MAKE Your Site Work | 11-Minute Success Guide

Hi, I'm Evan Carmichael, and I believe that hungry entrepreneurs deserve help. So today I'm doing one of my Fiverr gigs where I review your website for $5 and give you some feedback and advice on how to make it better. Now today it's a repeat client. It's a website that I looked at before, and the owner wrote in to say they've updated it and wanted some new feedback on the site. So let's go check it out. The website is theblessedseed.com, so let's load it up and see what kind of advice we can give. So the first thing I notice again here, I think I brought it up before, is I don't know what this company does. And this is so important. When somebody comes to your website, they have to quickly understand what it is that your product is all about and how it benefits them. Otherwise they're gonna bounce. They're gonna leave your website in 3 seconds flat, click back, and never come back. So you've gotta quickly explain what it is that you do and what the benefit is to the people visiting your site. So let's look at this website again. At the top, I would put here some kind of tagline. So the Blessed Seed means absolutely nothing to me. You've got to put something here that shows what it is that you do. Okay, let's scroll down to look at our taglines. Welcome to the healing power of the black seed oil, 100% virgin quality, cold-pressed from highest quality seeds, no added ingredients. So again, you're not telling me anything about what you do. I don't understand the benefit to me. So you're selling seeds, you're selling seed oil. Great. How does that help me? People will not read this far. They're going to bounce on your website and you won't land deals. You got to switch around this site if you want to keep this business going and attract new people who will take out their credit card and buy your product. But they have to understand what it is that it does and how it helps them. Let's keep reading. Let's go down. You got a picture here, so let's click on that, see what happens. So this is an error, right? It's trying to go to a different website, starsunflowerstudio.net. It's not working. So you want to make sure everything on your website is working, especially from the home page, right? That will look bad on your company if it's not working. Let's scroll down. So it looks like you have 3 types of oil. Mild black seed oil. This is the oil most companies sell. It's a milder oil with less content of volatile oil, so it's less pungent. This makes it— this makes for a tastier oil and those who do not like the pungency. Again, I still have no idea what this oil does. So it's great that it's less pungent, but how is it going to help me? Already I've gone further than most people will go into your website, and when you're talking about your products, you have to explain the benefits to the people who are reading it. Let's look at the next one. Black seed oil. This is the oil that we normally sell. It's an oil with a higher content of volatile oil. Research has revealed that most of the potent and fruitful activities resides in its volatile oil. This makes a more pungent oil. So again, I still have no idea what this oil does, right? You're just talking about it, but there's no benefits to the reader who's, who's reading it. Let's look at the last one. This is an oil with the highest content of volatile oil, potentially 3 to 4 times more powerful. This oil is particularly useful for respiratory problems. Asthma, colds, and flu. This makes for an even more pungent oil. So finally here we have a little bit, we've got a little tiny bit where you say that it helps you with asthma, cold, and flu. So if I'm suffering from that, I might be interested in your product, but you only touch on it. It's still not really hitting me with a ton of benefits, but finally, for the first time at least in this description, you're explaining it. So you got to apply that but amp it up even more for all your products so people quickly understand how it helps them and which one they should pick. Let's keep scrolling down to talk about the Bible, the West, immune system. So one of the things that's going to come up here is people are going to say, yeah, right, this isn't going to help colds. How many, how many different solutions have come on the market that says they're going to help cure everything, but it doesn't? So looking at your comment here on the immune system, black seed oil can be used as a healing remedy for almost every illness. That's going to raise so many red flags with people. You have got to back that up. You've got to find research, proof, statistics, studies that show that in every case that you're trying to say black seed oil is going to work, that it does. You need to back that up. You can't just leave that as one paragraph and say it's going to help everything. People are not going to believe you. People have a pretty good BS meter, and this is going to fail the test right now. Let's keep reading. Money-back guarantee. This is great. Full 40 days money-back guarantee. This is perfect. Love to see that. I'd make that even bigger, have some kind of a symbol or something here so that people can quickly see that, because that's going to get lost in the shuffle here. Household remedy, practitioner's remedy, FDA patent. Okay, this page is okay to read. I try to break it up with some pictures that describe each of these different sections to make it just a little bit easier. You have testimonials up here on the right though. This is great. The challenge here though is going to get lost. This is chunked up text and hard to read, and you've got so many pictures that my eye is going to gravitate to the flower, The product, the pills here, and then the product again. So I'd recommend if you can, try to get pictures of each of these people and showcase them. At least of the, you know, maybe this doctor is well known, put his picture up on there. Other people here, you know, Beverly may not want to have their picture associated with it, but if you can, I try to put people's pictures on it so it'll get people's eye to go to the page. But that's a good step. Let's see what else is next. Let's look at the About Us. So in the About Us, I'm expecting to learn a little bit about your company. So, "Welcome to The Blessed Seeds, specialist producers of the highest quality black seed products, blah blah blah." So, I don't know who you are. Right? People like to buy from people. So it's important for this website and for every business owner to have a page on your site, especially if it's called About Us, that talks about you. Right? Show your picture. Show why you started this business. Why did you get into The Blessed Seed Company? Did you have an illness that this thing really helped you with? What's your personal story? Why are you passionate about it? If you can let that passion come through in text or in video or with your pictures, then it's gonna make people believe. Passion is like a fever. If you believe in it strongly, other people are gonna catch it. So you've gotta explain your story and put it up on the site. That should be one of your best marketing methods, is passionately telling your story and why you started this business. Let's keep reading. So money-back guarantee, that's great. Our oil is checked by medical herbalist Dr. Antoine Pouget. So who is this guy? Who is Antoine Pouget? I want to know. You should have his picture up here, you should have his bio. If he's well respected, he has papers written, you should have all that information up here to again add credibility, because what this website is missing is a lot of credibility. You say it's going to heal everything in the world. Right? That's a huge bold statement that nobody's gonna believe. So you've gotta show you have some credible people behind you who are with your business, and that's gonna be all here on the About Us page. So you gotta fix up this page for sure. Next, research. This is something people are gonna be interested in if they bother spending some time on the site. They're gonna wanna know what's the research. So discovered in Germany, little known, used to cure for a famous show horse and politician with asthma. So who's the show horse? Who's this politician who had asthma? You have to give details. If you just summarize, people aren't going to believe it. You have to link to articles that are credible that say this famous politician and this show horse used black seed oil and they got cured. That's what people want to see. I'd even try to have a picture of them, you know, something that can quickly draw the attention. And you have to be able to have that information, otherwise people will not believe the information you're putting up here on the site. Let's keep reading. The interest that was created from these cures was pioneered from an Egyptian company to help the doctor and his daughter cure their horse. Help the doctor and his daughter cure their horse. So who is the doctor? We haven't talked about a doctor here yet, so it's confusing. People are gonna read that first paragraph a little bit of the second, and they're gone. If they are confused, it's not gonna make sense to them, they're not gonna waste their time. You're going up against huge competition, right? Medical supplements is a humongous industry, can be highly profitable, you can make a ton of money on it, but you gotta do it right. You have to tell the story in a way that makes sense for people. Who is this doctor? You reference a doctor and a horse and a famous politician without giving details. On this page, I wanna see I want to see logos of media outlets that I recognize. I want to see logos of universities that have done studies. I want to see links off to reputable pages that talk about this. None of that is existing here. The only picture is of your product here in the middle. So again, I'm gonna say this is BS. I don't believe it. I'm not gonna come back. The bigger your claim is, the more you promise— and this is a huge claim, right? We can help solve every illness in the world. The bigger your claim is, the more you need proof to back it up. Credible testimonials and recognized proof that show that it works. Otherwise, people are going to back out and they're not going to come back. Let's check out one more page. Let's look at the blog page and see what's happening here. So we've got our blog. So today, let's check the date here. Today is July 23rd as I'm doing this post. The last blog post was on June 3rd, May 26th, May 15th. So you need to post more. If you wanna have a blog, I mean, it's great that it's not, you know, 2012 here, the date, but you need to post more. This is not enough to drive some traffic. Let's check out the post and see what it's all about. Black seed oil and health. So here we're talking a little bit about how it helps, right? This is more benefit statement, which is great. Allergies, flu, and fever. Boils, cough and asthma, diarrhea, this is all great stuff. I try to put in, again, some pictures to make it easier to read with each blog post, try to lead off with a picture to make that a little bit easier. And you have enough content. You wanna get at least 500 words of content with each blog post that's coming out. I don't know if you're quite there yet, but you have a decent amount of content. It's not just like a 100-word mini post. So that's a good start. I definitely look at trying to do that more and then using your blog as a way to be able to drive SEO traffic and people to the site. So hopefully that helped. A lot of bad news in there, but you can fix it. And if you really believe in this product and you know it works, then do those things because you'll bring more people to your website and they'll be more likely to sign on the dotted line, put their Visa card in, and pay you for your product. For those of you watching, if you liked the video, please give it a thumbs up below. It makes me want to do more videos for you. And if you have a comment about this video or a question for your own business, I'd love to hear from you. I really enjoy seeing the comments come in. It's one of the best parts of my day. It really is. So please leave a comment below. Thank you so much, and I'll see you on the next episode.