How to Make Your SPA Business a SUCCESS | Evan's Top Advice

Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. In today's episode, I'm going to answer a question from one of my newsletter readers, Dina, who is a single mom. She's opening up a spa business and is scared and wanted my advice on what to do to make her business a success. So Dina, congrats on starting the business. Very exciting, very scary times. Uh, it's your first business, I know there's a lot of kind of jitters to get that going. For you, I think the best thing you can do is go out and start getting customers. Even if you haven't launched your business, start getting pre-customers. So get people excited about what you're doing, get people interested in your business and the services that you're gonna offer, and start building a little bit of momentum around your company. The next thing I try to do is try to keep my costs low. So startups, the reason why most people will go out of business is they run out of money. So do you need to have a physical location? Even to start? Can you go to people's homes, as an example, as a way to get your business started? Or can you start in your own home as well, get people coming in, start earning some cash flow? If you've already got your location, then can you start with services where maybe you don't have to go out and buy the most expensive equipment? So maybe there's some services that you can do more cheaply, it's just your time. So basically, try to keep your costs as low as you can, start bringing in some money, and then as the money comes in, you can afford to invest it back into the business and continue to grow. The last thing, probably the most important thing, is you're a service-based business, so provide awesome service. So whatever you do in your spa business, make it really awesome, right? You have to find ways to stand out from every other spa company, because there's tons of companies out there who provide the same services that you do, so you have to find different ways to stand out. So be the best at whatever you do for your target market. That way you get repeat customers, you get referrals coming back. You get people who are interested in keep coming back, buy more stuff from your business. There may be an opportunity in terms of cash flow to be able to sell some kind of membership or subscription-based. So if it's a spa service that they may need once a month as an example, you can sell that to them upfront for a discounted fee and, you know, have some cash flow coming in pretty early on. But it all starts with having services that are unique and different from everybody else. And really servicing your customers so they love working with you, they want to come back, tell their friends it's a huge experience to come see Dina at her spa. So I hope that helps. Good luck with the business. If you have more questions, let me know. I'll try to help as much as I can. I wish you tons of luck. I hope you do really well with that business. For everybody watching the video, I'd love to hear what you have to say about it too. What do you think Dina should do? Please leave a comment under the video. Give it a thumbs up if you liked the video, and we'll see you in the next episode.