PASSION Wins! | 12 Steps to Business Success

Evan Carmichael argues passion beats skills for entrepreneurs. He learned on-camera work by committing to 1,000 videos, two per day, and became a benchmark for his agency. Choose ideas you love over what you already know how to do.
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Do skills trump passion? Recently I did a Twitter chat with LegalZoom and I was answering questions from entrepreneurs. You guys had a ton of great questions. I was typing so fast that my hands were getting tired and at the end of the hour I needed a break. And one of the questions was so great that I thought I'd make a video about it to expand on it further. It came from one of our followers, Jennifer Price, who wrote in with the question, do skills trump Trump Passion. This is really important, okay, because a lot of people, a lot of entrepreneurs, when you're starting up, you have an idea for a business and you may hold yourself back because you say, "I really love this idea, but I don't have the skills to do it. You know, I didn't go to school for that. I never learned how to do this. I've never had any experience in this field," and that holds you back from starting your business. You have to understand that the most important rule in business is to follow your passion. It's so important. No other rule in business, no other principle, no other strategy will save you if you don't love what you're doing. You can learn any skill. That's what skills are, they're things that you learn. And you'll learn it quickly if you're passionate and excited about it. If you go into a business just because you're good at something, you're never going to have success with it because you don't love it. Let me give you a quick example. I recently signed up with an agency, so I have an agent, and my agent's out there. He's representing me for closing deals and seminars and book deals and all this kind of stuff. So a lot of fun stuff happening. When I first spoke with him, he said, "I'm not quite sure what to do with you, Evan." I said, "Why?" And he said, "Most of the people who come to us are really great on camera. They've had tons of experience." experience on camera and doing shows and doing presentations, but they're not quite sure what they stand for. They don't have an important message, so we work with them to hone their messaging. You're the complete opposite. You have an important message. We know what you stand for, but you kind of suck in front of the camera. Like, what? You're killing me here. I thought I was pretty good, but he was right. And I look back at my old videos and they needed a lot of work. I had this big gap in my skill set. And he said, "We're going to take you on as a client and we'll see what happens." And I'll tell you what happened. I had a goal, okay? My goal is to help a billion entrepreneurs. And I realized that for that to happen, I needed to get better on camera. I needed to be better with my YouTube videos. I needed to be better when I went on TV shows and radio shows. I had to be better when I delivered presentations and keynote speeches. I had to to get better at that skill to achieve my goal. And so I started working at it really, really hard, and I got better quickly because I was passionate about it. I made 1,000 videos. 1,000 videos! I'm launching 2 videos every single day now on my YouTube channel. And it's funny because within the agency, I'm now being used as the person to look up to. They point to my channel as the best practice. Are you kidding me? I was the worst person a few months ago. I was the worst guy there, and it changed like that because I applied dedication to my craft. If you don't have the skills, you can learn them quickly. I quickly outpaced the people at the agency because I'm doing 2 videos every single day, where they struggle to find the time to do 1 per week. That's the difference. When you're passionate about something, you make it important and you learn whatever skill you need to be successful. So if you're thinking of starting a business right now, always pick the idea that you're more passionate about, even if you don't have the skills to make it happen yet, cuz you'll develop them. If you're bringing on a team, you're hiring more people to your company, or maybe hiring your first employee, always hire the person who's more excited to work at your business. Because if you look at two resumes, you may find that one person has a lot more experience and a lot more skills, but if they don't love your business and what you stand for and love the opportunity to come and work for you, if they're not passionate about it, they're not going to be a great employee for you. Where if you picked a guy who doesn't have as many skills but wants to be there, loves it, wants to learn to be better, he or she may make a few mistakes at the beginning in the beginning, but it's always going to be the longer-term win. Passion always trumps skills. It's no contest. So thank you, Jennifer, for the question, and I was happy to be able to have the time to expand on that a little bit more for you guys. Hopefully I can do another Twitter chat with LegalZoom soon. We'll keep you posted. But I am excited to announce that for the launch of, uh, National Start Your Business Month, LegalZoom is creating a new website that celebrates entrepreneurs who have hit their "I did it" moment and they want to share those stories. So I'm going to include the link in the description below. I hope you guys will check it out. Always remember that passion trumps skills and keep believing. Thank you guys for watching. You like the video? Give it a thumbs up below. Let me know what you think in the comment section. You have a question for your business? Leave it in the comments below. I'll make a video response. And if you want to see more videos like this, click on my face, subscribe to the channel. Thanks so much, and I'll see you soon.
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