How to Make Your BUSINESS Stand Out | 1 Minute Insight

Guys, this is important. This becomes a foundation for all of your social media campaigns, for everything you do in business. It's not just social media. Your company has to stand something, stand for something that has to make people feel. You have to get people to feel something, to have an emotional connection to your brand before they're going to take any action. Think about Nike. Okay? Nike in their commercials, in their advertisement, in all of their positioning, they don't compare themselves to Reebok. They don't talk about how their shoe was better than Reebok or better than Puma or whatever other company. What does Nike do? They talk about athletics. They'll throw up a picture of LeBron James because when you put on a Nike shoe, you feel like you're a champion. That's the feeling that they get out there. You have to make people feel something with your business first. You may not have your one word right now, okay? I see some of them kind of streaming in. You may not have your one word all figured out right now, but this is such an important exercise, guys. Because when you're thinking of founding your next company, when you're thinking of bringing on people on your team, when you're thinking about launching your book, when you're thinking about creating a social media campaign, it has to embody this feeling. Until you do that, it's hopeless, it's lost, your campaign isn't going to go anywhere. So make people feel something first, and that sets up your campaign for success.