Marketing Strategies - Demo yourself!

Evan Carmichael argues that live demos are the fastest way to stand out and sell. He cites Richard Davis, who shot himself wearing his bulletproof vest to prove it worked and convinced police departments to buy. Eighty percent of companies fail by following the crowd instead.
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Demo yourself. Whatever product or service you're trying to sell, if you want people to believe in what you're doing, a great way to show them is through a demo. As an entrepreneur, you should be doing something different. You should. If you're doing the same thing as everybody else, you're not going to have outstanding success. You're going to fail like most entrepreneurs. 80% of companies fail. That's going to be you if you do what everybody else does. So you have to do something different. The challenge with different things is it's harder for people to understand. And a great way to reduce that fear is to demo. Show them the results. Show them the benefits of working with your company. Because you could have the greatest vision, the greatest mission, the greatest intentions and purpose in the world, but if people don't buy from you, if they're not spending money with you, you're not going to be able to build a successful company, and you're gonna see other people with inferior ideas make huge dollars because they did a better job of explaining and demoing and showing people what they're all about. So while it may make sense to you that this is a great idea, you have to quickly articulate it and ideally demo it to your target customers so they can understand it, buy it, tell their friends, and spread the word for you. One of my favorite examples of the demo is a guy named Richard Davis who started— he had the first all-Kevlar bulletproof vest. So he created this all-Kevlar bulletproof vest, and he wanted people to buy it. And he went to police stations and anybody who needed bulletproof vests, and at first he didn't have success saying, "Hey, I have this bulletproof vest, you guys should buy it." Because it was new in the industry and people didn't believe that it worked. And nobody wanted to test it on themselves, like, who would want to be shot as a demo? So what he did, and it's crazy, but it showed how well his product worked. He went to police stations, strapped on the vest, took a gun, pointed it towards himself, and shot himself. And you watch it and you're worried for him and You think, "Okay, I hope this thing works," but this guy is standing behind his product and it did work, and that's how people bought it. You go to police station, you do this demo, you shoot yourself, you see that this bullet did not go through, and it's a convincing demo and people will want to buy it. So you need to find a way to show the results of your product or service. The better you can demo it, the easier it's going to be for somebody to understand. So it's not just words you're saying, but they get the feeling and they get the results. It's easy for them to say yes, it's easy for them to buy more and more from you, it's easy for them to spread the word and tell their friends, and it becomes easier for you to build a successful company and get the results you're looking for. So search deep and find the best way to be able to demo your product to your prospects. Believe. For those of you watching, you like the video, please give it a thumbs up below. And I want to hear from you. Please leave a comment. Let me know what you think. Let me know if you liked it or not. The comments always make my morning every day when I'm eating my lentils for breakfast. So thank you. And if you have a question, leave it in the comment section below and I'll do a video response. Thank you guys. I'll see you soon.
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