Meeting Zig Ziglar's Legacy: Cowboys, Club Talks, and Career Wisdom!

Evan Carmichael visits the Ziglar family in Dallas with Tom Ziglar, who shares stories about his father Zig Ziglar's early life and Mary Kay's role in his development. Along the way, Evan learns two career frameworks: separate what you're good at from your unique ability by tracking energy, and turn recurring to-do items into job descriptions for people you need to hire.
Chapters
What up?
Today is the day we go to Dallas.
We're going to Dallas. We're gonna hang out with the Ziegler family. Looking at some content ideas there. We're gonna be going to the Dallas Cowboys game. Sitting on the 50-yard line. Going on the field. Throwing the ball. And we're taking you on an adventure with us. We're in San Antonio right now and we're about to drive 4 hours to get there. Let's go!
Will you be wearing a cowboy hat in the cowboy field?
I will if you do.
You want to give an update?
Update?
Where are we at?
We are, uh, in a place called Scarborough, which we have a Scarborough in Toronto, so we pulled over here. And we're about an hour outside of our destination of Dallas. And so I'm gonna text Tom to see— we are way early. We said we're gonna meet at 4, we're gonna get in about 1:40. So we're gonna text him to see if he wants to meet early. Otherwise, we will entertain ourselves and see where the day takes us.
I'm going to recommend you do a full day event. And Dad's like, great, let's do it. And then he walks out and he's like, I've never done a full day event before. And so he wrote down an outline of what he would do in a full day, and that became the outline that became the book Biscuits, Fleas, and Pumpanoos.
Oh wow.
Which became the book, see at the top, right?
Okay.
And so now he's trying to find a publisher, and he runs into Mary Kay again, and she says, how's the book going? I know you're trying to get it published. And he says, I'm I have to self-publish because nobody will take it. And she said, don't worry, I'll buy the first 5,000 copies.
Wow.
And so anytime, like, I still do this, if I ever see, uh, at one of our events or an event in the industry and I see a successful lady there, I'll say, did you by chance start in Mary Kay? And about 30% of them will say yes. Wow. And the reason is, is Mary Kay is not a cosmetics company. It's a personal development company.
Yeah, right. We saw a couple pink Cadillacs on the way up. Yeah, so yeah, still, they're still out there.
Yeah, so we owe a big debt to Mary Kay.
And wow, I didn't know that story.
Yeah, Dad caught every childhood disease you can catch when he was in first grade. Mom's pencils, everything. And so he would have been held back a year, but she came 3 times a week in her car and would park out in front of his house, and he would go outside, and she caught him up on everything. So he was able to graduate his class. So he graduated when he was 17 because he went to night school for a semester. Because if you graduated during World War II before you were 18, you got to opt into the service that you wanted. If you were 18 when you graduated, you were already selected.
Wow, okay.
So he went because he wanted to go in the Naval Air Corps. So if she hadn't come, he would have been a year older, he wouldn't have been able to pick his branch of service, which means he never would have met mom at the YWCA dance that they had for the naval, uh, or the military people that were there in Jackson, Mississippi. So because of her, Dad met Mom.
So she definitely deserves a spot on the Wall of Gadsden.
Yeah.
So Joe B. Harris was the high school teacher that told Dad and made Dad fall in love with education. So he was a history teacher. And Jobie Harris taught history in such a way that Dad was enthralled with it. And one of the things he said was that if those who have more don't reach down and help those who have less up, then by sheer weight of numbers, those who have less will reach up and pull others down, right? And so when Dad was— he didn't start work until he was 6. He started selling peanuts on the corner when he was 6 years old. Because of the poverty in Yazoo City, Mississippi. And his dad died when he was 5, so he was a single, single mom, 10 to 12 kids. So when he was 8 or 9, he started to go to work for John R. Anderson, that guy right there, who owned a grocery store. And he became dad's surrogate father. And so he took dad everywhere to see the farm, to work in the grocery store. They even went to a Piggly Wiggly convention somewhere. But what's interesting about John R. Anderson is before he had the grocery store and all that stuff, he was an English teacher. And so he corrected Dad's grammar all through his growing up days, which doesn't seem like a big deal until you realize the stages that he was going to walk on later.
Yeah, yeah.
And so I'm actually named after him. So my, my name is John Thomas.
Wow.
So John, I'm named after him and my Uncle Tom, my mom's side. So John Thomas and Uncle Tom.
Yeah, here, that's him.
16.
Wow, and you're listening to your dad at 16. Wow, it's impressive.
He used to take me all the time. Like, I remember, uh, when I was like 12 hearing Paul Harvey.
Oh yeah, okay.
So just all the kind of legends at the time. Pretty amazing.
That's cool.
He spoke one time, um, on the Queen Mary. I think it was the Queen Mary 2 parked in Long Beach. It's like a hotel.
Yeah.
And I was 13 and I sold the product in the back of the room, like books and video and cassette tape. And so when I was done, I had $12,000 in cash in my pocket.
Good deal.
When I was 13 years old.
Yeah, yeah, good deal.
And I was like, Dad, thanks. Dad would always say, drive safely. You know, most people are caused by accidents.
Hi Evan, we're done.
We're done.
How do you like, um, Meeting Tom, that was great.
He's a storyteller just like his dad. Uh, great guy. Took, uh, a couple videos. I don't know what is going to make it into the final thing, but tons of stories. Yeah, and looking forward to helping get, uh, more Ziegler content out to the world.
Yeah, what do you think?
It's good. I actually like the storytelling part.
Nina loves the storytelling.
Yeah, I like the storytelling.
Yeah, yeah, it was good. I'm glad, I'm glad, uh, we could make the time, he could make the time. And looking forward to helping get, uh, that stuff always excites me because a lot of people, you know, don't— they may not have heard of Zig Ziglar yet, and now we get to help introduce him on YouTube. And a lot of the content that he has is sitting in a storage locker, right? Um, and now people get to see it. So I'm excited to help get that out to the world because he's got an important and awesome message.
Believe.
So what's next, Evan? Where are we going?
Back to the hotel. Well, to the hotel, not back to the hotel. To the hotel. And then tomorrow we're doing the Super Bowl—
not Super Bowl football—
football games, uh, game. And so tonight is the dinner with the people who are going to be going. I don't know how much we can film, but, uh, we'll see what we can do, bring you guys behind the scenes.
It's a huge hotel, Evan.
So what the heck is in there? Look at that.
It's crazy. Yeah, it's crazy here, Evan.
Yeah, everything, huh? A lot of kids.
Yeah, yeah, there's a lot of people today too.
Okay, so last hotel we got a king-size bed, and then I forgot to, to ask them to do two beds because you sleep better with two beds, right, Evan? Yeah, yeah. So this time, well, when I checked in, I asked them to give us two beds, and then we got two sinks too, which is nice. All righty. Ah, nice. And then the bathroom here, and then we look out to the—
oh yeah, balcony.
Yeah, we look out to what? To where we came in earlier. Yeah. Oh, it's nice. Right here. Did you have a relaxing couple hours?
Yeah, pretty good.
Yeah, what did you do?
Did some work and then watched the show with the wife. Yeah, The Last Survivor.
The Last Undesignated Survivor.
The Designated Survivor. Good show, Kiefer Sutherland. Now we're going to dinner at the Cowboys Club, which is a private club for Cowboys— Dallas Cowboys season ticket holders, or something like that. It's a private club for people who love the Dallas Cowboys, so we're gonna go.
We're back, we're back.
I didn't film anything there, we weren't allowed to film.
Yeah, yeah, it's, uh, all the high-end— there's a bunch of Hall of Famers there, and Ninja was there, if you guys know the streamer.
Um, did you see him?
Yeah.
No, I didn't. I don't know who it is.
Ninja, he was the guy with the— he had light blue hair watching TV. So a bunch of big names and celebrities, and it's a private members club, but no filming allowed. Although I did sneak a film in the parking lot.
What? Oh, okay. Yeah, yeah, yeah.
You want to see the parking lot? Maybe you can get in on here.
Oh, okay. That's a lot of Lamborghinis.
These are the cards of the people who were there.
Yeah.
So we filmed some of the parking lot on the way out.
Yeah.
So that was who was there.
Yeah, it's a lot.
So anyway, but, but well, we didn't really— we We just hung out. So it was, um, my friend Howard who invited us. That's the main reason why we came on this trip in the first place. And we had a really good discussion over dinner. And what did I write down? Let me share some insights that I got from the conversation.
You took notes on the conversations?
Yeah, just there were two ideas that he said that I wanted to remember. So the first concept was there are things that you are you're, uh, really, really good at, that you have excellent skills at. And then there are things that are your unique ability, like things that only you can do, the things that where you ideally should be spending most of your time. And we often spend our time doing things that we're really good at, but ultimately we should give off to somebody else. And so the difference is your energy level. So your unique ability is the things that actually give you energy, where the other things that you're really good at but you shouldn't be doing anymore takes away energy. So if you pay attention to your energy, like me filming this video right now doesn't take away from my energy, right? So the things that you're doing, how much of it is draining you versus giving you energy? And that's a, that's a sign of what you should be doing. The other thing was your to-do list. If you think about the things that are consistently on your to-do list, like it was on your to-do list last week, it was on your to-do list the month before, and you still haven't gotten it done, your to-do list is is the job description of the roles that you're missing in your company. So the things that you love doing, that you're great at, that's within your unique ability, you're just gonna do because it gives you energy and it's fun. And all the things that you're supposed to get done that you keep delaying and pushing off, that's actually the job description of the people that you need to hire in your company. Um, so anyway, I wrote those down.
That's, that's interesting. Yeah, the to-do list.
You were there.
No, I know. And I was thinking about it, and I was like, I was thinking about my agenda to-do list. Actually, I have some to-do list, but I finish it, I do it. But then there's some— there's a couple things that I just drag a couple times, a couple— drag it for a couple weeks. I was like, you know, I'm gonna give to someone else.
Yeah. So the things that are taken, that are not getting done, but that are keep showing up on your to-do list is what you you need to hire somebody else in your company to go off and do where they love it. It's in their unique ability, they're excellent at it, and they should do it. And it allows you to free up more of your time to go do the things that matter. So those are the two lessons that I learned from Howard today. Uh, tomorrow we're gonna go to the Dallas Cowboys game. We're allowed to film all of it. It's some pretty special access that you're going to see behind the scenes of the game, so you want to check it out. And to do that, click the video right there next to me. You're gonna love it. Continue to believe, and we'll see you there.
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