Evan Carmichael breaks down YouTube sponsorship pricing: most creators charge $5-$8 per 1,000 views, but bundling extras like product demos can fetch $250-$1,000 flat fees. Start low, test sponsor interest, then raise rates as demand grows. He scaled his own sponsored content from $500 to $2,500 per piece.
Chapters
Test your pricing. If you want to have success as an entrepreneur, you want to make a lot of money, you've got to see what the right price is for your market, and you won't know until you actually go and test it. Most entrepreneurs undervalue themselves, underprice themselves, and end up struggling to get by instead of being able to build a highly successful company. Hi, I'm Evan Carmichael. I believe that hungry entrepreneurs deserve help, and today I'm answering a question from a YouTube viewer. Love you guys, thank you for writing in. Intuitive Heart Healer, Intuitive Heart Healer, who wrote in to say, hi Evan, I found your videos, I enjoy them, thank you. My question to you is this: how do you go about finding sponsors for your YouTube videos, and more importantly, how do you figure out what to charge them? So for me, sponsorship on the YouTube videos has not been one of the revenue streams that I'm going after. There are some ads that might show up, it's all run through YouTube, so YouTube finds the partners. It doesn't make a ton of money. I'm not making it rich off YouTube videos, it's more to answer questions for you guys. But if you are gonna go out and find a sponsor, the typical way that you would value it is based on the number of views on your videos. So you could say— I haven't checked out your channel, so I don't know how many views you have on your videos— but for every 1,000 views on your videos, you're gonna charge $5, $8, whatever makes sense. And if I were doing it, I would also package in an opportunity to be featured in the video. So if you are showcasing their tools, showcasing their company, interviewing their president, uh, whatever you can think of to do a video that's of interest to your audience. It's not just a sales pitch, but helping them discover this great company that you passionately believe in. Then you could charge more for it. So you might be able to charge a sponsorship fee per video and say it's $5 per 1,000 people who visit. And then you can also charge a promotional piece where you are showcasing that company and sharing information about them and why you think they're great. And that could be a set fee. Maybe it's $1,000, maybe it's $500, maybe it's $250. Again, whatever makes sense. You have to test out your pricing. Start it at a number that you feel is fair and see what their reaction is. And then from there you can start increasing your prices. When I first started doing writing for big brands, I started off at $500 to do a piece, and people were really interested in that. It's like, okay, this is great. I get $500 and I get the link to my own website. This is great. This is bonus. I got too much demand. I had too many people coming to me who wanted to do this, and I didn't have enough time to do it. So I started increasing my prices. It was $1,000, then it was $1,500, and now it's $2,500 to do the same thing. And that seems to be the point for me. That seems to be the max. People, people resist more on that price. So you can start off low. You can start off maybe a little bit under what you think it should be at the end and start boosting yourself up as you get more interest. See if it works. It should. The, the challenge for a lot of people who have YouTube channels is they don't get a lot of views. So if you're basing it on 1,000 views, if you're making $5 per 1,000 views, which would still be a pretty good price, how many views are you getting on your videos? Right, again, I haven't checked out your video, so I don't want to assume that it's not a lot, but a lot of times the videos just are not popular enough. So it might be really targeted, which is great, but you have to have views to make it count. Where you think you'll make bigger money, especially at the start, is if you do those promotional pieces and you showcase why you like that company. Good place to start. But for any entrepreneur, test your pricing. At the start, you're just trying to get to survival. You're just trying to make enough money to pay your bills so you don't have to go back and get a job. Okay, but as you get better at what you do, as you become the expert, you need to start increasing your prices and testing to see where your customers start resisting. Because most entrepreneurs could boost their prices by 30%, and if they're offering incredible value, the customers won't care. They won't resist. They'll keep paying. And you won't know that until you actually go out and test it. So always be testing your prices and see where you can bump it up, because that extra money goes right into your pocket. And I want you to have money in your pocket. Thank you guys for watching. You like this video, please give it a thumbs up below. And I want to hear what you have to think. Please leave a comment under this video with your thoughts. And if you have a question, let me know. I want to hear from you. I want to make a video reply for you. Thank you so much, and I'll see you on the next episode.
