Overcome Obstacles Quickly in 3 Minutes

Evan Carmichael survived his failing startup on $300 a month by copying how Microsoft and Bill Gates grew. He landed a $13,000 partnership deal using their playbook, then urges you to find successful people doing what you want and steal their tactics.
Chapters
The fastest way to achieve any goal, overcome any obstacle, is to model success. Find someone who's already accomplished what you're trying to do and put their strategies to work for you. Success leaves clues, you just have to follow them. Otherwise you're going to end up pounding your head, going in the wrong direction, spending dollars, time, energy, effort going in a path that doesn't serve you. When I had my first business, it was a software company, And it seemed to take forever to get anything to go. We put so much time and effort and work into our ideas and nothing seemed to happen. It took forever to get customers to say yes to us and for any momentum to really build. And for months I took out $300 a month from the business. And that just wasn't enough. You know, it's not enough. It's not a— how do you survive off of that? I remember my friends would want to go out and hang out. Invite me to birthday parties, and I had to once a month sit in front of my computer, pull up my calendar, take a deep breath, and then figure out which one event I was going to go to and which of all the other ones I was going to reject because I could only afford to do one thing per month. And I was too embarrassed to tell my friends who who are making $80,000 a year as investment bankers that I can't come out and have drinks or dinner with you because I can't afford the $20 to do it. You know, I was supposed to be living the dream. I was supposed to be living the entrepreneurial life. And that got to me, you know, like you can only do that for so long before you burst. And there came a point where I had to say, this isn't working. The way things are going now, it's not working. I need to either quit and move on to something else, or I need to find another way to stand, because as it works, this is not going to happen for me. And then a light bulb went off, and I told myself, you know what, I'm not the first guy to try to sell software before. And I researched companies like Microsoft and how they got started and figured if they can make it work, maybe there's some lessons in their success that I can learn from. And so I copied guys like Bill Gates, and I don't care how Bill Gates makes an extra million dollars now, but how did he go from zero to one? That was interesting. How did he go from that idea to making his first million dollars? That's what I wanted to do. And he did it through partnerships. He found people who already were selling to his target market and he found a way to partner up with them. So I started doing that, and within a couple weeks I had landed a deal with a company in the UK who wanted to represent us. And they agreed to pay $13,000 upfront for the right to represent us. And I remember looking at the agreement, the signed contract from them, where they would agree to pay us $13,000, and it was just a look of shock, you know, the swallow hard and smiling from ear to ear. Unbelievable that this had just happened. I was making $300 a month, and now we had $13,000 coming in, but I also now had a path of how I can get that again and again and again and a new process that I could apply to my business and suddenly we had momentum. And it was frustrating as well as exciting because I should have figured this out a long time ago. Why did I have to hit rock bottom to figure that out? And so for you and your business, I hope you don't have to hit rock bottom before you figure out that there's a faster path to success. Find someone who's already accomplished what you're trying to do and put their strategies to work for you. Model success is going to be the fastest way that you can achieve any goal or overcome any obstacle in front of you. I hope you apply it to your business. Good luck.
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