NEVER GIVE UP! | THIS mindset will make you a lot of MONEY! | Motivation

If you want to be successful, mindset is everything. The reason that mindset is so important is at the end of the day, only execution matters. So if you have big dreams, if you have goals, something that you're trying to accomplish in your life, you're going to have to execute against that. So why do I say that mindset is so important in that scenario? The reason is that ultimately to achieve the things you want to achieve, I can promise you when you start out, you're not good enough yet to achieve that and/or you don't have the right plan. And so the way to refine the plan to actually do the thing that you want to accomplish, you're going to have to run through what I call the physics of progress. The physics of progress are very simple. They require you to have a hypothesis, which is simply your best guess. This is what I think I have to do to achieve my goals. Then you're going to turn that into something you can do. You're going to do that thing. It's going to fail to some degree. That's just the way it works. But failure is the most information-rich data stream on planet Earth. But to accurately assess the data and figure out what it's telling you, about why you failed to some extent. You have to be willing to stare nakedly at your own inadequacies, take responsibility for the outcome, not make it somebody else's fault. You're never going to be able to learn the lesson you need to learn in order to improve your behavior so that you can then execute better and make more progress.

Hey, it's Evan Carmichael, and I make these videos because the thing that saved me as an entrepreneur was watching the stories of other successful entrepreneurs, and I learned from their advice. I learned from their motivation. And honestly, I have no idea where I would be if I didn't have those videos to inspire me. I still need them for myself today too, and I hope that they can inspire you as well. So today, let's learn how you can never give up and fix your mindset. Enjoy.

That really is it. That's the physics of progress. Hypothesis. Turn it into something actionable. Run that action. Learn from the partial failure, get a little bit smarter, come up with a new hypothesis that is more informed, turn it into something actionable, run that, it will fail again to some degree, figure out why by lowering your defenses, having a growth mindset, making sure that you are able to take on the responsibility. Now why is that a mindset question? Why can't you just run that equation if it really is that simple? The answer is you have in your brain something called the psychological immune system. This is something given to you by millions of years of evolution. We should all be extremely grateful for it. And the psychological immune system's job is to make sure that you don't commit suicide. It is designed to make you feel better about things. It's the reason why you can mess up, make a mistake, and you can soothe yourself. Now, the problem is that the Goal of the psychological immune system is not for you to achieve your goals. It's simply to make sure that you feel good enough about yourself that you can keep moving through life. Now, the reason that that becomes wildly problematic and is one of the most important things that you have to address in your mindset if you're going to be successful is because the number one tool that your psychological immune system works to soothe your ego is to make everything somebody else's fault. It is the fault of the government. It is the fault of rich people. It is the fault of not being born the right color, not being born the right sex, so on and so forth. It is making something the external problem. Now, here's the really bad news. Your psychological immune system is going to grab for a very valid excuse. Those things that I listed may all be true. They may really all be holding you back. The problem is you want to know what the right mindset for success is. And if you want to be successful, you are going to have to overcome an endless parade of problems. And to overcome the endless parade of problems, you have to have a way to take responsibility for what you can do differently to overcome those problems. Instead of being annoyed, instead of shutting down, instead of just pointing the finger, you want to adapt your behavior. It sucks that the second law of thermodynamics is that all things move towards chaos. It sucks that humans are so complicated and so weird that we don't just lift each other and love each other, which we do and is amazing. We tear each other down. We kill each other. Man, read history books. It will terrify you about how brutal humans can be. It is crazy how many different times and places throughout history we have just slaughtered people in mass numbers in the most horrifying way that you can possibly imagine. So if humans can slide all the way to that level of depraved madness, and we know that everything moves towards chaos, how do we bring the massive amount of order that we have to bring to the world so that we can march ever long towards success and actually achieve it? The only way to overcome chaos, the only way to overcome entropy, which is the fancy name for chaos, is to pour energy into the system. So you have to constantly pour energy into your own life to make sure that you're making progress to your goals if you're going to eventually achieve success. And the only way that you're going to be able to do that is to have a growth mindset. Now, really simply, a growth mindset is that you believe that your talent and intelligence are not fixed traits. That you can get better at something as you put time and energy into getting better at that thing. It's what I call the only belief that matters. The only belief that matters is that by applying time and energy into something, you will actually get better at it. Now, once you believe that, everything in your life downstream of that gets better because now you know, oh, I messed up at this thing. I suck at that thing. The world is trying to stop me from doing that thing. The world is effective at stopping me from doing that thing. A word? All I need to do is go and get better and I can outperform people? As Kobe Bryant said, and this has become my favorite quote in the world, "Boos don't block dunks." Now, what did he mean by that? He meant that no matter what, you can get so good that people can't stop you. People were paid millions of dollars to stop Kobe Bryant from scoring points and yet. He scored 81 points in a single game just by getting better than other people. Getting better than other people requires you to have a growth mindset. That's the growth part. You're going to get better so that when you fail— and you will fail over and over and over and over and over and over and over again, and it's going to be embarrassing, it's going to hurt and all that— but when you fail, if you believe Oh, failing means that I'm a failure because my talent and intelligence are fixed traits. There's nothing I can do to get better. You will stop. Why wouldn't you? It's the only thing that makes sense. But if, on the other hand, you believe that, oh, I can get better at this, I'm not good enough yet, but I can get good enough by applying time and energy into getting better. So now you'll apply that time and energy because you believe that it will yield the outcome that you want. And that is why it is so critical to get your mind right so that you can run that loop of the physics of progress. Because watch how it breaks down if you don't have a growth mindset. I have a hypothesis, hey, this is what I need to do. I'm going to try this thing. I tried it, oh my God, I failed. It's embarrassing, I'm hurt emotionally, people are making fun of me, my parents are telling me I told you so. Oh my God, like, I don't wanna keep going. And by the way, this is making me really feel badly about myself. So now I'm gonna stew over it, I'm gonna think about this all the time. Why did I fail, man? I'm cool, I didn't do anything wrong. Oh, I failed because the world sucks, the world's against me. All the reasons that people make up, not even make up, all the very valid reasons that you were stopped. If you have a fixed mindset, you're gonna tell yourself that, you're gonna take those excuses because they make you feel better about yourself. And in that moment of emotional crisis that happens every time we fail, you're gonna reach for whatever makes you feel better. If, on the other hand, you have a growth mindset, when you hit that moment, you're gonna be like, okay, cool, I need to get better at this. I'm gonna have to transform my potential into usable skill set and then execute against that. Then you can reformulate your hypothesis, come up with a better action to do, run that, and even though it will fail again to some extent, you'll have made more progress. And when you iterate on that loop enough, just relentlessly getting better, trying new things, making incremental improvement, then you win. And that is the only path to success.

Rule number 2 is have a plan with Brendon Burchard.

Do you have a plan? Is it written down? Is it on a wall? Is it executable? Is it a plan that serves your business growth goals? But also your lifestyle, your life goals. What happened is this person, you know, is an 8-figure type person in the industry, you know, launching, doing great launches. And I'll just share it with you, very unhappy. And their team, very unhappy. Their sentiment— that's why I started with that— their positive sentiment in the business was so low, even though they're like cranking winning launches one after another. But the whole team, the whole vibe, the positive sentiment was low. And coaches in the room, you gotta remember, you're always listening for that. You're always listening for energy.

Always.

Like, you wanna create a great connection with people, start with energy. So it's how I always get to the root of something with somebody. Or I notice something right off the bat is just where their energy is at. And that for me often guides the conversation. So I noticed positive sentiment of this person, their key person, then two other marketers that they had. I was talking with them all and it was just like a negative sentiment. There was a sense of frustration and burnout, and they were all just kind of tired of up and down, up and down, up and down, busy, Not busy. Not. And for those who run teams before, you know what was happening with— it was always like, what's the next launch? What's the next launch? They were also burning through team members who didn't enjoy what was happening there cuz they didn't know what was going on. There was like no plan. There was no rhythm, as we'll talk about. And so if you think about the next 6 months of your business, again, which is your Super Bowl in our industry. Like, what's your plan? What's your plan this month, next month, the month after that, the month after that? Get together a plan. If you don't have a plan yet, you're still like, I don't know what I'm gonna offer, or I'll figure out my new offer next month. You're cheating yourself and you're gonna fall into a lower sentiment. You're gonna experience less progress. Don't keep thinking, oh, I just need to keep learning. I need to keep learning. No, put a plan in place. Make a decision. What's the offers? When are we gonna launch them? What's the evergreen? What's gonna be running? Like one or two serious decisions today about your plan changes everything. The benefit that many of you have, as my friend does, is they have money. You know, they have sufficient money to survive, sufficient money to have abundance or give something to kids. And what I found over and over and over in this space specifically, people with money more often than anyone else fails to make a plan because they don't have to. And this is a, you know, a transition. They're transitioning from one thing into another. They're in a moment of transition. And so they're like, you know what? I'm comfortable. I'm safe. I actually don't have to do anything. You know, I'll just keep learning. I'll keep engaging. I like the learning. But at some point, they never make the plan, and that cheats them from the progress, that cheats them from the impact. And then their sentiment goes down. Even if they're in the right group, or they got the good business, or they do know how to help people, they just never made a plan and executed it. And people like you in a group like this, there is a high achievement mindset that needs to know that you are executing against a plan. This is what happens when people retire. They had a plan in their career, they had work plans and teams, and then they retire and they forget to make a plan. And a month goes by, they're all right, maybe even a year, maybe even 2 years of decompression, but at some point they kind of could start not just going stir crazy, they lose self-esteem, their mental health goes down. Humans are goal-driven human people. We, we, we have to have a goal, a plan, and be moving towards it to sense, to sense that we are activating our potential. Our sense of our potential is often tied to having a plan. Does that make sense? Your sense, your children's sense of their potential is often tied to having a plan. There's a lot of kids in college, as an example, great capabilities, great potential, but they don't feel like it because they're just stirring through classes all the time. They're stirring through social situations. There's no plan in place, which sometimes feels great. You're in transition, you're seeking something new, you, you want a little more spontaneity. Wonderful. But in business, it kills your progress. In business, your team gets the hell out of there. In business, you lose the drive. So please be honest with yourself about the quality of your plan over these next couple months. And if you haven't just taken the time to make one, make one. You, you don't even— you don't need— well, I need to go watch a YouTube video on how to make a plan.

No.

You need a piece of paper and write at the top P-L-A-N and just write out your plan. That's it. You don't need anything more in your life to make a plan today. No more podcasts, no more instruction. You don't need to log into Total Product Blueprint. No, no, no. What's the plan? Make it up. Just make the decision.

Get going.

Rule number 3 is maintain a white belt mentality with Robin Sharma.

As you get more traction around your ambitions, as more people follow you, as people fall in love with your magic, as you raise your game, here's what's going to happen. There is a brainwashing process and a heartwashing process and a great human seduction that happens to almost every creative person and every leader. You fall in love with yourself. You actually believe your own media releases. And it happens to so many people. And they lose their humility. And it's so profound. One of my favorite stories is there was a Roman slave in the ancient days named Onoriga. And his job was simply this: to stand behind the military commander called the dux and whisper into the the ear of the military commander, "Memento homo, memento homo, memento homo," which means, "Remember, you're just a man." In other words, remember you're only human. It is such a great pull when you start to move to higher grades of victory to stop doing the very things that made you successful, to stop learning, to stop going to art galleries, to stop having a mentor, to to stop getting up early, to stop taking care of your health set, to stop polishing your beliefs. It is so easy to fall in love with success, and that's why being successful is actually very dangerous, because you might stop doing the very things that brought your magic to the world. So if you want to continually be upgrading your performances, is to never lose that white belt mentality. Never think you're a master. Actually, one thing about masters, They never think they are masters. And the moment you think you are a master, the moment you think you're the most important person in every room that you're in, the moment that your ego screams more loudly than your hunger to grow and represent mastery is the beginning of your descent into obsolescence and irrelevance. You are only as good as your last performance. I remember reading about one of the icons from Hollywood, and he said it. He said, "I'm only as good as my last picture." It's so easy to sort of hang your hat on something you did a year ago or 5 years ago or 10 years ago. Maybe, you know, the great musicians, they all have that in common. It's not like, "Oh, I did this album 40 years ago and I'm sort of still dining out on that great masterpiece." The great ones, the people of of great influence, the people of great creativity, they understand that you're only as great as your last performance. The elite athletes I've mentored, this is how they see it. They say, last year's championship performance is this year's starting point. So look, we all want to be satisfied. We all want to be happy. We all want to wake up every day and go through life feeling a sense of joy. But there is a great danger in being completely satisfied. When I work with the billionaires and the titans of industry and the Hollywood superstars, here's what I notice: they're never satisfied. Now, sometimes if you don't manage that unsatisfaction, you're going to be a very unhappy person. I'm just reporting on reality. A lot of the true titans, it's never enough. They are always dissatisfied. They They always want to work their craft better. They always want to have more influence. They always want to have greater impact. They always want to grow their movement. So just remember that first element of this deconstruction: satisfaction breeds stagnation. You want to be joyful and grateful, and yet at the same time, you never want to lose the fire in your belly to be better, materialize more of your primal genius, to offer value to more people, and to grow the very thing that you do.

Rule number 4 is have patience with Gary Vaynerchuk.

The best way to go from a small business to a medium business is by deploying patience and doing what you did to get to become a small business. Of course, there's strategies. I've been very consistent about this for 15 years. I put out a very simple message that has been and uncomfortably historically true. If you understand where the customer's attention is, and you know how to make pictures, videos, and written words for those platforms, you will grow. For that gentleman's business, if he got great at LinkedIn ads, his top-line revenue would grow. The question is, how's he judging himself? By the way, what is even a small or medium business? Like, what are the rules of all this shit? Is like, is $5 million small? Is $50 million medium? Like, what is this shit? I'm sure there's some answer to it if you Google it, but everybody's answer is different, right? Like what? Like it's these constant games of making these things for us.

You know what that is?

That's fucking the 90-day school grade shit. The fuck are you trying to do for tomorrow? What is that? He's gonna make his own subjective call if he's a medium business or a small business. We're playing dumb fucking games out here.

Oh my gosh, I love it. I love it. Gary, you speak a lot.

What's the What's a medium-sized business?

Honest to God, I'm with you. Who effing knows?

But really, is it 50? Somebody help. What's a medium-sized business? 5 million. No, no, revenue, not people. 5 million bucks, somebody just said. That's a medium-sized business. That's small as shit to me. That's a bullshit business.

Perspective.

But this is important to understand. I'm not right.

I'm not cool.

I'm not special. It just doesn't work for my brain. For somebody else, a million's insane. That's insane. Do you know how hard it is to build a million-dollar business? And oh, by the way, what about the fact that you change over time? What about 23, a $5 million business is a medium-sized business, but then you're 36 and it's not, or it goes down. Like, we just have— we play in these semantics that don't mean anything except make us anxious.

You speak to patients a lot, and I'm very curious to hear this answer because I am not patient at all, and I'm one of these people where I have this grand idea, and if there isn't this outcome that I'm looking for within the week, I immediately think that I'm failing and I'm doing a miserable job and no one cares. So if there's anyone out there who's like me, what advice would you give them in being patient with their business?

Do you remember in Remember in 6th grade when you had a zit and you were scared shitless to go to school? No, but everybody else had zits too. Yeah, that's my answer to that question.

I love that.

This, this is where humility is a fucking superpower. You may see bravado on stage. My, my happiness is grounded in humility. You know what humility looks like in this scenario? Why? If you don't think you're important, it's almost like your results don't matter. Who are you disappointing? Yourself? Those are voices that were put inside of you by somebody else.

Also, to make sure you're actually taking action after watching this video, I've designed a special free worksheet just for this video. The worksheet will highlight all the lessons learned in this video as well as pull out our 3 favorite great learnings and quotes that will inspire you to actually do something. The worksheet will also give you space to write down what your key takeaways are and your specific plan of action to make sure you're getting results. If you want the worksheet designed specifically for this video, absolutely for free, there's a link in the description below. Go click on it and start building the momentum in your life and your business. I'll see you there. Rule number 5 is be prepared to make sacrifices. With Dean Graziosi.

A lot of entrepreneurs listen to this, or they want to be entrepreneurs. And there's this new thing out there, not new, but there's this adage that, hey, millionaires have multiple streams of income, right? And sometimes I think myself that that's a fact that's not true. Although it's true that most millionaires have multiple streams of income, my experience is that most of those millionaires got great at one thing first, And then as they became millionaires, diversified their income streams to multiple streams. Why I ask this is, and I would really like your opinion about it, I see a lot of people doing 5, 6, 7 things, 3, 4 different things, trying to spin all these plates, but not really getting great at any of them. And I almost think to some extent that they would be better off if they got great at something. Same time, I understand the world today is a different world than it was 20 years ago. And I really don't know your opinion about this, and I'm curious as to how you feel about it. Should someone get great at what they're doing? You spent— spoke about greatness earlier. Are you a believer they should have 4, 5, 6 different things going at any given time?

I think the biggest disservice you could do to a new entrepreneur is tell them that they should have multiple streams of income, because they'll never go deep enough on one thing, never go through enough pain and enough failure on the one thing that'll go deep enough to give them the breakthroughs to be able to do that later on in life. It's an absolute fact. And here's something before I get there, I want to say something. I love the fact of what this device has done for us, that you could log in and listen to Ed right now. I died. I listened to Tony Robbins tapes when I, in 1990s, I don't know, '96, '95, I listened to Tony Robbins tapes. And when I got done, I ordered his Power Talk and I'd wait paying for them to come every month. And I was, I was searching for you to be able to have access in a second to Ed and Andy Frisella and Tony and so many great people out there. I love that part. But the other part where I think it's done a disservice to a whole generation is you think success is easy when it's brutally freaking hard. It is hard to have the success you want. It's hard to have a jet and freedom them and extra houses. And it takes hard work and it takes time. And it's— there's no shortcut. I don't care what anybody thinks. There's no shortcut. Maybe you could have bought Dogecoin and you got lucky. That is the rarest thing in the history of the world. Ed and I, I would bet we agree. I don't even know. Neither one of us probably invested in crypto when all of our friends said to because we didn't know it. We didn't feel it and we missed it. So I'm so blessed if you did for you, but that's not where true wealth is made. You have to work 50% harder than you think you do. You have to get kicked in the teeth more than you think. You have to get questioned by your friends and family and look like the dreamer twice as much as you think. The people you thought were gonna support you aren't. Some people are gonna talk behind your back. Some friends are gonna leave you. And guess what? It's worth every freaking penny. It's worth every moment, every disappointment. There was a gentleman named David Kekic. I met him. He was paralyzed from the neck down, and not always paralyzed. I think it was a jogging car accident, and he had these Kekich credos. It was like a business card that folded out, and one of his Kekich credos to make him positive— most positive guy you ever met, couldn't move anything below his neck— was, one of them was, living the hard way is easy and living the easy way is hard. So before I answer this about multiple streams of income, I think it's really important I tell you this. Living the hard way makes it easy. It was hard when my friends were partying every single— I still had fun, don't get me wrong, but when I was getting up at 5 o'clock going to work every day, my friends like, oh, you're crazy. We come from a small town. It's blue-collar. Just— I grew in a similar town as you did. All my friends are gonna be mechanics or construction workers, and if they're lucky, they work for IBM, right? And when they told me that I was crazy for doing it, when I worked 7 days a week, when I borrowed money, when I used to take credit cards and apply for 10 at once so I could get the money and and use that money and leverage it and go buy a junky piece of property and fix it up every night. I'd work on cars during the day, I'd drive a tow truck at night, and I'd work on my houses at night. I'd put 20 hours a day. Everybody, my sister, my family, my friends thought I was insane. I was nuts. I was a dreamer. People without educations, without money, they don't really get there. What were my chances? If you looked at the percentages, you wouldn't bet on me if you were in Vegas, but I knew, I took the hard path, didn't know I was, But I took the hard way, but now I get to be the dad I want. I take my kids to school every day. I coach Little League. I coach softball. I can jump on a plane and go to New York and go to my farm in New York and spend time. It looks beautiful now, but I put the work in. None of it was handed to me. Now, I'm not saying me, but it's easy to sit on the couch, order pizza, and binge out on Netflix. That's easy. It's hard when you're 60 and you got diabetes and you can't play with your kids. It's easy easy in today's world to go hit up the girl you used to hang out in high school and be unfaithful and nobody will ever find out. It's easy to do now. It's really hard when the fan hits and you're alone when you're 70 years old. I know that might sound harsh, but I think through all of this. So first off, I want to tell you, live the hard way now. Make the smart decisions now so you can live easy and have choices that you want. You know how many baby boomers I meet that took a job that seemed easy and, and a nice 401k, and 60 years old going, I just wasted 40 years of my life building someone else's dream and I have my own. Help me, Dean. And I want to help them, but they didn't take the hard way. So take the hard way, work hard on your thing. Secondly, multiple streams of income are absolutely amazing once you crack the code, once you have something steady from one thing. Give you Tony Robbins, for example, number one personal development guy.

No one—

I don't think anybody will ever reach his height of success. I don't I don't think anybody will leave the legacy that that man's gonna lead. Do you know he was 48 years old before he invested in another company? And it's because when he was younger, he used to hang out with billionaires. He coached a lot of these guys when he was in his 20s, and he was on a jet with really successful people, and they're talking about all these different businesses they have, but they were in their 60s. He was in his early 30s, and he's like, man, I'm working my tail off on one business. These guys are flipping companies and making billion. And a guy said—

all—

one of the guys on the plane, I think was the second richest man in Canada, said to him, all in your own time, man. Go deep on your company. When your company is paying, then you could take the money from that company. And there'll be a time in your life where you can start investing in other companies. But don't do that until you go deep, till you know it, till it becomes bulletproof. It was almost— Tony was almost 50, Ed, before he started investing in other companies. Now he has multiple streams of income, but he went deep and mastered what he'd done. And here's the last thing I'll tell you: when you master something doesn't mean you have to stick with it forever, right? I mastered real estate, I got really deep, but all those principles I learned in mastering real estate and hiring people and running businesses, and I took that and they lent great for my next companies.

Rule number 6 is improve your confidence with Ed Mylett.

When you have a worth level or a confidence level that you can achieve something, you're far more resilient than when you don't have that. There's all these tools on confidence that everybody teaches, right? But I had a really profound experience when I was young that changed my life, and, and, and I've never linked my ability to build a habit or my confidence to my skill. Just stay with me. Even though I built great skills, I won a contest in Hawaii. I'm 28, I'm running down the beach in Maui, running the other way. And that is why you get rewarded for getting up before the sun. Running the other way is this bald guy. I can see he's got a hairy back, he's sweating, he's running towards me. And he's wearing a Sony Walkman. I'm wearing one too. That's how long ago it was. So we're listening to cassette tapes while we're running, right? And so he runs by me, and it's Dr. Wayne Dyer. Whoa. Who's a hero of mine. And I said, Dr. Dyer, you changed my life! And he turns around, he has a deep voice like I do. He goes, well, I highly doubt that. He goes, I'm sure you changed your life, but what did I do to help you? And he walks towards me, and we sit down on this beach together.

Oh.

And for 90 30 minutes I watched the sun come up with Wayne Dyer. And he gets to know me, and he pouring into me, and at the end he goes, "Ed, you're gonna change the world." How old are you at this point? 28.

Wow.

He probably said this to some other people, right? And he goes, "I just think you're brilliant, the way you can articulate your thoughts, your viewpoint on personal development and changing oneself, your experience with your dad. You're gonna change the world." And he goes, "And that's not why." And he goes, it'll be very dangerous for you to attach yourself to your abilities the rest of your life.

Whoa.

And I said, I don't understand. Like, if I can't close or persuade, I can't close a sale. He goes, no, no, I want you to have all those things. But if you attach your identity or worth to the external, it's fleeting. That's why so many pro athletes, when their career's over, they don't know who they are. And they say, well, then what do I do? And he goes, what's beautiful about you, Ed, is your intentions. You have beautiful intent. And I knew that about myself, was my intentions. What I didn't know is he was writing a book at the time called The Power of Intentions. And he goes, would you please, please, 'cause you have the talents, would you please attach your confidence and your worth and your identity to your intention? When you walk into a stressful environment, remind yourself that you intend to serve, you intend to give, 'cause you may lack the ability sometimes, Ed, you may lack the answer sometimes, but you'll never lack the intent. And that intent will put you in a state where you can find the answers. Brother, all my life, most of my confidence has come from driving here today. I just intend to help people. I intend to make a difference. I don't like that— I don't need to be here, I'm rich already. Forget all that stuff. My intentions are to help people, forgetting my current status one way or the other. And so I would recommend everybody to take a real look inside you. What are your intentions? Your intentions to make a difference, your intentions to love people, your intentions to serve people, it's your intent to serve your family, it's your intent to make a difference. If that's the foundation for your worth and your self-confidence, you'll never have to chase it again. If it's something aside from your skill— I got to get a talent, I got to get to get this— you'll be chasing it all of your life. Now, having said that, I have a chapter on habits and how to develop them and how to create a trigger and how to create that, the, the behavior, and then however reward when you do it. So habits are created by triggers, then there's the behavior, then there's the reward. And I talk about how to build those habits. But all of that is, is really not very productive if you don't have some internal knowing that you deserve to be successful, that there's a worth to you, that a confidence that exudes from you.

Rule number 7 is diversify your cash flow with Ramit Sethi.

And I forget who said diversification is for suckers. It was somebody huge.

Yeah.

And they're right, but only if you get it right.

Exactly.

The odds of you getting it right, oh my God, they're vanishingly slim. So this is, it's the same reason that people chase money or fame. There really is utility to it. So money is incredibly powerful and it's why people can't stop themselves from trying to get rich, even though I don't know how many people have to tell you that if you're chasing money, you're gonna end up emotionally bankrupt. It's just ruthless.

They don't believe you though.

They don't. Until they do it.

They have to do it themselves and make the mistake.

But the reason that that won't go away is because money actually is powerful. The reason that the idea of the crypto bro, whether it's crypto or anything else, is that when it hits for somebody, it really hits, man. And it is transformational.

And they tell everybody about it. And it's for that person.

It's probably real.

Like, and so everybody chases that one. It's like somebody becoming a movie star. You go, I want that. If that— if Tom Cruise sits here and says, well, let me actually explain the statistics of how many people were in my class and how I'm the only one who— everyone's like, whatever, Tom, I just— I want to be like you. And so it's okay if that's what you want to do, then God bless, but you need to understand the game you are playing. Some people go, I am going to give my entire life to try to be Tom Cruise. Okay, do you understand the trade-offs? And maybe it will work, 1 in a million, 1 in 10 million. Okay, but what if it doesn't work? So this is a common thing for entrepreneurs as well. I have a lot of entrepreneur friends, and we talk about what are we doing with our business and our money. And you wouldn't believe it, but very few of them invest in the I go, what do you mean you don't invest in the market?

You're rich.

You have a lot of money.

Let's put it to work. And they go, dude, they look at me like, dude, I can make way more putting it in my business than putting it in the market. Which may be true in the short term, but I go, you're right. You should probably invest aggressively. I mean, your business is great. I have nothing to say about your business. But I also say, how many businesses do you know that were around for 60 years. Sears, even they went out. Like, big companies go out. I say, why take the risk of going from here to here? Why not take some of your cash flow and diversify it? It makes you sleep at night. If something catastrophic happens to you or your business, you and your family are taken care of.

Like, why not?

And that, that is a productive conversation. Because I think business owners, they kind of get risk. They think about risk a little differently. Honestly, you know, I don't want to scare people with money. Where it gets most exciting for me is people who go, okay, I'm ready to invest. I just don't understand it.

Those—

that is an amazing conversation because in the course of a couple of hours, you can change the way somebody thinks about money. If they're scared of money, if they talk about it with their partner with money, and those are the people that are ready to make a change.

And rule number 8, the last one before some very special bonus clips, is be obsessed with Grant Cardone.

Society is labeling, numbing people down to average. Man, if you could just be average, then you'll fit in. But that's not who changes the world. That's not who makes a difference. That's not who creates industries. That's not who gets the freedom they want. And as long as I fought that, okay, for the first literally 45 years of my life, I fought this idea that I would be rich, I'd be famous, I'd have the hot chick, all these things. I fought it because I had people around me saying, dude, don't do that. You say too much. You have no filters. You can't control what you say. I mean, you see this in society. You know, my mom, maybe my mom was like, hey Grant, you know, you're fine just the way you are. And I'm like, well, that's good for you to say. You know, people, people like the whole therapeutic community says you need to love yourself the way you are. Dude, no, you don't. If you know you have more potential, you should not love yourself just the way you are.

If you—

why would you lie to yourself? People need to find their obsession so that they're not average. Like, if you don't find the things that you're obsessed with, if you don't find those things, then you're just going to be average. You're going to be in the passenger of somebody's seat. And regardless of where you are in your life now, whatever your excuses or your ideas are, or whatever is going on in your whether you got kids or not kids or young or old. You know, I've been in every situation in my life that, you know, some awful. And what did I want to obsess with about at that moment? Did I want to obsess about how limited my options were, or did I want to obsess about how much potential I might have had in that moment to change my life?

First and foremost, we are going to have to figure out what exactly has happened. So is it that you don't have a dream or passion because you haven't taken the time to define that? Because let me be very clear, passion is not an archaeological dig, it's an architectural build. So you don't turn inwards, look inside yourself, and find this glowing ember of passion and excitement that's been sitting there since birth, despite that some people will tell you that that's how this works. But it is not. If Steve Jobs were born 1,000 years ago, he would not have dreamed of making the iPhone. What ends up happening is you decide. There is something that you decide means enough to you that you're going to invest in it. And then over time, that investment turns that thing into a deep and abiding passion as you get better and you get feedback from the world that they value this thing that you're getting better at. But it isn't just lying dormant within you. And this is like the number one confusion that I encounter with people is they think that either they're broken and other people were born with a passion and they were not. Or they just think that, you know, if I do enough introspection, I'm gonna find something sitting inside of me and finally my life will be amazing. Once you realize that in fact what happens is when you look inside, all you're going to find are these sparks of interest, And from that spark of interest, through pursuing it as a process of gaining mastery, it will become a passion when you're able to use that skill set that you gained in the pursuit of mastery to serve not only yourself but other people. Okay, so doing that, now you're in this passion loop of you worked really hard, you gained a set of skills, allows you to serve other people, they give you feedback. Oh my God, thank you Thank you, this is so amazing. I'm grateful for what you've done, built, created, given me, whatever the case may be. And that feels good, which makes you want to go get better. And that's the passion loop. Now, as you're doing that, you're able to really be energized by the things that you're doing. But it doesn't start by looking inward and finding something. It starts by realizing that you have to fan those flames of that spark of interest to turn it into the raging in front of that you want to feel, of that passion. But that comes from that loop. Okay, so that's the first thing to assess. Now, if you already have or had a passion, but this job has somehow beaten it out of you, that's a very different story. And so if that's what's going on, we need to figure out what is it in the structure of that that is robbing you of that. What's going on exactly that's making this overwhelming or stressful or not fun? Is it politics in the office? Is it just the work environment is too fast-paced? Is it that you're not being and honest with yourself about, you know, going back to this idea, 50% of you is hardwired, 50% of you is malleable. If the hardwired part is out of step with the life that you're trying to lead, there can be a lot of frustration there. So having the self-awareness to understand, did you put yourself in the wrong position? Are you trying to be Steve Jobs when you should be Steve Wozniak? That's a really imperative thing to look at. Now I find that a lot of times companies have their own issues. Whenever you get a large group of people together, there are going to be weird things that have to be navigated. But at the end of the day, while you can't control everything that everybody does, you can always control how you react. And so you can reorient yourself within a company to figure out, one, if there's a path back to finding that joy, but that comes from breaking down what exactly happened that made you stop feeling the joy. And two, are you able to perform at a high enough level that you're able to create the space for you to get back on track. Because if you're going to go in and try to move things around and make some changes within the company or within your role or within how things work, you're going to need to be performing at a very high level to have the credibility to make that ask. And this is where it gets difficult. Nobody wants to hear this.

I get it.

Everybody wants to point fingers and say this is just a toxic company. But in reality, if it's that bad, leave. Do not waste time. Start, find another job first. I'm not just saying quit, find another job, but get outta there. Don't act like you're actually in prison. You are not actually in prison. And yes, I understand that you have obligations and you may be a single parent with kids and huge responsibility. I completely understand and I have the most empathy for that in the world. But I want you to understand, you are only as trapped as you allow yourself to be. If you have a useful skill set, you will be able to find another job. And now is the time to go looking for that while you're still getting paid. Now, if you don't have skill set that's marketable, that's where we have to start. And so building up the skill set so that we can be marketable somewhere else, that's going to give us the ability to perform where we are or leave if it's too toxic. But assuming that we're going to stay, now we need that skill set to perform at a very high level to create the credibility to make the ask and go to your boss or whomever is creating, or maybe not even creating the problem, but who has the ability to help you create the solution. Now you go and say, I'm performing at a high level. Yes, yes, oh my God, you're amazing.

Okay, cool.

Here are the things that I would need to change. So often people's first instinct is just peace out, and they don't realize that there are many things that they could have done to restructure the role, to create more space for themselves in order to stay. But what people end up letting happen is they let themselves burn out, and then they want to leave and go somewhere else, not realizing that they will have the same problem at the next job. And instead of doing the work themselves, solving the internal problem of how we ended up here— whether it's lack of skill set, not setting boundaries, whatever the case may be— but keeping that ownership, keeping that responsibility, recognizing that if you make different choices, you get different outcomes so that you can go ahead and change things there. Now, again, if you wanna leave, leave. By all means, take your skillset and go elsewhere, but make sure that you're not doing what I was doing in my early 20s when I was about to move to New York because I was unhappy in LA and I thought that LA was the problem when in reality it was my mindset. Once I changed my mindset, suddenly LA was amazing. Because it wasn't about LA. It was about me. And I thought, ah, like, something's got to change. And so I just wanted to go as far away as I could, but it wouldn't have solved the problem. I would have gotten to New York only to have the same issue again and again and again. I had to address my mindset, and once I did that, then everything changed. So be very careful, be very thoughtful about how you approach unwinding this problem. If you're always blaming other people, you're not going to get where you want to go because you're not looking for the things that you can do differently. You're letting your psychological immune system take over, make it other people's problems, and then you're not able to change. And once you realize that your life is an exact reflection of your choices Now it's not so you feel bad, it's so that you remember if you make different choices, you get different outcomes. And so now you can make these changes or gain more skills or whatever it is that's needed to get the life that you want. Now, no matter where you go, you will feel completely comfortable that you can shape things to your liking. But you have to know how the game works. You have to know that building skill set is the key. You have to know that communicating with your boss, what's working, what's not working, and to have earned the credibility to make the ask. Do all that, you'll have no problem.

There's no question that capitalism, as it gets more advanced, will widen the gap between the people that have market skills, whatever that market demands, and than others unless government does something in between, which say the Earned Income Tax Credit or all kinds of things. And I think that's a proper function. So I would say that if people— it isn't some diabolical plot or anything. But look at it this way. If you go back to 1800 and 80% of the people were farmers and you were the best farmer, in Omaha and I was the worst, the difference in our value might be 2 to 1. You might be worth twice as much if we were out there picking corn or whatever we might be doing or planting. But now there's, we'll say, 2 million times, there's 30 million American males between 20 and 35. And if you're in the top 1/10 of 1%, 1% in basketball ability or football ability or baseball ability, you aren't worth anything. If you're in the top 100th of 1%, you're getting close. So if that's— if the payoff is huge because some guy discovered television many years ago and another guy discovered pay TV or cable and then pay TV, so your talents where Ted Williams got $20,000 a year for batting.406. Your talents now, if you make the majors, still doesn't pay well in the minors. But if you finally get to that 100th of 1%, now you're worth millions. And 1/10 of 1%, you can just play sandlot ball. And so you get this pushing of extreme rewards to people who are very, very good at something the market demands. And people demand entertainment. They demand people apparently that arbitrage securities. You know, I mean, there's certain specialties and that isn't because a bunch of people are sitting in a room deciding we're gonna figure out how to take it away from the poor or anything like that. It's because of the market system. But we want the market system to keep functioning that way, but we don't want people left behind in a society a society where you've got $60,000-plus of GDP per capita. It, uh, and that the people on the, on, in the lower half have been getting, falling behind the gains overall achieved by the country. And we've— they aren't worse off than they were 20 years ago. They're somewhat better off. And they're better off because of things like an iPhone. I mean, you know, that's something that's terribly useful and everybody— I get the benefits of search, you know, for nothing, you know, basically. But that's the ultimate tension is how do you keep a system that produces incredible benefits for everybody, you know? Sports is an easy example because we all like to watch them. We don't They don't want to watch a bunch of guys like you and me play basketball. So that's where the money is. But that didn't exist 200 years ago.

But then how do we address that?

We address it through things like the earned income tax credit. We address it so that anybody that works 40 hours a week and has a couple of kids, that they don't need a second job in the family. They can have a decent life.

Does that mean increasing the minimum wage?

It means increasing the earned income tax credit. Tax credit because I think that's a better system. What they need is more money in their pocket. Now you can do more money in the pocket through a minimum wage, but you don't have as many people working. You need something so they have money in their pocket. And we can do that, and that does require a, in my view, it requires higher taxes on people that where they were born into this world with peculiar talents that marvelously now and 200 years ago they would have been out there picking corn with me.

Can you take the higher taxes on wealthy people and put it directly to the Earned Income Tax Credit?

Well, you could.

I mean, because people complain, oh, my taxes are going up, they're squandered.

Yeah, nobody likes taxes, obviously.

Yeah, but if you had a program where it was earmarked—

Well, that's what people do when they're on the debate stage. You know, currently it's the Democrats and they tell you all their new programs and how they'll pay for it, but they don't tell you how they're going to pay for the ones that are already there. Nobody's discussed the trillion-dollar deficit we have. So to talk about how you're going to introduce some new— but basically you don't want to run deficits indefinitely that increase the relationship of debt to GDP. There's some point at which that causes real problems. Although we haven't seen it a lot of places that you might expect to see it. But this country has the productive capacity to let people like me live extraordinarily well or sports stars or entertainment stars, all kinds of good managers, whatever, and still make sure that nobody is really left so that two people have to work and you have to hold two jobs and you wonder how you're going to feed your kids if you're working. You know, $7.50 an hour doesn't do it and $10 an hour doesn't do it, but we can do it. We have the resources to do it.

We would all love all of our numbers to be smooth lines up and to the right, and that would be terrific, but that's not how it works. You know, those numbers are output measures. And you, I mean, I guess you could try to manage your quarterly earnings very precisely, but I think personally that would be a mistake. You know, most of the work that we put into any particular quarter happened years ago. So it's not, you know, there aren't that many knobs you can turn during a quarter. I mean, you can, but they're like eating your seed corn if you turn those knobs. You don't want to do that. And so, It's, you know, people, I think if you focus on the controllable inputs to your business instead of the outputs, in the long term you get better results. So the Benjamin Graham quote here is that in the short term the stock market is a voting machine, in the long term it's a weighing machine. And I think people are well advised to build a company that wants to be weighed. And not voted upon, and that means having good return on invested capital and having lots of free cash flow. But if you said to me, if I said, here's a job I would reject, if somebody came up to me and said, Jeff, I want your job to be to drive up the Amazon stock price and just manage that directly. Now this might sound ridiculous to some of you, but many companies actually do this. They actually go out and they try to sell sell the stock. That's kind of the final output. And it's much better to say, okay, let's not do that. That's not going to be sustainable. It's kind of a silly approach. What are the inputs to a higher stock price? And you say, okay, well, free cash flow and return on invested capital are inputs to a higher stock price. Okay, so let's keep working backwards. What are the inputs to free cash flow? And you keep working backwards until you get to something that's controllable. And a controllable input for free cash flow would be something like lower cost structure. And you back up from there and you say, okay, well, you know, if we can improve our picking efficiency in our fulfillment centers and reduce defects— defects are very, very costly. It's probably, you know, reducing defects at the root is one of the best ways to lower cost structure. And so if you then that starts to be a job you would accept. You would say, if you're, you know, a reasonable person, you would say, I have no idea how to drive up the stock price. I can't manage that directly. It's not a controllable input. But I can make your picking algorithms more efficient, and that will reduce cost structure. And then, you know, follow that chain all along the way. That's what you do in all of these businesses.

When I analyze businesses, whether they're startups or doing $100 million in revenue, doesn't make a difference. Usually there's something in one of those three or all of those three that is missing. And so when we start to focus on getting the inner game right, plus what you need to do, and then you do it, the results are pretty easy. So here's what I want you to ask yourself. Are there people out there, all right, that could buy your product or service, but you don't know how to reach them? Right? Is it possible that there's people out there that need what you have, your product, your service, your knowledge, your skills, whatever it is that you're selling, offering to the marketplace? Is it possible that you just don't know how to reach them? So that means that it's a skillset issue, right? Now in 2021, we know how to do those things. They're, like I said earlier, where I started, right? The fact that there are 2 billion people a day online means that there's more than enough people to get in front of. Listen, in the old, in the old days, right? When we didn't have the internet, we had to advertise, you know, in the newspapers, postcards, magazines, radio, television, or set up a store in a shopping center. But now just about every single business, okay, is online offering information content to develop a relationship and rapport with prospects. And they're taking them through a process. Yellow Pages, that's right, thank you. Muse Debbie, Debbie Muse, right? So Yellow Pages. So here's the thing, one of the formulas that you must figure out is where I started before, traffic times conversion equals revenue. The added version to that is traffic times conversion plus repeat business and referrals equals exponential revenue. Traffic times conversion equals revenue, Now, traffic times conversion plus referrals and repeat business equals exponential revenue. And so one of the things that you need to be thinking about, okay, and if this is the only thing that you leave today, I'm gonna give you a couple things. Number one is I need to adapt. I need to adapt to the market and use all the tools available to me, but not use every one of them. I want you to ask yourself the question I posed earlier is what has to happen in order for me to just double or triple the leads that I get? Leads, the prospects coming to see you online or offline. If you just focused on that question, what has to happen in order for me to double or triple my prospects or leads? And I'm not sure who said that you picked up the answer, Virginia. Yeah, this is my New York Times bestselling book, The Answer. If anybody's read it, it is a New York Times bestseller for many, many, many years now. One of the best books on the inner game and outer game of business. Let me put that back over there on my thing. But I didn't come here to sell you on my book. I wanna give you information. If anybody wants to get the book on Amazon for $15 or less, It'll blow your mind. And the Lux Coast, you're reading it now. Awesome. So when we understand there's already a process in place and we discover how do we take our product or service and create the marketing— how many of you, are you good in marketing? Are you good in marketing? Meaning I'm not talking about branding, I'm talking about getting your product or service with the right message in front of the ideal client. If you're not good at marketing, okay, I want you to let me know. Are you good at marketing? Yes or no? So you're not good at marketing. Think about this. If you're a business owner, there's a couple of different hats that you have to make sure are being taken care of, right? In business, if you're a business owner with a product or service, you have to have somebody who's doing the marketing. Right, which is developing your brand, creating your messaging for how you're going to promote your product or service to people who don't know you. You have to learn how to sell, and selling is doing something for somebody, not to somebody. You need to learn how to manage. You need to learn how to either develop products. You need to learn some of the technology needs that you have. There's a lot of different hats that you have to wear Or you have to make sure that somebody in your company is wearing that hat, right? And so imagine if you need surgery, but you're not a good surgeon, what would you do? You'd have to find, how do I get somebody who could do the surgery? So for those of you who are not good at marketing or sales, which is the oxygen required for any business regardless, of how good your product or service are. The question you wanna be asking yourself is this, who can I hire to help me? Or who can I barter with to help me? Who can I partner with to help me do my marketing and sales if you're not good at that? So hire, partner, barter, or defer payment to get it done because without marketing and selling, you really don't have a business. And those are skills that either you have that you need to develop, or you don't have, you're not good at, you don't want it, but you still need to figure out as a business owner, how am I going to get it done? Your job as a business owner is not to do everything, but to make sure that everything that is oxygen and is required gets done.

To change your life, you have to be willing to change your actions. The definition of insanity is doing the same thing over and over and over again and expecting a different result. If you want to change your life, you want to be in a different spot, you have to be doing different things. Now, if you love your life, great, don't change anything. Or you love pieces of your life, don't change anything about those pieces. But if you are not happy with where you are at, you must Be able, be willing to do different things. Otherwise, you will stay stuck forever. I was doing an Instagram Live yesterday with a young entrepreneur. He wants to be a speaker and he wants to share his message, and he's constantly facing self-doubt and fear and insecurity, and nobody's watching the stories, and he's not good enough, and who am I to share a message? And in our IG Live, one of the things he said was, well, I'm not, I'm not comfortable I'm not comfortable doing that. We're talking about making, making content. Some days he's on top of the world and feels great, and other days he's not and he doesn't feel comfortable getting in front of the camera. And he started going off and telling me a story. Stop right there. When you say I'm not comfortable doing that, we have to identify that as a trigger to go. Saying I'm not comfortable doing that. Now, if it's against your values, I get it, right? You're not comfortable— you know, I'm at Costco right now, Nina's going shopping in there. I'm not comfortable robbing Costco. Perfect. Okay, that's outside my value system. That's totally different. Most of the things that you're not comfortable doing are failing in front of other people. At the end of the day, that's what it is. You're afraid of being judged, and so we're not comfortable doing that thing. You'll fail if nobody else sees it, if it's just you, but you don't want to fail in front of other people. And that can no longer be a good enough reason, because if you only do— think about this— if you only do what's comfortable, you stay in your comfort zone. If you only do what's comfortable, you stay in your comfort zone, and therefore you hate your life. Because if all you wake up and do what's in your comfort zone, do what is known, do what is comfortable, do what, do what you've always done, you're going to hate your life. And this becomes the curse of a lot of entrepreneurs is you know you're capable of more. You know you want to do more. You know you have more in your heart to go off and serve. You want that. You can, you can see it. You can touch it. You can taste it. You can visualize it. It's like, I want to be there. I want to do that. Right? Has that happened to you? Can that relate to you? You know you want more, but you're afraid to go off and do it, and, and you fall back down to comfort. At least consistently. You might have these moments of greatness and boldness and willingness to go do something, but we fall back down to comfort. And if you stay in comfort, you will never accomplish your great goals, because everything you want out of life is on the other side of your comfort zone. Everything you want out of life, all your big goals, your big dreams, your big ambitions, your mission, the life that you want. The life that you want is on the other side of your comfort zone. And so I had to stop him when he was talking to me on the Instagram Live because it doesn't matter if you're not comfortable doing it. It's actually the opposite. Because you are uncomfortable doing it, now you have to do it. Because you need to train yourself that you do uncomfortable things. The fact that you have accepted being uncomfortable as a good enough reason to stop is the big problem. I don't care what else you're going to— what other story you're going to tell me afterwards. I had to stop the conversation at that moment because I could not allow him to continue with the mindset of I'm uncomfortable, so I'm going to stop. And we all have these words that we tell ourselves, and we all have these stories that we come back to as to why we're not able to take action. And the problem is we believe those things, and you need to catch them and you need to root them out. And so for him, that was the big aha moment, that he needs to get uncomfortable. And it sounds— it doesn't sound like a big deal, right? I go, of course you got to get uncomfortable. But what is the thing that you're telling yourself as to why you're not winning, as to why you can't follow through, as to why you can't do the thing. And when somebody else shines a light on it, it's like, it seems so obvious, and yet this is the thing that has been holding you back and keeping you stuck. So I told him, anytime you hear yourself say, this makes me uncomfortable— again, as long as it's not against your value system, right? This makes me feel uncomfortable. Use that as a trigger to go forward. Enlist your family. He's newly married. Enlist your wife, enlist your parents, enlist your siblings. Anytime somebody hears you say, "That makes me feel uncomfortable," that's a trigger. Go. Have them hold you accountable. Say, "You just said it again. Now you got to go do that thing." As long as it's not against your value system, right? For me, it's scary, difficult, and hard. I would accept scary, difficult, or hard as good enough reasons for me not to go off and do the thing that I wanted to do. I want to make videos. Oh, that's scary. Like, oh, okay, I can't do it. I've just accepted scary as a good enough reason. And so if I never do things that are scary, I will never accomplish my big goals. When, um, you know, when I, when I was thinking about doing my tour in 2019, we hit 23 cities, 90 days. I thought that was too difficult, too difficult, you know. It's like I'm— I was afraid to get on stage, and here I am now facing my fear every 4 days in a new city. I've never done a tour. Instead of just doing a small tour of 3 cities or something, like 23 cities, 90 days, you know, a quarter of the year on the road. Road straight with, with my wife and my cameraman. Okay, let's go. Because I do difficult things, because I want to train myself that I do difficult things. Because again, my dream life is on the other side of me doing difficult things. If I only do what's easy, I'm gonna eventually hate my life. This is where we get stuck, you know. When you do something that's easy and you win, you win a little ribbon or an award, right? You, you run a race against 3-year-olds and you win. Congratulations, amazing, you won. And you could post about on Instagram and you had this little moment of accolade, but you don't actually feel good about yourself because you didn't do anything difficult because that was easy for you. The self-love, self-confidence, self-respect comes from doing difficult things, uncomfortable things, scary things, hard things. The willingness to show up up, even if you don't win, because it's difficult and challenging. That's how you ultimately will win in life and start to accomplish your goals. And so most people are photocopying their lives. This is, this is where most people are stuck. You're photocopying your life. Today looked the same as yesterday, looked the day as the day before, same as the day before. It's why most people do not like their life. It's why most people drive to a job that they hate. They're driving to a job that they hate. Most people wake up all— you know, look at all these cars here. Most people here in this parking lot, they're waking up every day and driving to a job that they hate. They do not like their life. Most of the people who are telling you what you should do with your life do not like their own life. And so the answer is to catch your trigger words. So I call them play bigger triggers. What's a play bigger trigger? What are your trigger words? What do you say? Think about one of your goals, you know, think about what's on your list of to-do to-dos. Think about where you want to be, you know, what do you have to get done? What's one of your most important goals right now that you've been procrastinating on? What have you been delaying on? There's something. Everybody's got something. What's a goal of yours that you've been sitting on? And then what's the voice in your head that, that's giving you an acceptable reason for you not to do the thing? Now try to get to the reason behind the reason. So example, somebody wants to make YouTube videos. I want to, I want to be a thought leader. I have a message in my heart. I want to get it out to the world. Awesome. What's the reason why you're telling yourself you can't do it? Like, oh well, I don't have the time, I don't have the camera, I don't have the gear, I don't have the microphone, I don't know what to say. Uh, all of these, these are the practical reasons, right? Those are not the real reasons. The real reason is buried underneath the practical reasons. Why do you think that having the right camera and microphone is going to be the difference? Well, because you're actually afraid of judgment. You're afraid that people are going to watch it. We're afraid of when people won't watch it, and what does that mean, you know, that you suck, and the people will watch it and laugh at you or criticize you for having a bad phone, bad camera, bad microphone, or they can't hear you, or whatever else. Like, you're afraid of judgment underneath the reason of I don't have a good enough camera, microphone, etc., is just fear. And the fear specifically is judgment. So think about your own goals. What do you want to do? What have you been delaying on? What have you been procrastinating on? What's the reason you're telling yourself, the logical one, the one that you're buying? And then what's the reason underneath the reason? What's the actual reason? And that's your trigger. So if it's fear of judgment if it's fear of failure, if it's fear of not being good enough, if it's fear of being an imposter, if it's fear of being uncomfortable, whatever your actual fear is, that's your trigger. And that is holding you back, not just in this one goal, but in life and everything and all your goals. It's the reason why you're not taking action across all your goals. And so now when you can catch it and then take the action to say, I am the person who does difficult things, I am the person who gets uncomfortable. I am the person who is going to change my actions because that's the only way I'm gonna get the life that I want. When you can catch it specifically, it shortcuts the brain. Because at least for me, and I've seen it work for many other people, when you've, when you've accepted comfort, for example, as a reason why you can't take action, and then you hear yourself say Well, that makes me uncomfortable. Now you have to do it. You just have to do it. You take the brain out of the equation. Now the reasons don't matter. You said uncomfortable, so now I have to go and do it, period. So catch what your trigger word is, and I'd love to even know in the comments below if you want to leave what is your trigger word that when you say it, when you text it, when you think it, when you feel it, that has been holding you back. And that you no longer wanted to. So let's put it in the chat and let's relieve a little bit of that pressure that, that word holds over us so you can actually go build the life that you want. Because you made it this far in the video, I want to celebrate you. Most people start and don't finish. Most Most people never actually follow through. Most people say they want something, but they don't ever do the work to actually get it. But you are different. You are special. Believe Nation, you made it here all the way to the end, and I love you. So as a special celebration, if you put a hashtag #believe down in the comments below on this video, I will showcase you and celebrate you somewhere on the screen in a future video because you are awesome. If you want some incredible success motivation, check the video right there next to me. I think you'll love it. Continue to believe, and I'll see you there.

Here's the hard truth about getting great: it takes time and dedication. It takes a willingness to accept that you're not yet good enough. It takes the ability to stare at the places that you know that you're weak