How to Make Your Business Your Own | Discover the Power of Personalization

Evan Carmichael explains why copying successful people doesn't work: you need to study their strategies, then adapt them to your own personality. He shares how he struggled with media training until he stopped following scripts and made the techniques his own, which made him far more effective.
Good morning, Believe Nation. Today's message is be your own person. Over to you, Peter Thiel.
You are the entrepreneur of your life, and you can, you can, you can decide, you know, what you're going to do, what you're going to prioritize. And you should never forget that you have a tremendous amount of freedom as it is to make these very basic decisions on what you're going to do with your life. And You can start anytime you want.
So this is a great message, and I think as entrepreneurs, we like to look up to others, we like to model success, and it's something that I encourage as well. Find people who you look up to, look at what made them successful, and try to apply that to your own business. But along that way as well, you have to discover who you are and make it your own. You can't just copy exactly what worked for somebody else. You've got to take that information, apply that strategy, Make it your own, digest it, and then put it out, and that's where you're going to get success. So here's an example. When I was doing my media training for this channel, right, the Make Me Better on YouTube, my agent gave me training ongoing every week to get better. And at first they told me what to do. Do this, do this, do this. Gave me specific instructions. Tell me a vulnerable story. Look at this person and copy their mannerisms. Show me some empathy. Say things like, I know what you're thinking. Raise the stakes, tell me all these specific things that I had to do. And almost every time I did them, I felt uncomfortable. I felt like it was definitely a direction in the— a direction forward. It was the right path, but it wasn't quite me. I had to internalize it, understand what the strategy was, and then make it my own. And then that led to a big jump forward. So, you know, I'm struggling along here and then I get the advice and I get a little bit better, and sometimes I might even get a little bit worse because I am trying to do something that I'm not comfortable with. Then I internalize it, I make it my own, and that's when the lift happens. And so you have to remember that you need to live your life, you need to build your business, you need to do something that you are passionate about, excited about, because if you're not, you're not going to have success. And so yes, listen to some advice. Yes, model success. Yes, look at people who who have done well and see how you might be able to apply that to your business. But at the end of the day, you are your own entrepreneur. You are your own making. You've got to do the thing that makes you come alive and makes it personal and human because that's the person that your customers are going to connect to. And the more you're feeling it, the more your team's going to feel it, the more your customers are going to feel it, the more the media is going to feel it. That's what's going to make everybody come alive. So good luck. So my question of the day for you guys today is I want to know how you took somebody else's advice or how you modeled somebody and made that strategy your own, how you crafted it so that it fit with your personality and your style. Leave it in the comments below. I'm really curious to find out. Thank you guys so much for watching. I hope you have an amazing day. Continue to believe, and I'll see you again tomorrow morning for another shot of espresso.
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