How you can QUADRUPLE your connections - #EvansBook ep. 53

Today I want to talk about how you can quadruple your connections. So I'm in a weird place right now writing the book where the book is mostly written. There's a few final finishing touches that has to be put on, but I'm not quite ready to start the marketing mode yet. It's coming out December 6th and we're looking at 3 3 months before to start marketing it, so I still have some time. So what I'm doing right now is building my connections. And one of the most important things that you need to do as an entrepreneur is build up your connections because the more people who know about you, who can talk about you, who can refer people to you, the better off you are. And this is the idea of hustling while you wait, right? I'm hustling right now because I'm waiting. So I'm always in hustle mode while I'm waiting for my publisher and I'm waiting for the marketing to start. I'm not just sitting back and relaxing. That drives me nuts. I need to hustle, right? I want to have a bigger impact, and so I'm working on building my connections. And what I'm doing, and what you guys can do too, I've been connecting with people who I want to make videos with. So I'm using the platform that I have, which is YouTube, and reaching out to potential influencers and having them then introduce me to others. So the way that I have 4 times my circle of connections is through examples like Ryan Holiday and Chris Guillebeau. I had them both on my channel. And then at the end I asked them, who do you want to have on my channel? Who do you recommend should be on my channel? And they each gave 3 names. And now it's easy to hit them up and say, hey, do you mind introducing me to those 3 people? And they both tried to already, in answering the question, think about people that they knew that they could make connections for me. So I started with Ryan, one guy. He introduced me to Chris, another guy. Ryan now introduced me to 3 other people that are on his video, and then Chris introduced me to 3 other people that are on his video. And so every time I meet somebody, I'm not just making one connection, I'm making four because they're passing me on to three other people as well. So be looking at, in the context of your business, what's the value that you bring to one person? What kind of exposure or opportunity can you give to one person? And then in that process of helping that person, how can you have them introduce other people to it as well? So could you have them, featured in a blog, or you creating a podcast, or you want to quote them for your social media, or you making a YouTube video, or you writing something for your website. Whatever it is, you have opportunities to create content that can expose and showcase people that you're trying to work with. And then you can ask them at the end for recommendations as to who you should profile next. They just had this really valuable experience with you. Who else do they think should go through that same experience giving value, and then hit those people up as well. It's an easy way to quickly 4 times, if not more, the connections that you have to help you grow your business. Let's get to your questions. First is TOS Today who wrote in to say, that rhymes, TOS Today wrote in to say, "You have a tablet inside your pillow, don't you?" I don't remember the context of this. I think it was because I was talking about I don't have any electronics in my bedroom to help me sleep. No, I don't have a tablet inside my pillow. And we are still up with the no electronics in the room, phones are charging outside the room, no TV in the room, and it really works. Helps you with your sleep. I try it. Tamara writes in, "Hey Evan, you've written a book to have impact. Is this impact different than your videos, or is it to expand your impact to a different audience? Please explain about the impact of your book." Yeah, so at a high level, everything that I'm doing, I wanna have it potentially have a huge impact. I wanna try to play a bigger game with all the work, so it's not just helping people one at a time, which I get a lot of satisfaction me personally from, but I want to be able to reach lots of people and have an impact on millions of people, right? I want to have a billion entrepreneurs, that's the goal. And so I try to work on those projects that can help me get closer to that. For the book, it's one, further reaching my current audience. You know, I know a lot of you guys are really loyal and, and, and Tamara, I know you watch a lot of the videos and leave comments and I'm really appreciative and thankful and grateful for you for doing that. The book is just a different way to do it. So yes, you can watch the videos and you can gain a lot from it. The book is, is just a different way way to do it. It's spending more time. It's a deeper connection, I think. It's, it's, you know, learning the Top 10 Series has a theme that I guess continues every day where you're learning from famous entrepreneurs. This takes you on a journey from the start to the finish and all the steps in between. And anybody who goes through the process and commits to it, you know, your life will be changed. And I fully believe that, and I've seen it for the people who've already gone through this process. And so, uh, I— you can't do it as effectively, I feel, in video format. Just the content lends itself more to a written style. So I'm excited to do that and try it and test. It's a big test. If it doesn't work out, maybe I won't do another one. Pretty sure it's going to work out, but you never know. Coupled with that is the ability to reach a new audience. Right? So the people who are loyal, hardcore YouTube fans, not everybody watches videos as a part of their process. I want to be able to reach those entrepreneurs. I want to be able to help those entrepreneurs. And so having a publisher behind, a major publisher behind the book helps me reach people who I've never reached before. And so that's also new and exciting and interesting. And maybe they'll, you know, convert some of them to come and join us in Believe Nation on the YouTube channel as well. And so the, the thesis here, the overall thought process though, is I want to be able to work on big projects where it has the ability to reach millions of people. And so that's how I'm doing the YouTube channel, that's why I'm doing the book, that's why other opportunities that I look at— if it's gonna help 10 people, I'm not as interested in it as if it can help 1,000, 10,000, 100,000, 1 million people. Next up is Alec: I feel there'd be more of a mental impact if your books were specialty books most successful people are publishing books every year and they tend to tell the same story. I believe there's no blueprint to success, so if you build a knowledge base over time and then publish a new book, you'll be more credible in the long term and have more impact. A lot of interesting things in that one, Alec. One, I'm not super concerned about credibility. I don't do anything just for credibility. A lot of people told me you need to have a book because it improves your credibility, it'll help you open doors and book speaking gigs and people just look at you differently. That's why I've held off doing a book, because if that's the reason to have a book, I don't need it. I don't care. I don't seek other people's judgments and I need them to see me as credible. And I can already open up whatever door I need to with what I've built already. That's why I've held off for so long. And I agree, I think people who are just publishing books and putting them out every year, just trying to milk up an advance every year and not really having something to say, I don't want to read those books either. That's not interesting for me either. You know, I don't need to write a book. I'm not doing it because I need it for my livelihood. It's not— I'm not doing it because this is my business. I'm not doing it because I need this to succeed for me to be financially well off. And so I think that changes the game. When I'm writing something, I'm doing it because I badly want to see what I've written come to fruition. I want people to be able to read it and I want them to change their business and change their life. Just like the YouTube videos. I could make a lot more money on my YouTube channel than I do by focusing on different kinds of content. Just content that would get a lot of advertising clicks. Just content that would just drive a ton of people to the channel. The "And" series that I created could have been trying to put two people against each other and just make them fight and then have all you guys fight in the comments. I could say, "Who's right? Is it Kanye or is it Tupac? Who do you think is right? Duke it out in the comments below." Right, that would get way more views and engagement than the Ain series, which is trying to say, listen, both sides are right, and you could learn from the side that you don't immediately agree with. Why do I do that? Because I feel it's the right thing to do, because that is, you know, that impact of you being able to look at somebody else's perspective and hopefully have a shift, that's exciting for me, that's motivating for me. And so I don't do anything just trying to make a lot of money. I'm motivated by impact. I'm motivated by impact and not money, so I don't do things just trying to make money. I do it because I can see impact happening. And so I'm not gonna be the author who writes a book a year just trying to make a buck. I already have two other book ideas in mind. Maybe they come out in subsequent years, maybe they don't come out at all. I don't know. I can't tell you where I'm gonna be in 5 years, but I'm gonna be doing things that I believe in and that I think will have a big impact. Next up, Syed. "Hi Evan, I'm quite fortunate to find your channel. It helps a lot." Thank you, Syed, I appreciate that. "I used to hear radio news while coming back home. Now I watch your videos. Consistently watching videos has eliminated the noise from my life and gave me focus. Thanks for that." No questionnaire, but I really appreciate it knowing, again, back to the last question, knowing that you've changed your routine to watch my videos. That's insanely meaningful to me. That's impact that I'm looking for, and I'm glad that it's having a positive change on your life. And keep it up, thank you for commenting. Next up, Purple17. Second time watching this video this week. My goal is to watch it all week. Keep up the meaningful work. I've been sharing your videos faster than I can slow myself down and let the knowledge and your truth sink in. Thank you for instilling a positive and loving energy in everyday life. You are awesome. I really appreciate that, Purple. What I would say to that is I would try to find the time to slow down and absorb. As well. Like, I love that you're watching all the videos, I love that you're commenting now, I love that it's part of your daily schedule. I don't want you to just watch the video. I mean, yes, that helps with my views and it helps with what I'm doing, but the biggest thing that motivates me is seeing you apply a new idea that you learned in one of my videos to change your life or change somebody else's life. And knowing that you're doing that makes me want to continue and make more videos for you. So if that means you don't watch every video on my channel, I'm cool with that. I don't need you to watch every single video on my channel. What I would really hope that you do is the ones that you do watch and you hear something and you say, "Wow, that's really cool," that you don't just keep watching the rest of the video, that you don't then just watch 10 more videos on YouTube, that you pause and stop and reflect on it and think, "Hmm, how can I apply this to my life and how can I take some immediate action right now?" That would bring me much more satisfaction than knowing that you watched 10 of my videos and took zero action. Next up, Cesar. Hey buddy, thanks for your response. It actually does mean something to me looking at you on the YouTube screen. Thank you for that, Cesar. I feel like even though I know your associates are the ones who connected me with you and you're probably busy, it's still connected to you. That means I'm connected to you and I took notes. Thank you, man. Keep going strong. Can't wait to read your book. So one of the important decisions I made on my channel is I felt like people who left a comment should get a response. At least, you know, the non-haters should get a response. And so as my channel grew, I couldn't be the one physically doing it. I'm in the comments every day, I'm checking it out, I'm responding to comments. A lot of the comments have been flagged by my team. For example, a lot of the comments are top 10 requests, right? Hey, can you make a top 10 on this person? Can you make a top 10 on this person? It became so overwhelming. And I mean, I'm not complaining, thank you guys so much, really appreciate it. Those aren't the comments that need to come to me, right? That could be handled by my team, and I want to make sure you get recognition and you get, you get praise and you get thanks for leaving a comment. And maybe we've already done that video and we'll share, hey, you know what, we already did Will Smith, we already did Elon Musk, or whoever it is that you requested. And so I expanded my team because I couldn't physically do all the comments. And as we grow, I won't be able to, right? And I did two things. One, Everybody on my team spends an hour a week at least in the comments. So Christina does my video editing, Ray, who works on my website, GT, who works on my website, you know, Nina, my wife, everybody who's connected to the team, the 16 people on my team spend time in the comments because I want them to feel the connection of the work that we're doing. Ivan, who's behind the scenes doing a lot of the research for the videos, if he doesn't see the connection of how you guys are responding and saying how the videos are changing your life, That's bad, right? I want him to feel like the work he's doing is meaningful. I want everybody who's on my team to feel like the work that they're doing is meaningful. They're not just doing another job. And that's one of the most fun parts is seeing the reaction. And so the lesson learned, I guess, for your business too is also remember the people behind the scenes. It's great as the entrepreneur to be up front and be the showperson and be in the media and talk to the customers. There's a lot of people on your team, or will be people on your team behind the scenes doing the work Does the programmer for your website get to see the results of the great work he or she is creating? And so for me, having people spend an hour a week in the comments helps keep them grounded and connected to the meaningful impact that we're having. And two, my other option would have been to not do anything, to do what most YouTubers do and just respond to comments whenever, and most comments go unanswered. And that drives me nuts. I think as you build a business, you need to be responsive to the your customers, people consuming your stuff, people buying from you. And so if somebody's taking the time to write a comment, I think they should get a response back. And my plan— YouTube doesn't give you the tools at all to be able to handle this, but my plan as I grow is to be able to build my team up. I just hired a full-time person to come on and do comments, and I might need to have 2 or 3 as the channel continues to build and grow. Ladonna, Ladonna, In Italian it would be la donna. La donna Jackson, we'll call you la donna because I'm half Italian and that's how we would say it. La donna Jackson writes in to say, I stumbled onto your channel a few months ago. I've loved everything I've seen so far. I have also shared a few of them with friends, associates, and my teenage boys. Thank you so much for sharing your personal insights as personal nuggets from other successful people. I truly appreciate it. I really appreciate that and I would encourage everybody, if you see content, not just mine, but you see content resources, ideas that could help somebody else out, share it. Tell them. Hopefully give them some inspiration. As long as the intent is good, right? It's not, "Oh, you know, this person is so fat, so I'm going to send them this video about how fat people suck." You know, like, you don't want to shame them. You want to try to build them up. You want to be the person who believes in them more than they believe in themselves. You want to be the person that you look at your friend and they're down here and you see them playing up here and you wanna try to bridge that gap with your own messages, with your own encouragement, with your own ideas and inspiration. But sometimes hearing it from Will Smith or hearing it from Martha Stewart or hearing it from Oprah or hearing it from Denzel Washington, hearing it from some of these other people, and you hear the messages being repeated over and over and over again, and every time it gets repeated, a little bit more seeps in, a little bit more seeps in. It's hard, it's hard, this is why environment is so important, it's hard to be around all these great ideas and great people doing great things, listening to their advice, it's hard to be around that and not have some of it seep into you and not start to change your mindset and your beliefs and some of your habits around it. And so I encourage you, if you're being impacted by something, then share it. Share it with friends, share it with your sons, share it with your family. My content or other people's content because You want to be able to be that person that can have an impact in others' lives, just like that content had an impact on yours. Next up is Peter. I love that you answer all these questions. Will this be done after the book is finished? My main question: what type of business should you start as a generalist? As a generalist, I don't like something so much, but it is bits of everything as well. Thank you, Peter. I don't know how I'm going to evolve the book videos. I really like this kind of format. As we get into the marketing, I feel like I'll still be doing a topical kind of update, how I'm doing with the marketing, and then answering questions. But it's good to know you like the format, and that's great feedback, so I'll probably keep with it. This was a test, right? What do you have to do as entrepreneurs? Test. Sometimes it works out, sometimes it doesn't. I've started tons of different series that fizzled out on the channel. This was, you know what, what if I did a series showcasing the behind the scenes of my book for people to ask me questions and also follow along in the journey and if you're wanting to write a book or you want to know what goes into writing the book, you would have a better sense, right? I thought it'd be a cool thing to try. We've tried it, it's worked, and I've kept doing it. So you have an idea, go out and try it. As far as being a generalist, I'm a big believer in combining your talents. So I'd be looking at what are the 2 or 3 things that you can do that you really love that as standalone you, you might be be okay compared to other people, you might still be able to compete compared to other people, but by combining those three things together, you're unique, you're different. Nobody else can do what you do. And so the example I used before in previous videos was a buddy of mine who's a financial advisor who loves hockey, two seemingly different businesses, brought them together to be the financial advisor for hockey players. And when he's talking to NHL professional hockey players, he loves hockey just as much as they do. He has an edge over all the other financial advisors because he actually deeply loves hockey, not just financial advising. He loves both, and that made him unique in his marketplace. So what are the 2 or 3 things that you love doing that you can be unique at that when you're going up against somebody else, say, they can't compete? That's how you're gonna stand out. That's how you're gonna charge a premium. That's how you're gonna make more money. That's how you're gonna make an impact. Next, B.F. Williams Jr. "Within Believe Nation, you do a great job both showing and explaining why it's so important to model success. Since we look to you as one of our individuals that we model success after, when is a good time to hire a team for a channel?" So I'm a big believer in not spending money until I'm making money. I hate, I hate the idea of spending money until something is coming in. And so if I'm at the very start, I would be hustling and doing everything, and I was. When I started my YouTube channel, I already had a successful business. I had sold my first business, I had started a second business, It was successful and I— it was a curiosity/passion project for me. And I could have gone out and hired a team and bought the lights and bought the gear and everything, but that project could have been over in a day. I could have gone on camera and said, "This sucks," and stopped, and I would have been out thousands of dollars in gear and time because it was not the right path for me. So I'm a big believer in not spending money until you find a way to make money. Invest your heart, your energy, your hustle at the start, but not your dollars. So when should you hire somebody? You hire somebody when you're starting to make some money from what you're doing. It doesn't have to be a lot, right? But you hire somebody when you have some money coming in and bringing on this person, usually part-time at the start, recommend going part-time before going full, hiring that person for an hour a week, 3 hours a week, 5 hours a week, 10 hours a week, whatever it is, frees up so much of your time that you can go off and do more of the things that you're great at. 'Cause at the start you're doing everything, right? If you're starting a YouTube channel, you're behind the camera, you're in front of the camera, you're doing all the editing, you're then doing all the SEO, the titling, and everything. You're doing everything. And I, that was me, I get it. 3,500 videos ago, that was me. For me, the first person I hired that saved a lot of my time was the editing. I'm not a good editor, I didn't want to be a good editor, and that let me move from one video a week to one video a day. And now as I've built up my team, I'm able to go to three videos a day. You know, the first person I hired ever in my business for was for 1 hour a day, and that hour freed up more than an hour of my time because he was better at what he did than I was, and that let me do bigger things. So think about your business. What are you— what do you have the capability to be one of the best in the world at? And maybe you're only spending 10% of your time on that right now. And so how can I get rid of that other 90% over time to have a meaningful impact so I can spend more of my time doing the things that I I wanna be really great at. As soon as you're making money, start thinking about how can I use some of that to invest back into the growth of my channel. All right, next up is Anna Young. Thank you, Evan, for spending your time with us. I can't be grateful enough to support you. I'll try to leave more comments on your videos. It's great to see they're meaningful for you. I'm so happy that you're not a banker. I wanted to be a banker. That was what I said I would be in my high school yearbook, so yes, I'm glad too that I'm not a banker. I do think my English has improved since I've watched you on a daily basis and other videos from English natives every day. Can't wait to read your book, Anna. Thank you for the support on the book, thank you for the support on the videos and leaving comments. And yeah, in terms of leaving comments, I would strongly encourage you to leave comments on all the videos where you feel like it's gonna make an impact. Whenever I watch a video on a channel where it's a small number of subscribers and like 1 or 2 comments or no comments, I always try to leave a comment if I enjoyed it, just to give a little bit of hope and encouragement, 'cause I remember being that person. Where one comment would keep me going for a week. Like, "I got a comment, it's amazing!" Now on larger channels, I only leave a comment where I feel like the person will see it and it'll be reacted to. And I've stopped leaving comments on a lot of larger channels because they don't react. There is no response. Which is partly why I want to make sure there's always a response on my channel as well. But especially for the little guys, if you find a video that you watch and you really like, You know, it's great that you're sharing it, impacting other people's lives, but let that person know. Let that person know what you like from it. Let that person know that you're gonna share with your friends. Let that person know the impact that it had on you, even if you've never left a comment before, because I can tell you it's so meaningful to the creator to see those comments come in, to know that the work you're putting in just speaking into a camera is touching people around the world. It's such a high, and you could be that high for somebody else if you just took the 30 seconds to leave a quick comment for them. Next up is Tiffany Ray. Thank you for the inspiration, Evan. I've been watching your videos for a while now. This is my first comment after watching this because you're so right about how important comments are to let people know the work is meaningful. Best of luck with the new book. I'll definitely be getting a copy. Kind of similar to the last question, really appreciate it, Tiffany. Thank you for all the comments. Thank you for the support on the book and keep it up. I really appreciate it. Countrygal2007, thank you for answering my question, Evan. Follow-up, if you don't mind, please. What is the best way to self-publish if someone chooses to go down this avenue? What is the best way to find a talent agent? Thank you again so much for your videos. I look forward to every single one. Not sure how I found you, but oh so glad that I did. Really appreciate those warm words. In terms of self-publishing, I'm not the expert on it because I haven't gone down that road. What I do whenever I don't know the answer though is I my model success. I would be looking at who are the top self-published authors right now and how did they get there? What software are they using? What marketing are they using? Are they using bookstores or not? Is it all online? Are they doing ebooks? Are they doing videos at all? How are they using alliances to, to get the book more well-known? Are they doing readings? Are they doing book tours? Are they, you know, doing guest appearances? Or is all of that useless for them, right? It'd be trying to model success, break down any successful self-published author and look at the ingredients that make them that way. And quite often the, the answers come in the interviews. Sometimes they share behind the scenes on their own website or their own blog or their own YouTube channel, but usually comes out of interviews with other people. So any of the authors that have had a lot of success, I'd be looking at that person's name, space, interview, and just learning as much as I could from them. Because again, if you don't know what you're doing, model success. Success leaves clues, and you can dramatically shortcut your way to getting the goal that you want. In terms of finding a talent agent, I think you could be proactive about it. I think you could go, you know, do a Google search and try to find some and try to introduce yourself to them. My business model is maybe unique and different, but I'm not a big outwards selling kind of guy. I let things come to me. The business model that works the best for me is I hustle like crazy at building insanely valuable stuff that people care about. I make a lot of noise in my industry. I make stuff that people want to share and enjoy and love, and then opportunities come and find me. Because I'm making so much value and noise in my industry, people who are paying attention to that industry come and find me, where if you spend so much of your time just out selling and just trying to find a talent agent without actually doing any of the work of creating a platform and creating the community, then when you finally get in front of them, one, it's not great because you're going to them, so they're in the position of power, and two, you don't have anything of substance to bring with you 'cause you spent all your time selling and trying to find these guys instead of actually building up your community and your platform. I found my talent agent through a mutual connection. A guy asked me to do an interview with him. He was based here in Toronto. He asked me to do an interview for his YouTube show, and we got to talking, and he was with an agency, and he introduced me to his agent, right? Ryan Holiday wrote to me to want to do something together because he has some plans coming up. So I said, hey, let's go do— let's meet up in New York and do something. Back to the topic at the top of this video. Right, that one meeting led to a meeting with Chris, and now he's introduced me to these other people, and Chris has introduced me to these other people too. You know, I could have spent my whole month just trying to get ahold of Ryan and reach him and tweet him and sell him and try to break down his door and go meet him at a conference or whatever it is, but instead, I focused my time on creating content that lots of people enjoy and lots of Ryan-types pay attention to. And then reach out to me and wanna do something together. And so that's the model that's worked insanely well for me. If you do it like that, a talent agent will either come and find you directly, right now they're scooping up YouTube stars, or through the connections that you will make through your amazing content, you will be able to find one. I know it's like, it sounds like BS advice. I can see like the fluffiness, how it can be perceived, but it's true. The answer is do the work. The answer is create great stuff. The answer is build a community. The answer is kick up a lot of noise. And that's come from hustling and pouring your heart out every single day. And it's hard to do that and trust that something amazing is gonna happen in the future. But it will if you love what you're doing and you're pouring in the energy every day. Konmari writes in, "I love you, Evan, and I love falling in love with new people every day." That's part of the joy for me too on this channel. I discovered a whole bunch of people that I've never heard of before when I'm doing the Nespresso and the Top 10 series. When I first started it, the Top 10, we did one a week, because I thought, 52 people a year, that's crazy. That's going to be a hard— like, are there 52 people a year that I'd want to profile? And then as you guys started leaving requests, you realize, oh, there are. There's more people we could do. OK, so we did it twice a week. And I thought that would be crazy, 100 people a week, 104 people a week, that would be Just crazy. And more and more requests started to come in, and we now have over 2,000 requests from you guys of people that you want profiled. And so we're doing 5 a week now, and the plan is to keep it at 5 a week. And so people that I've never heard of that have amazing points of view that I'm learning new things from on a regular basis, I love it too. And that's thanks to you guys and all your suggestions. So I'm appreciative for all your feedback and requests, and keep them coming. George is writing in, will you do an audiobook version of your book? Yes, that was one of the episodes, I forget how many episodes back, we got approved to do an audiobook version and a video deluxe ebook version with videos in it, and I'll keep you guys posted. I don't know the details. I mentioned before I'm gonna be fighting for me to be the one who reads it. I don't think anybody can read it like me. I think authors who don't read it themselves are mailing it in and should be reading it themselves unless they have a super solid legit reason not to. I think listeners, they would much rather listen to the author saying it in their own words somebody else doing it. But yes, it's coming out. It's part of the plan. I'm gonna read it, or I'm gonna fight like crazy to make sure that I read it. Thank you for the question. And it's great to see all the interest in the audiobook too. At the start, it wasn't even on my radar, but it's great to see how many people want the audiobook version too. So thank you for that. Richard is asking, very inspiring videos on entrepreneurship. I have a small business. My problem right now is how to maintain, motivate, hire the right people, and fire employees the right way. Any video or guide you recommend? Thanks, Richard. I feel your pain. I think as you grow a business, your team becomes the biggest limiting factor and your biggest success factor. As you grow, you recognize that the work that you do decreases in proportion to the work that your team does, and the value that you provide is small compared to what your team provides. And so your job is to build the right team and keep them on the same boat. And keep them going in the right direction. I believe the hiring process is broken. I think people who hire based off of interviews and resumes and cover letters don't know what they're doing. I think if you're hiring a programmer to help make you an amazing website or code your next software and you're hiring based off of an interview or how well they can write a resume, I think it's BS. I wanna see that people can do the work. And I have a team of misfits, I have a team of people who a lot of other companies wouldn't hire, but they work well for me and they're workers. And so it works out really well. I made a video, I made a number of videos on this topic. If you look up hiring or hiring process of how I do it, which I think would be really helpful and beneficial. And if you have a follow-up question after watching that, let me know. 'Cause I think it's so important. I think most entrepreneurs get it wrong. I think we've never been taught how to hire properly. I think most companies, period, get it wrong. And I'm very passionate about it, so. As you can tell. Last question comes from Christina, who wrote in to say, Evan, you said that your roots are Italian, right? Italy is facing an economic crisis, as a lot of countries are too. Do you think of making Italian spoken version of your channel with specific subjects to help people and enterprises the way you do here? What about one for Latin America? You're awesome. Thank you for that, Christina. For me, it's just a matter of resources. I don't speak Italian well enough to make these kind of videos. English is my native language. I know a little bit of Italian. I can get by in French if I have to, but I'm comfortable in English. There are options for people on every video. We leave in the description the ability to caption. So if you want to caption a video in English or in other languages, you can do that. And that really greatly benefits the people in other countries who are trying to watch it. And we've already had videos translated into dozens of different languages. And so I really appreciate that. English is my language. That's what I create in. It's, it's a global language, I guess, probably the most global language. And I'm flattered to get views and comments and people watching from around the world. But yeah, I mean, short question, short answer is just a matter of resources. And if with extra resources, multilingual would not be my first option of where to spend those resources. It's definitely on the radar list, but it wouldn't be the first place that I invested in because I think there's still just— I only have 300,000 subscribers, right? Like, that might be an okay channel, but that's nothing in the grand scheme of things. How many people are on YouTube? How many people are watching videos? How many lives could be impacted still in the English language? There's just It's just an insane number of people that I could reach without having to worry about, did the translation go through okay? How are we going to respond to everybody's comments now in different languages? How do we keep the good vibe of Believe Nation going? It's all possible, it's all doable. It needs a team. Just where I would put money and resource allocation to building up my channel would not be into going multilingual yet. It's on the path, but further down. But I appreciate the love, I appreciate the suggestions. And, uh, thank you guys. A long video today. I tried— I only answered like a third of the comments, or a quarter of the comments, I think, that came in on that video. But I appreciate them all. I'd love to know your thoughts on the topic at the start of the video, if you still remember, about making connections. Let me know how you're doing it. Let me know if you have any questions for me about it. If you have thoughts or questions about the book writing process, or my book as well, you can let me know. Leave in the comments below, and I'll answer you next week. My voice is fading very quickly, so we're gonna end the video now. Thank you guys so much for watching. Really appreciate your love and support through all this. Continue to believe, and I'll see you soon.