Tristan Walker explains how to find startup ideas by looking at the apps and products you use daily, especially ones solving problems only you have. L.L. Bean created waterproof hunting shoes to fix his own wet feet. Start with what you're passionate about and where you have a unique perspective.
Good morning, Believe Nation. Today's message is think about the things that make your life better. Over to you, Tristan Walker. I wake up every morning, espresso keep me going.
And one thing that I tell a lot of folks who come to me and ask me these questions, right, like how do I know which company I want to work for? Or how do I know what startup to create, I just tell them like look at their phones, right? And you'd be amazed by even on that like first page of your phone, the types of things that you use that other people do not and you start to get a very clear picture about like what you're most passionate about and what you have a view on that other people do not, right? And the reason why that's so important is because number one, it allows you to identify things before anybody else does, which allows you to be introduced to those companies at times when no one else is trying to compete for those same roles, right? And I've been very, very lucky to be able to find those things as a result of that. So, you know, think about things you already use and the things that actually make your life better.
One of the best ways to design a product to build a company is around your own needs. Figure out what you need, what is missing in your life, and then go create that product. One of my favorite famous entrepreneurs who did that is L.L. Bean, who has the hunting and outdoor equipment shoe store and product store. And his first product was a pair of hunting shoes because he was a hunter and he was out hunting and his feet always got wet. And he was frustrated that no shoe really helped solve that problem because he was tired of coming back from hunting trips with soaked feet. So his first product was to create a hunting shoe that didn't get wet, and he sold it to other hunters and ended up building an empire. I do this selfishly in my business all the time. I look at the YouTube channel. I made the Entpresso series for me because I wanted something in the morning to energize myself, to make me think bigger, want to do more than what I'm doing right now, to stretch my comfort zone a little bit. I created the Top 10 series again for me because I wanted to learn more about these famous entrepreneurs. It's something that I've loved doing as long as I've been an entrepreneur, studying success, trying to model success, trying to take those strategies for working for other people and put it to use in my business. There was no great resource that I could find that put all these rules together in a simple, easy-to-digest video format, because I love visuals. And because I was so frustrated, I made it. I was frustrated with music, right? I wanted to have music that I could listen to on a daily basis while I'm at the office that would help me with my productivity, my creativity, and there wasn't a great mix that was put out there for entrepreneurs. And so I made one. These are all selfish projects that I made for myself out of my own personal need that I've then created something that I share with you guys. And because I need it, chances are there's a lot of people like me who also need it too. Jason, who's behind the camera, came in today talking about a project where he wanted to make a video for Sam Smith. He wanted to make a video, an unofficial music video for a Sam Smith song that he loved. He watched the— he listened to the song, there was no official music video, so he wants to go and create one. And now he's trying to go out and recruit helpers. If you're interested in helping out, Leave in the comments below that you want to be part of Jason's Sam Smith video. But that's how it starts, right? Like, you see a need, you want this thing to be created, it's not out there in the world, so you are going to will it into existence. That's what being an entrepreneur is all about. And so if you're trying to find that next opportunity for you, look at what's missing in your life, look at what you wish existed already, and then go out and create it. Believe. So my question of the day today is, I want to know what product or service you've created or have an idea to create around the need that you have? Leave it in the comments below. I'm going to join in the discussion. Thank you so much for watching. Have an amazing day. Continue to believe, and I'll see you again tomorrow morning for another shot of espresso. I wake up every morning, espresso keep me going.
