"How to Succeed in Network Marketing | Evan Carmichael's Essential Advice"

Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. Today I'm answering a question from one of our readers, Albert, who had a question about network marketing. So he wrote in saying, "Dear Evan, thank you for the great business ideas. However, I have a question. I'm in network marketing. People always say to me that network marketing doesn't work." please help me show ways that I can succeed in network marketing and prove to people that it works. So thanks for the question, Albert. For those of you watching who are in network marketing or thinking about it, if you want to prove that it works, the first way to do it is go out and do it yourself. You know, building a network marketing business is mostly about getting a downline, right? Getting people under you who can sell. Usually don't make as much commission yourself. It's hard to build a real network marketing business with just you selling. It's more about getting the people in your downline in place. But to make that work, you have to show that you can actually go out and sell, right? It's gonna be hard for you to convince, you know, 100 people to sign up in your downline and actually be effective at selling if you haven't gone out and done it yourself and shown that it works, right? So that's step 1, is you figuring out the model. You know, you may not make a lot of money going out and making these sales. You know the bigger money is in the downline, But to be able to get good people in your downline, it's gonna come from showing that you can make a living from actually selling the products. So first step is actually doing it yourself. If you need help in getting there, I would try to find a mentor. I'd try to find somebody within your organization, maybe the person who brought you in, or maybe somebody above them where there's some kind of incentive for them to help you. Look at how they've built their business what success that they've had and try to model it and use their strategies not only to help yourself but to help the people who come in under you. But that's the key, because if you don't have any success yourself, you could bring people into your downline. It's not about the number of people in your downline, it's more about the quality. You could sign people up, but they're not going to be high-quality people, right? You want people who are seriously committed to it, who want to make this their full-time business and, and grow it and be massively successful at it. It's gonna come from people who really give it a good thought, right? People who do their research, people who are committed to it. And somebody who's really good is probably not gonna sign up for a program from somebody who hasn't had any success with it, right? So it's not about getting 1,000 people who never sell anything for you. You want the fewer people who will actually go out and build something out of it. So if you were trying to convince me, for example, to join a network marketing business, I'd really want to look at it and see What have you done? What success have you had doing it? So first step is you got to go out and prove it yourself. You got to be able to go out, make sales, and show that this is a viable business that, you know, you're excited about. The next thing I'd say is a lot of network marketing businesses fail because the people aren't passionate about their products. You're just trying to go out and make a buck, and that's, that's always a terrible way to try to start a business. Yes, you want to make money. It's important, right? We're not running charities here. We're running a business. We have to feed our families. We've got to put food on the table. But the main goal of running the business shouldn't be just to make money. You should do something because you're really passionate about it and you want to help people. So that's true of any business, not just network marketing. So you have to ask yourself, are you really passionate about this product or service that you're selling through your network marketing? And if yes, then a great way to be able to sell is to tell your story, right? Why are you so excited about this product that's being created? Are you using it? Are you getting personal benefits from it? Have you helped people personally that you can really explain their stories? Because that's the kind of stuff that sells very well, and if you're behind it and you're excited about it, you're passionate about it, that's gonna come through and people are gonna want to sign up for you. If it's just something, here's an opportunity to make money, and you're not, you know, super passionate about the product or service, it's gonna be hard to get customers on board, it's gonna be hard to get a downline on board. So there's not necessarily anything wrong with network marketing as a business model. It's making sure that you strongly believe in the product or service that's being offered so that when you're selling it, it's a lot more credible than otherwise would be. So those would be my, you know, first key points. If you want to show that it works, do it yourself. You know, build up a core business. If you need help doing that, I'd look to your upline and try to find a mentor and try to learn how they did it and share their stories. But then also in terms of network marketing in general, you want to make sure that you're really passionate about it, you believe in the product or service, you use it yourself, you've seen the benefits, you can tell your own personal stories about it. That's going to get people excited. The last thing about network marketing is, uh, people come in very often trying to make a quick buck, and they get all excited about the pitch and whatever videos you're showing them and all the materials that come from head office, But it can be hard to make that first sale, and so you want to try to get them involved and coach them and help them as much as possible so that they can get to that survival point. So they're making their first sales, they're making a little bit of money, they have a taste, they've gotten beyond their comfort zone a little bit. And so I would invest more of my time in trying to find really good quality downline people and train them and work with them and coach them and and, you know, keep on top of them every week and touch base with them and be a mentor and support them as much as you can, at least until they get to the point of survival where they've committed to this thing, just so that you don't keep churning out really bad people who never go anywhere with it, who give it a try for a week and say it's not for them, and you're just spinning your wheels. So I'd focus on, you know, fewer quantity of people, higher quality, and then invest your time into training them and making sure that they really understand how to get this business going and support them because it's tough. And if you've gone through it, you can relate, right? If you started this business yourself and you went through the first couple months and didn't make a sale, and then finally made your first sale and another one and then another one, that's a story you can relate to them. And they want to hopefully emulate your success and do something along the same lines for themselves. So hopefully that helps, Albert. Great question. For those of you watching, if you like the video, please give it a thumbs up. Makes me want to do more for you. And if you have a thought about this video or network marketing, or if you have a question about your business that you want me to answer, feel free to leave it in the comment section below. I always read those. I love seeing them come in, and hopefully I'll be able to answer a question for you in the near future. So thank you, and we'll see you on the next episode.