Les Brown tells sales trainers that closing techniques mean nothing without self-belief. His program, Focus on the Seller, uses daily affirmations to convince yourself you can achieve your goals. He says when you sell yourself on your own capability, your performance improves.
I do a lot of training for many corporations, and I conduct sales seminars, and I've heard all kind of guys doing techniques and training people techniques of how to close sales and how to work with them and begin to control the sale and how to ask for the close. Let me share something with you. You can learn all the techniques in the world. If you don't believe in yourself, it won't happen for you. I learned all of it, so that's why I do training called Focus on the Seller. You've got to focus on you. And as you convince you, as you sell yourself every day, every day, every day, you will begin to see a difference in the things that you're doing. Selling yourself on your ability to perform a job, to achieve a certain objective. Telling yourself every day, here I go again, and I got what it takes. This is my day, and nothing out here is going to stop me.
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