay, so Facebook. So we've got 30,000 likes, 353 people talking about it. You know, what this kind of tells me is there was some, you know, shady things going on here to get likes to the page, or the stuff isn't super engaging. So I'd work on really getting the content up a little bit in the engagement, or I love some of this stuff. This is something that I would probably subscribe to anyway, talking about organics and living a healthy lifestyle. Looking down, we see here's some products, here's some interesting information and some promotional stuff, cover photo. This is important. This is really important, guys, for those of you doing Facebook campaigns. Look at the difference, okay? So we've got 3 posts here, okay? This one is talking about Major Screw-Up, so it's an article, okay? An article that is of interest to the audience. You got 46 people liked it, okay? Great. You've got a promotional picture from an event. Only 14 people liked it. Why? Because it's only about the company. About the founder, but nothing that's adding value to me. And then I go down and look at this one. Here it's personal, it's showing the founder, she's talking about what she's doing. 187 people likes it. So you're adding value, you talk about, you know, you don't believe in commercial sunblock, on and on. You're adding value and you make it personal and the stuff takes off. Okay, these are the kinds of posts we want to put more of in, and especially because The founder is so personable and nice and friendly and easy to get along with, at least from an online perspective. Let's go to Twitter. So she's on the new profile, it's great. So she's retweeting stuff, lots of retweeting stuff, lots of retweeting stuff, sharing some articles, lots of retweeting, some dialogues. Okay, I mean, most important thing is that it's current, it's up to date. Again, the numbers look a little skewed. You know, looks like something was happening here to get people to subscribe and follow, but there's not as much engagement activity, right? This should be higher. You should have more conversations with that many followers. But I mean, the most important thing is that people are discussing with you, they're sending tweets back and forth, and that it's up to date. We've got This was the blog, I think, right? This is our blog. Now this is interesting, the blog goes to a different website, Cavegirl Skincare. I always recommend having a blog in the same website as the major website, as your home, you know, your main domain, because you build so much work into creating links and building up a profile that you don't want to split between two sites. So I would pick one, either go with Primal Life Organics or go with CapeGirlSkincare. This one is a little bit easier to remember and have everything forward over because when you do that, it's so much easier to get new pages ranked, to get traffic going to the site instead of trying to own two domains and split your time between them. This is cool. So here she's talking about importance of quality proteins. I wonder if it's just skincare or just overall healthy living. Main source of protein, how important to choose wisely. So diet. So she's talking about more than just skincare, which is great, right? If you guys live the paleo lifestyle and part of that is the skincare, you're going to attract a lot more people because there's a lot more people who are into paleo as a diet than there are into the skincare. And if you start talking about that stuff and sharing your experiences, you'll be able to convert them into signing up for your skincare products as well. What I would love for this— so I'm slowly getting into this. I'm not quite paleo. That's maybe a little too radical, I don't know, for me right now, but I'm looking at a lot of organic stuff. You know what? The world is overwhelming. It's overwhelming the amount of information and content out there, and nobody has made it super easy to get started. If you're looking at being an advocate for paleo, I'd love to see, "Here are the top 5 ways or steps to get into it." To take somebody who's your average American meat-eating, overweight, diabetic, heart disease-prone behemoth and turn them into a paleo, super healthy, super fit CrossFit trainer or whatever— give me the steps. Give me the 10 steps or 7 steps or whatever it is to make it easy. Give me a system to follow because the information, I'm telling you, is overwhelming. This is a blog that I might even subscribe to though. It's interesting. So I love this. I love the content, sharing recipes, sharing experiences, makes it personal. Again, keep it on the same website, and again, I'd love to see that way to step it up and make it easy for me to become paleo. About us, we make skincare that will improve your health. So you see, this is something that was missing on his page. So we look at this here, right? I look at this, I see a wall of text, I see this picture, and I skim over this whole thing because it's just too much text. This column is way too wide. Make it more narrow, make the text paragraph shorter, and have something else that's bold that stands out. This stands out: "We make skincare that will improve your health." Boom, it hits me. That's what I understand. So you got to make these easier to understand too. Okay, about me. So this is great. Trina Felber. I love the picture. I love the smile. My roles include, right? Something people can relate to. There's the family picture. There's the husband and the kids. I love it. It's great. Again, one thing that you might want to add is a video, why you started this website, why you started getting into Uh, this Paleo skincare, the video makes it personal, makes me relate to you a little bit better than just showing pictures. But already this is a way better start than most people have. This is just how you can get to the next step. So this is the affiliate program: earn a 5% commission for each sale you refer. So it's a pretty basic, uh, system. It looks like it's just been skinned, the logo at the top, and then this is the typical 'Referral website by OmniStar.' Okay, and then 'What is important to Primal Life Organics?' So this is, this is also a blog. Okay, now I'm confused because this says blogs where the— I thought that other post was a blog too about the cave girl, whatever it was. Okay, so I would have one site, one main source where you keep all your information. Is this the blog or is the other one the blog? This is also really short, so you want to make sure this is a little more dense. The other articles were better. Maybe this is just being transitioned over. This is the most recent blog post and it was October 23rd, 2013. We're now looking at mid-May 2014. So maybe this is being phased out, and that's a mistake on the site. But overall, I love the site. Again, the homepage does a great job, does a lot of the heavy lifting, and makes me curious, makes me want to learn more. The design is pretty nice, it's appealing. I love the pictures of the founders and the friendly talk. To make it again, summarize some of the easy things to do to make it easier. Talk about the paleo, the movement, why it's important earlier on the homepage. Make me feel something. Make the text easier to read, shorter columns, more bullet points, more subheaders. Use more of your fun language, your creativity in the, in the marketing copy. And tell me more about the, the founder, your personal story. Have some videos if you can. Keep sharing your content. Make it super easy to digest and consume for people. But overall, great job, um, and I'll probably be back checking it out. So thank you for watching, everybody. If you guys have some thoughts to share for Trina, I'm sure she'd love to hear it. Leave it in the comments below. Let her know what you think about her website. And for everybody watching, you like the video, thumbs up below. Click on my face to subscribe to the channel. Thank you so much, and I'll see you soon.