How to Start a Winery: Your PASSION Can Make You RICH

Is my idea good? I get asked this so many times from different entrepreneurs who are trying to launch a new company. They're unsure of themselves, unsure of what they're doing, and they want proof from me that they should keep going, that they should launch this thing. I'd like to flip the question on you guys, okay? This is really important because you can make money in any industry. Any industry out there, you can make money in it. If that's what you're trying to do, you can have success and money in any industry. To make that happen, you have to bring yourself into it. You have to be super passionate about what you're doing, and you have to bring a twist that other people haven't done before. And that's going to be hard. That's going to force people to change their habits. There's going to be a lot of resistance. There's going to be a lot of people who say no to you, and you have to be willing to suffer through all that to eventually build your company. So for all of these ideas, they could be great, but do you have the passion behind it and the fortitude and conviction to stay with it? Because if you do, it's fantastic. If you don't, the best idea in the world will never go anywhere. I got a question from one of my readers, Seth. He's actually a YouTube viewer. Love you guys. Seth is a student, wants to open up his own winery in Michigan, and wants to eventually have his own winery and sell the land underneath to sell the condos, and wanted my advice on if it was a good idea and what to do next. So why are you doing this, Seth? What's the reason for starting this business? Do you love wine? Are you passionate about wine? Do you have a view of the way wineries should be built that is different than what's happening now? Do you love helping people pick what wine they should drink and have opinions on what wine goes with what food and, and why people are doing this all wrong? If you have that passion, if you love wine, then go for it. This could be for you. It's a great opportunity. You can make money in the wine business. But if you're just trying to do it because you think, "Hey, people spend a lot of money on wine. I could sell this off in a couple years, do something else," you probably won't have a lot of success. So I'd examine your core reasons. If the reasons are good, well-intentioned, want to make a difference, want to help people, then do it and you'll have success. In terms of next steps, Seth said he was trying to get a job at a winery to learn the business and wanted my advice on what to do. And that's the perfect way to do it. You know, Seth, he's just graduating from university, looking for his first job. The best way to learn about the industry is to go work in the industry, right? For him to go and set up his own winery right now would be massively risky. He doesn't know what he's doing, never had a business before, never been in the wine industry. To set up your own vineyard is going to cost tons of money, and the chances of him being successful will be tiny because he's never done it before. But if you go work at a winery, I would pick a winery where you can connect with the entrepreneur, you believe in what they're doing, they're willing to show you the ropes, you get involved as much as you can, you learn from them, you learn not only the job that you're hired for, but you take on extra projects. Every entrepreneur is understaffed. So if you come in and you're a star employee and you want to do more work, you want to help them with projects that are outside your domain because you want to learn, a good boss will give it to you. So that's the kind of person you want to go work for. I would be highly selective of who you go work for and make sure it's somebody who's going to give you opportunities because you are taking this job not to make money. It'll help keep you, you know, afloat But that's not the main goal. The goal is to learn. The goal is to get experience. The goal is to get contacts. The goal is to make mistakes while getting paid. This is your real education. This is your real university. To give you the confidence, contacts, experience, so when you're ready to go launch your own thing, you know what to do. I think you're on the right track. But again, is it a good idea or not? Only you can really answer that question. If you're in this for the right reasons. And it sounds like it, that you are, from the passion you wrote in your message. But that's going to be the real test. And for anybody else who's thinking the same thing, who's doubting themselves and doubting their own ideas and trying to get outsiders to give them, I guess, encouragement and confidence that, hey, somebody else believes in my idea. The answer really lies within because nobody can tell you if this is a good business or not. It could be a great opportunity, but if you're not committed to it, it's not going to work. And you could take an industry that's in the dumps where nobody's making money on it and turn it around into a great business if you have the passion and conviction and fortitude to leg it out. Believe. Those of you watching, like the video, please give it a thumbs up below, and I would love to hear what you have to think. Leave a comment, let me know what's on your mind. You have a question, leave it below. Below. I'll make a video response. Thank you so much, and I'll see you soon.