Ninja TRICKS to Launch Your Biz!

If you're launching a new business and you're trying to figure out, how do I get it promoted? I'm going to share with you my 3-step ninja process for how to do it for free. Hi, I'm Evan Carmichael. I believe in entrepreneurs, and I recently got a question from one of my newsletter subscribers, love you guys, Alan, who wrote in to say, you're making a believer out of me. I believe. I'm enjoying your emails, your morning startup ritual video. Product Hunt is an awesome site, thanks for the tip. Thanks, Alan, glad you're enjoying, man. Here's the question: you're about to launch a.com. Ideally, you go through the SOE sequence, integrate social media, do some email marketing, buy some online ads, but it doesn't get you listed on Digg, TechCrunch, or Product Hunt. Besides those three, which sites should an entrepreneur be targeting to get listed on? Alan, fantastic question, and I love the idea of reaching out to influential media, social media websites to launch your business. and I would much rather hit those than have you spending money on ads and banners to drive people to your site. So I'm gonna share with you my 3-step ninja process. Number 1 is make a list of influential people. It's great that you already have TechCrunch and Digg and Product Hunt. I'd probably add Kickstarter to that list if you are trying to launch kind of in the tech space. Those are all very tech-oriented websites. What I do though, if you don't have the connections into those guys, is start making a list of all all the people who are influential to your target audience. So for example, if you want to reach entrepreneurs, you would want to talk to someone like me, right? I've got 5 million views on my channel, Believe Nation is growing, and I love supporting and helping entrepreneurs who are building resources and tools for entrepreneurs. But despite the size of my audience, I can't help everybody, right? If you are not targeting entrepreneurs, I'm not the guy to work with. One of my loyal viewers recently asked me if he could come to Toronto and train me. He is a self-defense guy and has this business training elite bodyguards for people. And he pitched me to say, "Hey, let me come to Toronto for a month and I'll train you every day. We'll make a series and hopefully you can introduce me to some people and the videos will help spread my name." The challenge for me, as much as I love helping out my viewers and I want to see his business be successful, I'm not the right demographic for him, right? I don't think too many of Believe Nation, of you guys, are in need of elite self-defense bodyguards. So he has to go and find that list of people who are targeting his specific audience. And it also works to get on those big sites like Product Hunt. Instead of you trying to get out there and build a name, talk to the people who are influential already on Product Hunt and let them know about your product. Number 2 is connect with them on social media. So once you've built your list, instead of just writing to them and saying, "Hey, here's my new website, what do you guys think about it? Can you please promote me?" in your newsletter or on your YouTube channel or to your Twitter feed, you're reaching out to them and just letting your name be known. So if they make YouTube videos, comment on all the YouTube videos. If they're tweeting out a lot, respond to their tweets. If they're asking questions, give them answers. Be part of the community and be a known quantity so that when they see your name, when they see your face, they know who you are. So for example, for you guys in Believe Nation, there's a lot of you who post every now and then, and I look at all the comments, right? I respond to pretty much all the comments. But there are some people who comment on almost every single video, right? And if you are repeatedly commenting on my videos, then I'm gonna check it out, right? I'm gonna look at your profile, see what you're up to. I might leave a comment on one of your videos. The people who are consistent and who are always leaving responses, I'm gonna go check them out more. You wanna be that guy for the people in your community, right? So instead of pitching me to say, "Hey Evan, here's this new website, what do you think?" If you are an active member of my community, I'm gonna be way more receptive to answering your questions and to lending you a hand. So for that list of people who you made contact with, you now want to add value and be a known quantity. So whenever they see your name, whenever they see your face, they know exactly who you are. And number 3, ask them for their thoughts. Don't pitch them. Don't write in and say, "Hey, can you check out my site and promote it to your audience?" That's the fastest way to turn somebody off. I can't tell you how many times I get pitched on products and services and people say, "This is gonna be a fantastic fit for your audience. Can you please check it out and we'll give you a 25% commission for everything that you sell." That's not what I'm interested in, right? I don't wanna be pitched. But at the same time, I love providing value to my audience. I love sharing things that I feel are helping me as well as what I feel will help them. So the best way to stand out, now that you've made your list and now that you have started reaching out to them and they know who you are, is you ask for their help. And you say, "Hey, I've launched this website. I'm targeting these guys. I'd love to know what you think about it. Would you mind checking it out and giving me your thoughts?" And if you've done step number 1 and number 2 right, they're gonna go and check it out and give you some feedback. And if they really like it, then they're gonna share it. They're gonna find ways to share it and talk about it that you didn't even think were possible because they love what you're doing. Now the caveat here is this has to actually work, right? Your website has to be great. If you're telling me that this is a new thing for entrepreneurs and it's really amazing and you've been a loyal part of my community and I go check it out, it's gotta deliver, right? If it's not good, I'm not gonna talk about it, right? But if it's great and I use it and I think it could help other people, then I will help spread that message for you. So that's my 3-step ninja process. It's helped me over and over and over and over again, and I hope that it helps you too. Believe. For those of you watching, I'd love to hear how you've connected with influencers, what strategies you've used to get your name out there. Leave a comment below. I'm gonna join in the discussion and hopefully it will help inspire other entrepreneurs as well. And if you like this video, you wanna see more, don't forget to subscribe to the channel and the newsletter. Thank you so much for watching. I'll see you soon.