Evan Carmichael tells Jason that SEO beats social media for online business. Search engine visitors have intent to solve a problem and convert better than social media browsers looking for entertainment. Focus on optimizing for targeted keywords to get qualified traffic and the highest ROI.
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Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. In today's video, I'm going to answer a question from one of my readers, Jason, who is asking me about what is the most effective internet marketing strategy. So he wrote in, "Hi, it's Jason. I'm new around and it seems this is the place that has a lot to offer that I surely love." I just want to seek advice. What could be the most effective internet strategy that people can use to do well with online businesses? Have you ever tried a valuable technique? Hope to hear from you. Thanks. Regards, Jason. So Jason, I've tried a lot of different things, and what I find works the best might be the most boring, but it's search engine optimization. When somebody finds you through a search engine, I found that to be the most effective strategy. And I do a lot of social media stuff, and that's kind of all the hype. I have the YouTube channel and Twitter and Facebook and everything else. But I find that I get the most customers and the most money from doing search engine optimization. And what you find is when somebody finds you from a search engine, they're looking for a solution to a problem that they have, right? We think about when you're searching for something, you're trying to find a solution to a specific issue that you have with your business or your personal life. So they're more committed to look for a solution and want to potentially buy. So if you have a product that you're selling, that's the best type of customer you can have. When somebody finds you through a social media channel, they're looking to be entertained, they're looking to, you know, browse around different sites, they're probably not going to buy from you as much. So the conversion rates from social media is typically super low compared to search engine optimization. So if I were you, if I was only going to focus on one strategy, I'd look at how can I get my website optimized for key phrases that I think will drive targeted traffic to my business. So I hope that helps. If you guys like the video, Please give it a thumbs up below. I'd also love to hear what your experiences are, what you feel are the best ways to market yourself online. If you want to leave a comment below this video, and stay tuned for the next episode.
