Evan Carmichael breaks down the exact email that got him a podcast interview, Forbes feature, and book endorsements. He shows why each part works: reintroducing context, a genuine compliment, the pitch with social proof, a disarming ask, flexible options, flattery, and a no-pressure close.
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Hello, Believe Nation! Today I'm gonna share with you the best way to get a yes from an email. So as entrepreneurs, we do a lot of selling and marketing via email. We want our emails to get open, we want emails to be responded to, we want people to take action every time we send an email out to people. And when I was doing my campaign for my book, I connected with a lot of people who were on the fringe of my network via email. I got a lot of people to support me and take action, and I even got one person writing back to me saying This was the single best written request for support email I've ever seen. And this guy has seen a lot. It led to me getting a podcast interview with him, it led to a Forbes article being written about my book, and so it led to a lot of opportunities, all because I sent one really well-crafted email. You guys wanna see what I wrote? I'm gonna share it with you today, and hopefully you can learn from it as well and apply it to your business. So as an extra point of context, The guy I wrote this to, his name was Kevin Cruz. I did an interview with him on my channel over a year ago. I had not been in touch since. So it's been 12 months of radio silence, and here I was reaching out trying to ask for his support in promoting my book. Here's what I wrote: Hi Kevin, thanks again for the fun interview last year. My fave comment was: Incredibly good and informative video. Thank you Evan, and thank you Mr. Cruz. You have a new subscription from me. This comes at a perfect time. I wanted to quickly touch base because I just launched my first book and I could really use your help. It's called Your One Word: The Powerful Secret to Creating a Business and Life That Matter, and I've been endorsed by Gary Vaynerchuk, Lewis Howes, James Altucher, among others. More can be found here, and I link the website. It's about finding your one word, your one true core value, and then building a life and business around it, like I have for around believe. I know it's gonna seem greedy of me, but I was wondering what's the chance you could help me reach more people? It could be through an article, a video, an introduction, or basically anything that you think think might help spread the message. I'm asking because I respect you and also believe in the message of the book so much that anyone you connect it to will be immediately thankful. If not, I totally get it and I'm happy to support your work in the future. So that was the email. I'm reading it on my phone here. Let me break down the different elements of it to explain why it works so well. So at the start, I'm just thanking him, right? Thanks again for the fun interview last year, kind of reminding the point of context. He may have forgotten about me, he may not remember who I am. Quite often we meet so many people in the course of a year that it's easy to forget some people. And so if you've met them at an event, or you had coffee, or you had a quick phone call, or you've been exchanging emails and it's been a long time, just reminding them the context of which you're reaching out, how you guys have already met before, or if you're being introduced by somebody else, putting that on their radar immediately so they know where you're coming from. Next up, I shared a comment, and I did this for everybody that I interviewed over the past couple years on my channel. I tried to share one good thing to make him feel really good. So this person left a comment, it was a good and informative video, thanking us, we got a new subscription. And so I wanted to make him feel good about that thing that we did a year ago, reminding him about how good it was, again, in case he forgot. Then I wanted to get into the book, and I explained quickly what it was about, I explained who had endorsed it, I explained a little bit of the content, and I provided a link to more information in case he cared. I didn't want to get into 3 pages long about why the book is so great. Just a quick statement about what it is, what it's called, who's endorsed it, and then a link to find out more information. So after I introduced the book, I wanted to ask for help. The next line I pulled from Lewis Howes' YouTube channel. He had this great guy on who was an FBI negotiator, and this was the line that he recommends using in business negotiations, saying, "I know it's going to seem greedy of me, but I was wondering what's the chance you could help me reach more people?" and that disarms them and opens them up to being willing to help. Then I was just trying to give some examples. So it could be through an article, a video, an introduction, anything that you think of that may help spread the message. I don't want to be so specific and say to your newsletter list because one, maybe he doesn't have a newsletter list, or two, maybe he doesn't, you know, want to send it out to his newsletter list. Basically anything that he would think of to help me with the book, I would really appreciate it. Then I flatter him a little bit, right? I'm asking because I respect you and also believe in the message of the book so much. That anyone you connect it to will be immediately thankful. There's a lot of value in the book, and I really respect him. And then I end on it not being a hard sell. So, "If not, I totally get it, and I'm happy to support your work in the future." And so, not forcing him to do it, showing that I really respect his time and his opinion, and I'd be really grateful for his support. And so this really helped me get a lot of endorsements, get a lot of support, get a lot of introductions, get a lot of connections. And also Kevin himself saying that it was the single best written request for support email I've ever seen, and that led to his podcast interview and the Forbes interview as well. And so hopefully you can learn from that structure, apply it to your emails, and get a much better result when you're sending it off to customers, partners, investors, suppliers, potential influencers to help get your message out. So that's how I sell via email with a quick template and an example. We'll link up the text in the description below so you guys can copy and paste and tweak around like you want to. I'd love to know, what did you take from this? What did you enjoy most about this email? Do you have any other email secrets, tips, strategies that you wanna share? Please leave that in the comments below. I'm curious to find out. Finally, I want to give a quick shout out to David VandenBleemen Jr. Thank you so much for picking up a copy of my book, Your One Word. It really, really, really means a lot to me, and I hope you're enjoying it. So thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I'll see you soon.
