Patrick Bet-David argues that selling is a lifelong skill that goes far beyond commerce, underpinning relationships and career growth. Ethical selling means aligning what's best for the buyer with your goals, while manipulation damages your reputation. Entrepreneurs especially need to master this to generate momentum and sustain early ventures.
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Good morning, Believe Nation.
Today's message is learn how to sell yourself. Over to you, Patrick Bet-David.
I wake up every morning, espresso keep me going.
Selling is something you'll always do the rest of your life. Most people don't like selling. Some people like to kind of make it nice and sound— we use a better word and say communication or this It's sales. By the way, those that just turned off the video and don't want to watch about what selling has to do, hey, you want to marry that girl you love, you know which one I'm talking about, you need to sell her and her parents and her best friends. That's all selling. You want to get that promotion? Purely selling, baby. And those who get that promotion sell better than you do. That's why it is. They don't sell a car. Their job could be human resources or something, but they learn how to sell themselves as that position more than you. Maybe you ought to learn how to do it. It will benefit you and make you a lot of money.
So what do you think?
I think Patrick is right. Selling itself, or people that use the word selling, they immediately think of like a used car salesman. It has this huge kind of like negative connotation. A really great book that I read on this, Daniel Pink, To Sell Is to Be Human, or Selling Is Human. And he said like selling, you have to sell— if you're a parent, you have to sell your kids on eating broccoli, you know. If you're a dentist, and you think you're above, you know, the used car salesman, you have to sell your patient into getting that root canal. I think selling is such an overlooked kind of asset in all of society, whether you're an entrepreneur, whether you're a parent, boyfriend, girlfriend, doesn't matter. But it's one of those things that everyone that does it really, really well, and it's about them communicating their idea, expressing it in a way that persuades the people that they're trying to persuade, right? And it's not just about kind of conning people into, you know, get into this used car type of thing. A lot of times it's ideas that we believe in, ideas that we really think should have a deeper impact with people. Doing videos like this that can help people see different parts of perspective and business and in life. I think selling is such an overlooked thing, but it's also such a crucial step if you want to be successful in selling your idea.
I think it's a great power. And what's the Spider-Man? With great power comes great responsibility. I know I have the ability to convince people to do things just out of sheer passion and conviction. And often when you're in a debate, you know, somebody wants something, somebody wants something else, the person has more passion and the person is more certain, the person has more confidence often wins. Even if the other person was cemented in their position, if you come at me with a lot of passion and confidence that you're right, I will now start to doubt myself. So the person who has a lot of certainty usually wins those kind of negotiations. It's a really powerful, important skill to learn. Where I then add to it is I always try to make sure that it's in their best interest too, and not just— I think that's where like the sleaziness can come off. Like, I'm just trying to sell this guy, I can convince him to buy anything and it's going to be great for me, but that's really a piece of junk that I'm selling him. Right? So I'm always focused on like the long-term, like my brand and impact, and I want that person to win too. And I'm selling them on a future that I believe in for themselves. Where I often have to push people past their comfort zones to do something they're afraid of, that they never thought they could do. It's, that's what believe is all about for me too. And I'm selling them on a brighter future, but it's in their best interest too. Like, yeah, it may help me, but it's good for you too. I think the people who do that best are the biggest change leaders and having a huge impact. The people who use it for nefarious purposes, just to benefit themselves, they don't last very long and get a really bad reputation. And so I think that may be kind of a dividing line where sales itself is a super important skill to learn.
[Speaker] And just to add on, there's a lot of entrepreneurs out there, or at least I've seen, whether I've spoken with them at different conferences or I've just met them, in my own journey, where they get into this kind of cycle where they wanna just give everything, right? And this is obviously assuming that it's something of value, that they're able to kind of educate or inspire others to do something, or they have something that actually is of value to them. But they end up giving so much, right? And then they realize, oh my God, I can't, you know, I can't possibly support my family, or I can't possibly have my business, especially in those early stages. And I think selling is the way, it's like the one skill that, especially if you're starting out, is gonna be able to help you kind of get that momentum, get that ball rolling, especially if you have something of value to the market. And you just have to be able to not just make noise to make noise, but to make noise in your own benefit, but obviously, like you said, benefit the other person as well. So the question of the day today is: On a scale of 1 to 10, how good are you at selling your own ideas to others?
Wow, we're getting self-reflective there. 1 to 10, put it down in the comments below, and we're gonna join in the discussion. Thank you guys so much for watching. Have an amazing day. Continue to believe, or whatever your one word is, and we'll see you again tomorrow morning for another Shot of Enespresso. I wake up every morning, espresso keep me going.
