How to Transform Your Mindset and Business in Minutes | Celebrate Your Wins

Question from Kimuño, who's saying, for me, execution is my Mount Everest because I'm starting out on my own. So, you know, what advice do you have for solo entrepreneurs who are having trouble executing on their ideas because they have to do everything from CEO to janitor in their company?

Yeah, I think, you know, if you're working out of your home or whatever, you're an entrepreneur. Key thing is structure, discipline, and routine. So kind of even get out of your pajamas, get downstairs, get your breakfast, get up early, get everything there. Just almost imagine you're working in an office, creating a business from, from the get-go. So, and then from that, I think it's all about the bias for execution, bias for action. So come up with the idea that's good enough, test drive it with the community that you want to market and sell it to. You can do that in a number of different ways. You could kind of go down to the local coffee store If it's kind of consumer idea, you could do it with your friends. But the most important thing is get your idea in the marketplace. If it's a product or a service, start actually getting your first customer. And it's almost like, Evan, when I go back and I was in a startup in California, I was an angel investor. There's momentous times, especially if you're on your own, you need to celebrate because sometimes you can have down days. It can be depressing. So, you know, it's like the first time you get your product to market, celebrate it. You know, open up a bottle of spring water or something like that, whatever you want to do. When you win your first customer, celebrate it. Savor the moment and remember those kind of milestones. When you get your 100th customer, when you get, you know, a customer repeat referral where they recommend you to other customers, celebrate these things because that gives you great spirit. It galvanizes your energy. And it reinforces your ideas. And then once you've got customers, I think it's all about test driving their feedback, build feedback into your model from day one so that you're always innovating your, your products. Almost like with people, what I'd say, Evan, this is pretty crazy, but our people, the minimum standard has got to be better than the best of our competitors. And it's the same with products. So as soon as you see competitors trying to eat your lunch and catch up, you've got to leapfrog to the next level and just think that will be good enough for the next 90 days. Because in 90 days' time, I guarantee you need to leapfrog to the next level again. It's just a constant, relentless innovation.

I love it.

I love it.

I love the passion coming out. It's great. Thinking about, you know, being a solo entrepreneur, one thing that I would encourage you to ask yourself every day is what's the highest value that I can bring to my business and carve out time for what I call CEO time. Where you're not just putting out fires and reacting, but you're purposely planning what you want to do to grow your business. At least 90 minutes every day of CEO time on big picture stuff to help you grow. Otherwise, you're just going to stay on the treadmill. And in terms of celebrate, I love that point. I remember when I was first starting out and had eaten beans for lunch every day and making $300 a month. When we had something big happen, we would go to McDonald's and we would celebrate with French fries. Not a whole meal because we didn't have the budget for it, but just French fries. And that was our tradition of going out, hey, we got a new sale, let's go get some French fries. So it doesn't have to be a big expensive party celebration. You know, just taking the time out to celebrate is super valuable and important because it's hard to stay motivated sometimes as an entrepreneur. And those little things can make a big impact.