Is AdSense a VIABLE business model? - #AskEvan

Is AdSense a viable business model? I'm gonna answer that question in today's episode of Ask Evan. So I recently got asked a question from one of my loyal YouTube followers, love you guys, Coletta, who wrote in to say, "Question: Do you suggest having AdSense connected to your blog if I'm selling a product and why?" So this is a fantastic question. I'm gonna share with you my 3 tips to consider before you set up AdSense on your blog. Number 1 is you get paid for clicks and it depends on your niche. So you have to remember that for most AdSense on blogs, you get paid for when somebody clicks on your advertisement. There is some advertising where you get paid just on the number of views, but for the most part, you'll get paid when somebody clicks. And so it highly depends on the market that you're in. So for example, if you're selling recipes or if you're in the cooking industry, the clicks aren't very high. So you could be getting a lot of people clicking on your ads, but you won't be making a lot of money because there's not a lot of advertisers there. But if you're in another industry like insurance or selling leads for people, then the clicks are a lot higher and you can make a lot more money. So understand it's all about how many clicks you can get on those ads and what niche you're in and if it's gonna be profitable for you or not. Number 2 is it's best for high traffic and new visitors. So the advertising model works really well when you have a lot of people coming to your website and they're all new visitors because they don't know where the ads are and they're more likely to click on it. If you have a lot of repeat visitors coming, they know where the ads are, they have what's called banner blindness and they're not gonna click through on your advertisement. So you have to look at your traffic. Are they repeat visitors, people who are coming back over and over again? Or are they a lot of new people coming for the very first time? And you have to figure out how to ramp up your content to get hundreds of thousands and millions of people coming to your website to make it worthwhile from an AdSense point of view. And number 3, products are best for repeat blog traffic. So if you have a lot of people coming back to your website over and over and over and over and over again, you're developing a relationship with them. And so the downside is they're probably not gonna click on your advertisement 'cause they know where they are. But they know you, they like you, they trust you, they're coming back repeatedly, and they're much more likely to then buy your product, subscribe to your newsletter, do something that they feel is personal to you because they've invested in yourself. So if you are dealing with a lot of people who have never visited your site before and they're always new people, you want to go the advertising route. If you're dealing with a smaller base and it's a lot of repeat visitors, then you want to go the product route. So thank you for the question, Coletta. I hope that helped you. And for everybody watching, I'd love to know if you are running with an AdSense model, advertising model, or if you're running with a product-based model. Leave it in the comments below. And of course, if you have a question for me that you want me to answer in the next Ask Evan segment, leave it below and I'll see what I can do. Thank you so much for watching. Continue to believe, and I'll see you soon.