Vusi Thembekwayo breaks down how leaders speak differently. Use "a decade" instead of "10 years," control your physical presence, and craft an opening pitch that lands. He walks through a real example: a pilot named Amonde with 6,000 flight hours pitching a logistics startup.
Chapters
How tall are you? 6'4". When I leave here, I'm gonna go, "Oh, that tall guy is a nice guy." That's it. In my mind, you're here with 6'4" guys. Then I might add something else to this. 6'4", black, well-dressed, right? This is how we framed you. But you're a pilot, right? How long have you been a pilot? 10 years now. A decade. Never say 10 years, always a decade. It sounds different. It has more gravitas. How many hours have you flown? About 5,600. Close. Close to 6,000 hours. Close on 6,000 hours. 6,000 hours. When I open a conversation, if I'm you, this is my opening intro: Hi, my name is Amonde. I'm a pilot, close on a decade of experience. I've got over 6,000 hours in the air, and I'd like to talk to you guys a bit about my new startup that's in logistics. Have I got your attention? Now I'm not a 6-foot-4 well-dressed black guy.