How to Protect Your Idea - What if a big company steals my idea?

Evan Carmichael explains why big companies rarely steal startup ideas: they can't monitor everyone and prefer to buy proven products. Launch fast, get customers, build momentum. That's what makes you worth acquiring.
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What if a big company steals my idea? I got this question from one of my readers, uh, Okan. He's my newsletter reader and he's got a software business and he's worried that if he puts out his software too early, a big company's gonna come in, steal his idea and rip him off and he's gonna be out of luck. So I know this is a legitimate fear, okay? I mean, I come from a software background. That was my first real successful business was in software. You have to understand though how big companies work. Okay, first of all, you could fly under the radar of a big company for a long time. Big companies are not paying attention to every little company that comes along because there's tons of them. There's tons of these startup companies and they're not paying attention to them. You could fly under the radar for a long time. Okay, second, big companies have production schedules. They plan up to a year in advance what their stuff is going to look like. Whatever they're talking about now isn't even going to be worked on for another 6 months. The idea of them looking at what you're doing and then suddenly changing right away and implementing it is tiny. It doesn't happen. That's not how big companies think. Facebook doesn't want to create their own Instagram. They want to buy Instagram. That's how big companies think, and that's the opportunity for you to to exit. And the way you get bought out, and you're gonna get to that decision, okay? If you build this thing successfully, here's how acquisitions go, okay? You wanna get bought out by a big company? This is how the process works. I went through it. This is how it works. The company's gonna look at what you have. They're gonna see how long is it gonna take to build. They're gonna look to their technology person and say, "I wanna build what this guy has. How long is it gonna take? How much dollars?" They're gonna compute that, see how much market share you have, how much momentum you have, and they're gonna come with a price. They're gonna say, "It's gonna take us a year to get there, and then we're gonna have to go out and get those customers that you have. Instead of doing all that, we're just gonna buy you out." And that's how most deals get made with these big companies. So it's to your advantage to get your software out there quickly. Get it out there, get feedback, get momentum, get some customers, get some money coming in, pour back back into development and grow this thing up as fast as you can. Because until you start getting feedback from your customers, as long as it's just an idea in your head and you don't actually release it, it's gonna delay you getting this thing out. And there's other guys who are just like you, just as hungry, just as hustling out there who are doing something similar, who've already launched something small or who are about to launch something. You gotta get ahead of those guys too. That's your real competition. Get it out there, get momentum, get feedback, get customers, build this thing up, and by the time you get on the radar of the big companies, they're gonna wanna buy you out. I know it's, it's scary. I know you're worried that these guys are gonna steal what you have, but you're better off getting this thing out and building momentum than just holding on to your idea. Because if you just hold on to it and don't do anything with it, you're not gonna have a business. So get out there, work like heck, get some customers, build some momentum, and believe. For those of you watching, like the video, give it a thumbs up below, it makes me wanna do more for you. Leave a comment, let me know what you think. You have a question, ask it below, I'll make a video response. And if you like this video, you can subscribe to the channel so you can see more just like this. Thank you so much, and I'll see you soon.
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