Susan Carlucci, an entrepreneur with 25 years of experience, says the key to business success is making every customer interaction end with wow. She describes listening to what a shopper needs, then pausing to think of one small extra service that exceeds expectations. That deliberate step beyond what they asked for delights them and keeps your business alive through slow periods.
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Hi, I'm Susan Carlucci and this is your One Minute Monday. My message today is to just really try to focus on making your customers say wow. It's a very simple premise, but I have found over the years, I've been an entrepreneur for more than 25 years, and I consistently think of that when times are difficult or they're flowing, to make them say wow. So my example would be if they, like I had a clothing store in Yorkville in the Toronto area, and when customers would come in, I would kind of listen to what they're interested in, but then And whatever it was in terms of the service that I was giving them, I would pause a minute and I would try to think of something that was just a little bit above the expectation of what they asked me and try to deliver something that was just spectacularly beyond that and prompting them to say wow. It's a very simple, simple idea, but I think it kind of engages people in passion and they realize that you're very interested in them and you're going to deliver just a little bit more than what they're asking for. So it's a very simple idea, but that's my message today about trying to make your customers consistently say wow. When they have an interaction with you and your business. And that's it! Have a great Monday!
