Evan Carmichael answers how to build a network marketing team without recruiting the wrong people. Focus on a small core of genuinely passionate recruits who love the product, not warm bodies. Intensive onboarding, coaching, and helping them earn early keeps them past the critical survival stage.
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Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. Today's question comes from one of my newsletter readers, Diana, who wrote in asking, "I'm in the network marketing business and I want to know what the most fruitful and rewarding way of getting business builders into the business is without having to coerce them or having them join only to incubate them And then there's no growth of the business. Regards, Diana. So thank you for the question, Diana. Getting the right people on board is one of the biggest challenges that any entrepreneur is gonna face in the network marketing business or just running a regular business. And I think the biggest challenge you're gonna have to face here is you wanna get people who are really passionate about the product and wanna help people and not just get warm bodies 'cause you're looking for people. One of the biggest mistakes you can make is getting the wrong person in for the job. If you have the wrong person in your business, it can be such a time suck and energy suck. They take so much of your emotional energy and mental energy away from you and prevents you from being able to focus on growing your business. So you want to be able to build beyond yourself. It's, you know, if you don't build beyond yourself, you're always going to be limited by how much time you have. But you want to make sure you're bringing on the right people and be really selective. So it's better to have a smaller core group of people who are really good at what they do and really love what they're doing than to have tons of people who are mediocre, are not great, and are sapping a lot of your energy. So for you, I don't know what type of products you're selling in the network marketing industry, but let's say it's beauty products, for example. What I would try to do is find people who are really passionate about beauty products and also really like helping people. And that's gonna be, you know, a really specific set of people who would be potential targets for you. But that's good. You don't want to go after anybody and everybody, right? You don't want the person who's just in it to try to make some money, who doesn't really care about beauty products, doesn't really want to help people. They're just trying to you know, do a cash grab, that's not going to be your ideal type of person. You want somebody who really has a passion for your products and really likes helping people. And if you can really focus your attention on finding those people, it may be a lot fewer. You may only bring in a couple people a year instead of, you know, 100 people a year, but those couple people would be really focused on helping you grow your business, and they're the right type of people to bring on board. So it's also a lot more fun, you know. If you're working with people who love what they're doing and they're helping your customers and your customers are, you know, getting great results as well, then it's a lot more fun. You've seen the value that you're adding to people's lives and that's really what being an entrepreneur is all about. The second thing I just quickly advise you to do, once you found those right people, you want to make sure that you train them well and that you make it as easy as possible for them to start making money. You want to set them up for success as best you can, so really make sure you're spending the time with them, coaching them, guiding them through the process, making it easy for them. Maybe give them a few leads, go with them on sales calls, try to make it as easy as possible. Really invest your time. Again, you're investing more time in fewer people who you think are really, you know, A candidates for you, instead of a lot of time invested across, you know, 100 people who are all mediocre candidates. So if they can get set up and feel comfortable and confident and they're starting to make money and they're seeing some early success, then it's gonna be easier for them to want to stick around and keep going. Basically getting them past that survival stage is gonna be the hardest part. So hopefully that helps, Diana. For those of you guys watching, if you like the video, please give it a thumbs up below. It always makes me want to make more of these videos for you guys, and I know you like them. And if you have a thought or a comment, I'd love to hear it below. If you want to leave it under the video, I always read those too. So thank you, and we'll see you on the next episode. [MUSIC] [MUSIC]
