POWER Tips for Engaging WEB Visitors!!

Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. In today's special edition, I'm doing one of my Fiverr gigs. I'm going to be doing a review of a website called the— here with the Blessed Seed and promote it on my channel. So let's go check it out and see what kind of advice we can give them. So the Blessed Seed looks like it's black seed of some sort, a black seed oil. Black seed oil has been used as a healing remedy for almost every illness, no known side effects. Okay, so Health product. Anytime we're dealing with a health product, especially when you're making bold claims like this, that it can be used as a healing remedy for almost every illness, people are going to be highly, highly, highly skeptical. There's a lot of people selling these kinds of products, promising the moon and not delivering. So the first thing I would try to do is lead in with testimonials. So you want to show people who have used this product and have had great success, any kind of case studies you can show. Any kind of branding that you can put on there, just again to separate yourself from everybody else who's promising the world with their products. So looking down this page, let's see if we have any examples here. I don't see any, any kind of branding. So what I'm talking about here is if you have anything from the Wall Street Journal or Time magazine or CNN, something to show that people are talking about the benefits of black seed oil. So it's not just you talking about it here because I've never heard of it. So you want people to have a little bit more— you want to build a little more credibility. So if you can have those names in there, and I'm sure somebody must have been talking about it if it's had all these positive effects. You have a quote here from the Holy Prophet saying, "Hold on to the use of the black seed, for indeed it has a remedy for every disease except death." So that's great. You definitely want to source that. So, you know, where can I find that quote if I wanted to validate it? So always put a source for every quote that you're putting on there. Again, it just makes people feel a little bit more safe and secure in what you're doing. For the spacing, I'd probably, you know, look at the layout of this page. This is a little bit difficult to read. The size of the text is nice. In general, it's easiest to read like a maximum of 100 characters in width, so that looks pretty good. But you want to make sure that you're spacing this out a little bit more. So with your paragraphs, always make sure there's an extra line break so it's easier to read. And you might want to put a little bit more bolding in there or lists just to break it up, because this looks difficult to read. And if it's difficult to read, people won't read it. So further down, this looks better with the spacing and the bigger text and the bolding. So you want to make sure you're doing that higher up here as well so people will continue to read what you're doing. Let's take a quick look at what's next. How it works. That's something I would be interested in. You know, how does it work assuming I've gone past that homepage and thought it was interesting. Okay, so some information. This is great that you're— again, this is the— breaking it up is a little bit better. Scrolling down, it's a lot of text. So that's going to be, again, difficult to read. I'd want to split it up a little bit more with some pictures. The more visual you can make it, the better. And again, make sure your paragraphs here are spaced out a little bit more to make it easier to read. People are scanners at the beginning, right? I want to quickly scan, see if there's something interesting, and if they like it, then they're going to want to look at it more, uh, in more detail. So you want to make it easy for them. What's next? Research. I'm going to want to look at the research. See what kind of research there is to show that this really works. So here's a picture, Natural Science Museum in London, okay? Here's all the things that it's good for. So AIDS, anti-cancer, breast cancer, diabetes, okay, so promising a huge range. Again, people are going to be highly skeptical. What I would do here, again, besides just making the text a little bit easier, again, space these out a little bit better, You want to include links to back these up. So, okay, you're saying this black seed oil helps with diabetes and there's a, you know, 2002 Gifu University in Japan did this series, link to it. You know, what I would want to do is show that I can click on this link, end up on Gifu University, and it'll show that yes, black seed oil can be of significant value to sufferers of diabetes too. If you're just saying it on a website, people aren't going to believe you. But if you link off to the university or a branded page that people will associate with and trust more than yours, because you have to develop that trust if you want them to buy your product, then that will again increase your credibility and make people believe what you're saying a little bit more. So for all of these things, again, people are going to be highly skeptical, so you want to link off to show that yes, it helps with colon cancer, breast cancer, all these other potential issues that it can help with. What's next? History. Just quickly going through the site here. So it's been used for over 3,000 years. In Western countries, it's known as black seed or black cumin. So this is interesting because I've, you know, I've heard of black cumin, but I haven't heard of black seed. So if you're selling to a Western country, so I'm in North America, You may want to consider using the word cumin instead of seed a little bit more on your other pages. I have to dig deep here on this history page before finding out about the name cumin. So you might want to include that a little bit more elsewhere on the site so people have a little better understanding of what it is that you do. For more detailed description of the plant, please click here. And this link doesn't work. So there's no link. Again, something you want to, you know, make sure all your links are working. Especially when you're telling them to click and there's nothing there. You're using this quote again, so there's a picture here. Again, try to reference that to where that quote is coming from. Next, let's see what else we have. Let's click on the blog. Maybe there's some new information here. Blog. Okay, so the blog goes to a different website, so it's blackkumenblogspot.ca. I would try to keep your blog on your same domain name. There's a couple of reasons for doing that. Any links that you build will help your SEO for your entire page, but also it's a completely different look and feel, right? So this is a totally different layout. I feel like I've left and gone somewhere else to a different website, not to your own website and your blog. I'd also make sure that you keep it up to date. So this is from July 2012. Right now it's almost November in 2012, so this hasn't been updated for a long time. I'd either look at removing the blog or finding a way to keep it up to date with regular updates so people don't look at it and say, "Well, they haven't done anything since July." I'd also definitely look at moving it over to your own website instead of having it hosted on Blogspot and opening it up in a different layout. So say I really like everything, I'm ready to buy, let's see, how can I buy? Buy It Now. Let's see what happens when I click here. Order black seeds. So this is, this is important. So you can lose a lot of people in your buying cycle, and what you want to make sure you do is you keep a consistent theme. So this is still off of your website, theblessedseed.com, but it looks completely different. Looks like I've left your website and I've gone somewhere else. And so again, now I'm thinking, is this a credible site? Or not. So if you've done all this work in building up credibility and making people trust you and believe you, you want to make sure that the look and feel is exactly the same as the rest of the website when you get to your buying page. So this looks completely different. I feel like I've left your website and I have to look up here to make sure that it is exactly the same website. So that— you'll probably lose a lot of people in your conversion just off this page. They'll come here and bounce. So definitely make sure you put it as kind of that same layout with the logo, everything else, same header. Looking down, looks like you're really focused on UK orders. My eye comes right here, I'm looking at the bottle. You know, I'm not based in the UK, so it's not necessarily something that would be of interest to me. I'm scrolling down, more UK, UK prices. So how do I buy here? So I guess at the top here it says rest of the world. It looks really like you're targeting the UK audience. That's fine. If you are, maybe even target your message to talk about everything being, you know, UK-based because this actually will get lost. I didn't even see this. I saw the flag, I saw the bottle, and completely missed this whole top part here. So something to think about. If you're targeting UK orders, that's fine, but if you really want to get these guys, then you may want to make that a little bit more prominent. One last thing I just wanted to quickly mention is the SEO side of things. So what's really important for SEO, at least on the on-site work that you can modify yourself, is your title tag. So looking at the title tags of these pages, you can see here it's, you know, Home, How It Works, Research, History, and then it's the same ending for all of them. So they all say Black Seed Oil Specialist of Blessed Seed Company, Black Seed Oil Specialist of Blessed Seed Company, Black Seed Oil Specialist of Blessed Seed Company. Blessed Seed Company. So every page we've loaded has that same structure. A couple of things here, you know, you don't want to have the same title tag on every page. You want to try to split it up to have, you know, different unique title tags that really describe what's on each page. I know I would also take out the Blessed Seed Company from the title tag. It's the name of your company. It's in your domain name. So you're probably going to rank for it anyway. So use more important keywords up on there. Things like home, how it works, research, that's good for your navigation menu, but for a title tag, you want to be a little bit more specific. So try to put some of your keywords in there. So, you know, how black seed oil works or how black cumin oil works, something like that. Then that could be an actual search term that could show up and hopefully drive some more organic traffic from the search engines to your website. I'd also look at the format. So again, here you're— the next thing you want to look at is the page name. So here we've got history 35, question mark history 35. Looks like you're using some kind of content management system. I don't know if it's WordPress or something else, but you want to try to make sure that you have your keywords here in your— in the name of the page. So all of these are just going to be how it works, research, history. So again, whatever your title tag is, if it's, if it's going to be, you know, how black seed oil works, put that here too. How black seed oil works. And that'll help again a little bit with your organic traffic. If you've got a page here that says links, so let's check that out quickly, see what it's all about. Reciprocal links with the Blessed Seed. We invite applications for reciprocal link exchange. Apart from generating mutual interest, the process is very efficient in raising your visibility on search engines. The more we link to one another, the better we all do. Please put this link on your website. So reciprocal linking does not work nearly as well as it used to. And what Google is really looking for especially is that it's editorially given. So if they see something like— if they see this page and that you're just trying to, you know, build a whole bunch of links, that could even give you a penalty. So I'd really be careful about just doing reciprocal linking and making this so visible because it could actually have a negative impact. On your site. So overall, you know, it looks professional enough. I definitely, again, work on this homepage first. This is where people are going to land. You want to make sure you're showing something branded, something that really shows that people are talking about this, not just you talking about it because you're obviously— you have a vested interest in this, but other people are talking about it, brand names, people I know, doctors I know, you know, newspapers I know, and put more quotes and testimonials on the start to get people to click past this first page. So hopefully that helps. For those of you watching, if you liked the video, please give it a thumbs up below. It makes me want to do more of these videos for you. And if you have a thought about this website, or if you have a question about your own, feel free to leave it in the comments below. I always read those and I try to respond to everybody as soon as I can. So thank you, and we'll see you on the next episode.