Is OFFLINE or ONLINE media better? - Evan and @sheluvspr #AWeberChat - Lunch & Earn

Helper Desk, do you prefer media attention from offline channels such as newspapers and magazines or from online such as blogs and relevant sites to your industry?

Sure, so my personal preference just from me doing public relations for the past 10 years or so is for the more traditional. So those online newspapers and magazines and things like that, but for me that's just a personal preference because I've grown up in this and like back in the day for us to see something in print, that was like a big deal. Like, ooh, they actually thought it was that good of a story that it's actually printed. They spent the money for it and things like that. As things slowly, or actually quickly progress to more media outlets moving online, of course you still wanna go after those as well. My allegiance is still to kind of those traditional media outlets. But what I'm getting at is that at the end of the day, it really doesn't matter though what your personal preference is. It's about where your audience is. So here at AWeber, whether you're, you know, starting a new company or, or an established company, wherever your target audience is, that's where you're going to go. I don't care if it's a blog. I don't care if it's podcast. I don't care if it's the more traditional media. You figure out where your target audience is, what programs they listen to, what things they watch, and you go there. That's what you go after.

I love it. I couldn't agree more. I love it. I think to add to it, what I would say, you nailed it. That was my answer.

Oh, my bad.

You get to go first. It's always harder going second. No, but I love it. This is great. Like, absolutely, you gotta know where your audience is and target. Just like people figuring out, hey, what social media platform should I go on? You know, well, where's your audience? That's where you wanna be.

Exactly.

The thing that I would add maybe to traditional versus non-traditional is I think it could also depend on what your goal is. If your goal is just to get recognition and to get credibility, I think the old school stuff still has a little more weight. To be able to say you were in the New York Times or Wall Street Journal adds a lot more credibility for most people than to say you were featured on PewDiePie's YouTube channel, kind of thing. Especially if you're dealing with a business world that you're selling to. But if you want impact, I would probably say it's easier to get the reach by going online, because it's easier to get to a big YouTuber than it is to get to the editor of a big traditional magazine or newspaper. So I would also, in addition to Ange's point about understanding where your target audience is, I would try to think about what's the goal. Is the goal just to get kind of recognition credibility? Is it a credibility statement for you? Or are you trying to just drive more people to your website and get impact? 'Cause I think that goal might impact which way you go. But do both. Embrace the genius of the end. Don't do one or the other, you could do both.

Yeah, actually that was something that I was hoping would come out in the conversation as well. Like media relations and media coverage, media outreach is just one piece of the puzzle. All these things have to work together and you have to be strategic about it, but it's not gonna be one single thing blows you up, or, you know, that gets you mass attention. All these things have to work together well.

Yeah.