Prioritize & Execute: WIN Big with Jocko's Advice

If you're looking for ways to make every second count, not overthink things, and prioritize, then this video is for you.

You don't achieve worthwhile goals quickly or easily. They take time. It's pretty easy sometimes to, to feel beaten when you're faced with all those issues and all those problems and they all hit you at the same time. The more you sit here and you're planning, the less we know what's going on out out there. The things are happening, they're changing, they're evolving. The enemy is maneuvering. There's developments on the battlefield or in the marketplace, and you don't even know because you're sitting in the planning space. Need motivation?

Watch a Top 10 with Believe Nation. What's up, it's Evan Carmichael. My one word is believe, and I believe in you. I believe you have an amazing gift inside you that I want to see explode out into the world. So let's take your motivation to a 10 and get you believing in you. Grab a snack and chew on today's lessons from a man who went from being a Navy SEALs commander and receiving Silver Star and Bronze Star for his service to now being an influential author and podcaster. He's Jocko Willink, and here's my take on his Top 10 Rules of Success Volume 2. Enjoy! Alright, kicking us off, rule number 1: Make every second count.

Rome wasn't built in a day. We all know that. Everyone hears that. But Rome also didn't fall apart overnight either. It took hundreds of years for Rome to reach its peak, but it also took time, hundreds of years, for for Rome to decay and fall apart. And that is representative of life, because you don't achieve worthwhile goals quickly or easily. They take time, they take struggle, they take relentless pursuit day in and day out. That's what it takes. But also, things don't usually fall apart quickly either, at least at first. It's, it's a slow process. A little slip here, a little setback over there, a little wearing down of discipline and will over time. That's the thing— success and failure are generally slow processes, either slowly building things up or gradually tearing them down. And that's why I say you've got to pay attention. You have to watch. You have to watch every single second, because those seconds, they turn into minutes. And minutes turn into hours, and hours turn into days, and days turn into years. And so that second, that second that just went by, that counted. And so did that second. And so did that one. And in those precious seconds, you were either building or you were decaying. You were either gaining ground or you were losing ground in that second and in every second. Every second counts. So make every second count.

First off, gotta love Jocko. The intensity that he always brings every single message just makes you feel the importance that he feels. I love this clip. I think it's a fantastic message. I want to have on my office door a big sign that says "Make Today Count." So every time I walk in the office, I see that. So this is my favorite one so far, but let's see what we got with rule number 2: Take ownership.

When a team takes ownership of its problems, the problems get solved. And that is true on the battlefield, it is true in business, and it is true in life. So I say, take ownership. Take extreme ownership. Don't make excuses. Don't blame any other person or any other thing. Get control of your ego. Don't hide your delicate pride. From the truth. Take ownership of everything in your world, the good and the bad. Take ownership of your mistakes, take ownership of your shortfalls, take ownership of your problems, and then take ownership of the solutions that will get those problems solved. Take ownership of your mission. Take ownership of your job, of your team, of your future, and take ownership of your life. And lead. Lead. Lead yourself and your team and the people in your life. Lead them all to victory.

Man, another fantastic message back to back. This is another one I firmly believe in, that the reason why you are where you are is because of you. And when you take ownership and stop blaming the government or your family, your upbringing, that's when you start to make change. Jocko, man, he's bringing the goods. Rule 1 and 2 are so good. I love it. I love it so far. Let's keep it going. Rule number 3: cast out the lies.

The chronic excuse maker. How do you stop making excuses? This is actually pretty simple, and I said it the other day. You have to realize, you have to know, you have to accept that all your excuses are lies. They are lies, all of them. Think about the things that you tell yourself, the lies you use to rationalize taking the easy road, taking the easy road and leaving discipline behind. Think about them. You don't have time. That's a lie. You don't have support. That's a lie. You don't have the equipment or the gear. Lies. You don't— you don't know the best way. Who cares? That's a lie. Or you're too old, or you're too young. Of course you're too old or too young. Lie. And there's, you're too busy. Sure you are. That's a lie. And you're too tired, or you're too sore, or you're just plain not feeling it. Lies, lies, lies. And the list goes on and on and on. And it doesn't stop if you don't make it stop. So recognize, recognize the excuses are not valid. They aren't. They're trumped up, they're conjured up, they're fabricated, they're lies. And how do you stop the lies? You stop the lies with the truth. The truth. The truth will set you free. The truth will stand, and the truth will deliver you from procrastination and laziness and the downward spiral that comes with a lack of discipline. So don't believe the lies, believe the truth. And the truth is you have time, you have the skill, you have the knowledge and the support and the willpower and the discipline to get it done. So cast out the lies, burn the Put them down and listen to the truth and live the truth and go out and get it done.

Another fantastic one. Jocko really delivering on this one. Ties in really well with rule number 2, take ownership. You got to take ownership and then cast out the lies, cast out the excuses that you have for the reasons why you're not more successful. I love it. It's hard to pick my favorite. This is great. Let's keep it going though. Rule number 4, stop looking for shortcuts.

I don't really like those words, self-help or self-management or self-improvement. I don't really like what those words have come to mean these days because there's a lot of people out there that are constantly trying to improve themselves by looking for the one change. The one change, right? The one change in their life that's gonna make their dreams come true. And even worse, on top of that, there's a lot of people out there, a lot of self-help gurus and these hyperactive motivational speakers and these other self-appointed modern Zen yoga warriors that they're trying to sell the one thing. They're trying to sell the 9 steps or the enlightened path that's going to allow you to unlock all of your human potential and fulfill the dreams so you can live the life that you've, you've always wanted to live. Now, I'm no guru, and I definitely don't claim to be. I'm just a man. But I will tell you this, it isn't one thing. And it isn't 10 things, and it isn't 100 things. It isn't a quick path, and there are no shortcuts. Meditation won't get you there, and neither will a miracle drug or an organic supplement or some superfood. Getting better isn't a hack or a trick or a one change that you need to make. Getting better is a campaign. It's a campaign. It's a daily, a weekly, it's an hourly fight, an incessant fight that doesn't stop against weakness and against temptation and against laziness. It's a campaign of discipline, the campaign of hard work and dedication. It's waking up early and going to bed late and grinding out every second in between. Every single day. So you want to get better? You want to self-improve? Stop looking for a shortcut and go find your alarm clock and find your discipline and find your guts and your passion and your drive and find your will. And then, and then you will find your freedom.

So I like this clip. I think of it as embracing the end. I think, yes, you need to wake up. Yes, you need to be disciplined. Yes, you need to go on your campaign. Yes, you need to decide that you're gonna be responsible for your life, and you want to look for the fastest way to do it. You know, I'm a huge believer in modeling success. It's why I have these top 10 rules videos and my channel, really, I think you can learn from people who've come before you, and that can help shortcut your path to get there. But it's not just gonna be handed to you. You still have to wake up early, you still have to do the work, you still gotta grind it out, you still have to get up every day and do something. So this one, I get where he's going with it. I like it. I like the first 3 better, but hopefully you can still take this one with that grain of salt too. And just because you're looking for shortcuts, it doesn't mean you're not gonna stop working hard to get your dreams to happen. Let's go to rule number 5: prioritize and execute.

When things go wrong, they always seem to happen at once, and they just compound on top of each other. And it's, it's pretty easy sometimes to, to feel beaten when you're faced with all those issues and all those problems, and they all hit you at the same time. But let me tell you, that, that doesn't mean give up. In fact, it means the opposite. It means it's time for you to fight harder, to dig in. Means it's time for you to go on the warpath. And that starts with one of the fundamental laws of combat leadership: prioritize and execute. What's the biggest problem? What's causing the most stress? Family? Okay, sit them down, explain where you are at, be blunt, be upfront, and then give them the simple plan of how you're gonna get things back on track. Don't sugarcoat it. You give it to them straight. Next, you got some, some late payments. Call those creditors up, explain to them what's going on, set up some kind of a, of a, of a minimum payment plan so you can start making some progress and get them off your back. And then you got your job, right? You're falling behind at work. Okay, talk to your boss. Face it. Tell him that you're gonna step up your game. Tell him you're gonna be at work early, you're gonna be at work late, you're gonna be at work during lunch, you're gonna be wherever you need to be whenever he needs you to be there. Tell him you're gonna get after it. And tell him that you're 100% committed to supporting him and the company and the mission. And then you get started.

The thing I take from this is perfection is the enemy of execution. A lot of times you want to have the perfect plan, the perfect conversation, the perfect outline, the perfect business proposal, and because you want it to be perfect, you don't do anything. So just make a list of things you need to do and then just start doing it, because some action, even if it's not perfect action, gets you closer to your goals than just sitting on your bed or sitting on your couch with the dream and never doing anything about it. Let's go to rule number 6: hold the line.

I keep getting asked this type of question: how do I get discipline, or how do I want discipline, or how do I maintain discipline? And the answer, it's It's a simple answer, but obviously it's not easy. And there's all kinds of little tricks and methods that people talk about, and, you know, they have some merit. You know, maybe they do work, these, these things, you know, do the little things people say, and wake up early. I say that. And write things down and take cold showers and tell everyone what you're going to do. So broadcast it and make promises, or make bets with, with your friends of something that you don't want to lose. And those things, those ideas, they're cool. I'm sure they're gonna have some impact, and if they work for you, that's, that's awesome. But the fact of the matter is that the reason that discipline is hard to maintain is because it is hard to maintain. That's what makes discipline hard. It's hard. And if you hear me claim that discipline is easy for me, then straight up, that's just my ego talking. That's what that is, because I I'm unfortunately just as human as everyone else, and it is work to maintain the discipline. That's what it is— work. Holding the line, maintaining the standard, giving no slack. None. That's the discipline. That's the discipline, and it is hard. And if there's one thing I would say that does make it easier, it's to envision what it feels like when you're done, what it feels like after you've worked out or you've held the line on your food intake or you've pushed through some monotonous project that you have to do. And all those things, when they're done, they feel good. And contrary to that, envision what you will feel like later when you let the discipline slack. You know the feeling. Feeling weak and defeated, and you know that you're falling behind. So get to know those two different types of feelings and ask yourself which one you want to feel in 10 minutes or in a half an hour. When, when the thing is done, when the discipline has been implemented. Remember what that feels like, and then remember that those minutes and those hours, they turn into weeks and months and years. And holding the line in those critical minutes will put you in an infinitely better place physically and mentally if you maintain the discipline. Discipline.

I really like the idea of imagining what you'll feel like if you maintain the discipline, if you accomplish your goal, what that feeling is gonna feel like, as opposed to the feeling when you don't do it and how weak you feel. You let yourself down again. Tony Robbins has a similar mantra, similar saying, and so I'm gonna think about that. I think if I can apply that more, write down daily goals, but the idea of feeling what that feels like when I accomplish them Something to think on. Thank you, Jocko, for the bit of advice. Let's go to rule number 7: do not overthink things. Tactics to flank/shift a ferocious analyzer from paralysis to go. Meaning, what, someone overthinks things and hesitates?

Planning and planning and planning and planning. Well, there's a couple things here. If the person is above you or below you in the chain of command— so if they're below you in the chain of command, you you know, you explain to them, you say, look, we don't need perfection, we're not gonna have a 100% solution, we don't have 100% of the information, that's a good enough solution, we need to move forward, let's execute. And you know what, I'll take— if things go wrong, don't worry about it, I'll take responsibility for it, I'm not gonna blame you, which is what you're gonna do anyways as a good leader. So that's what you can do if you're there below you in the chain of command. If they're above you in the chain of command, guess what? Same thing. You're gonna tell the same thing, like, hey boss, we don't need perfection here. Look, boss, we're not gonna get all the information we need. We're not gonna get 100% solution. We got a 90% solution, and let's go for it. And if things do go wrong, you can blame me. I don't care. So boom. Whether they're above you or, you know, below you in the chain of command, you might change your tact or your verbiage a little bit, but it's the same, same overall concept. You explain the cost of not moving, the cost of staying still, the cost of being reactive instead of proactive, and basically the cost of not being aggressive, because that's what we're talking about, is a lack of aggression. And so what does that look like? Well, you explain to them that the longer we sit, the better position the enemy gets into. The longer we wait, the less we know about what is actually happening. Think about that one. The more you sit here and you're planning, the less we know what's going on out there. The things are happening, they're changing, they're evolving. The enemy's maneuvering. There's developments on the battlefield or in the marketplace, and you don't even know because you're sitting in the planning space. The longer we wait, the less time we have to recover if something does go wrong. So if we sit here and plan for 47 days And on the 48th day, we step out and we start to execute and something goes wrong, we're not gonna make the 50-day mark because we spent all that time planning. So the longer that you're sitting around, the less time you have to recover and adapt and adjust. And the longer that you wait while you're doing planning, the less relevant your plan actually becomes. So that's what you need to make people understand.

So I'm a recovering perfectionist. When I was 22, I lost out on the sale of my business and our competitor was bought for 40 million dollars instead of me because I was waiting and waiting and waiting, trying to make the perfect plan, the perfect plan, the perfect plan, and then I realized I just lost a $40 million deal because I was trying to make the perfect plan. And it's still hard sometimes to let go of the perfectionism, but you just gotta go. When you have an idea, understand it won't be perfect, expect to suck at the beginning, and just go and do something and learn and see if you like it and see if you want to keep doing it or not. You can't think your way into your passion, you can't think your your way into achieving your goal. You have to actually get out there and do. So stop overcomplicating things, stop trying to make everything perfect. You strive for it, but understand you'll never get there, and just get out there and do. Let's go to rule number 8: stay on the warpath.

Those days when I'm tired or worn out or just basically sick of the grind What do I do on those days? I go anyways. I get it done, even if I'm just going through the motions. I go through the motions. I don't really want to work out. I work out. I really don't want to hammer on a project. I hammer on the project. Don't really want to get up and get out of bed. Yeah, I get up and get out of bed. Now, these could be signals that you need some time off, and those signals might be right. They could be correct. But don't take today off. Not today. Wait until tomorrow. Don't, don't give in to the immediate gratification that is whispering in your ear. Shut that down. Do not listen to that little voice. Instead, go through the motions. Lift the weights, sprint the hill, work on the project, get out of bed. Now, as an overall rule, I do not like procrastination. You need to get things done. But if you are going to rest, that is one thing that you are should procrastinate on. That's the one thing I want you to put off until tomorrow. And if when tomorrow comes you still feel like you need to rest or you need to take a break, then okay, take it. But the chances are you won't— you won't need that rest. Chances are you will realize that the desire to rest was just weakness. It was just the desire to take the path of least resistance, the downhill path, the easy path. And by simply going through the motions, you overcame that path and you stayed on the righteous path, the discipline path. You stayed on the warpath. Which is right where you know that you belong.

I love the specific tactic around procrastinating on rest. So if you feel like giving yourself a break, you feel like taking a day off, wait until tomorrow. I like that idea. I'm gonna see how I can apply it to my life. The other thing about just getting up and doing the work is sometimes you should check the box. I think for me, for working out, if I don't feel like it, if I'm sick, if I'm really stretched on time and I don't have the time to do the 30 minutes of bike in the morning, I'll still do 25 push-ups, 30 push-ups, 35 push-ups in the morning. Just something that takes 30 seconds to do. It doesn't take a lot of time, but it allows me to go through the motions of at least doing a mini workout instead of not having that box checked for the day. And I find that that keeps the momentum going so that tomorrow I'm back on the bike doing it too. So maybe an extra strategy for you guys, but I love that tip from Jocko. Moving on to rule number 9. Do the right thing.

You know, for me, character is not a very complex thing. For me, character is you do what's right. You do what's right. You do the right thing. That's what you do. And if you do the right thing regardless of what the consequences are, that represents character. And so then how do you build character? It's a beautiful thing because it's the same thing. If you want to build character, you do the right thing. You do the right thing for yourself. You do the right thing for your family. You do the right thing for the people that you know. You do the right thing for your community. You do the right thing for your country. That's what you do. And now on an individual level, those things are hard things often, right? Those are hard things. You have to make the right decisions. You have to live a disciplined life. Those build character. Those little things that you do on a daily basis to make yourself better, to improve your health, to improve your, your situation in life. You're doing those things. They're hard to do. And when you do those things, they build your character. And ultimately they lead to your, your, your character being a good character as opposed to a bad one.

I think this is really where the value of understanding what your one word is really helps. To know what your core value is, then you know what the right thing to do is. Sometimes you don't know what the right thing to do is because you have no idea of a sense of self. And until you're guided by something that you can stand up to people and say, "I'm no longer willing to put up with this because this is what I stand for. I'm not trying to push you down, but this is what I stand for and this is what I'm going to do with my life." That gives you the courage, the confidence, and the boldness to move forward on it and help you do the right thing. The last rule before the bonuses. Number 10 is act strategically.

The big thing in jiu-jitsu from my perspective is that you don't go strength against strength, right? If I'm— I don't— if I'm trying to choke you, I don't try and choke you overtly. I don't just grab your neck. No, I work on your arm and I put pressure over here and I pass your guard, and then I eventually, while you're thinking about something else, boom, that's when I grab your neck, or that's when I grab your arm. And that's what I think on the battlefield, you know, you can't— you just don't attack hardened positions of the enemy. And in life, you know, if you're trying to be a leader, you're trying to step up and lead you don't just come down and bark orders at people because that's not as effective as maneuvering and adjusting your position and getting in a better position and then getting that person to give you what you want instead of trying to take it from them.

Yeah, that's a really important lesson for parenthood. Like, you can't just tell kids what to do, you know, like, you just do it because I told you to do it. They're like, fuck you, I'm gonna be a hooker.

Yeah, and that applies not only to kids— you're 100%— it applies to kids, but it applies to adults as well. And that is, people need to understand why they're doing what they're doing. And, you know, if I want you to go take down some building and capture some bad guy, I don't go, hey, hey Joe, I want you to go take down this building, I want you to capture this bad guy, these are the guys I want you to take with you, here's the route I want you to take in, here's the methodology I want you to use for the clearance. Because then when I send you to go do that mission, it's not your mission, it's my mission. I came up with a plan, you didn't. So you might be— you might have thought there was a better way to do it, or you might have had a different idea of how to get it done. And now when you go out there and you meet some kind of resistance, whether it's an obstacle you didn't expect or whether it's some scenario that you didn't foresee, instead of you trying to overcome it, you just blame me. You just look at— Jocko came up with this stupid plan and here we are, it's failing. Forget it, we're going back, we're not gonna carry out the mission. Whereas if I said, hey Joe, here's what I want you to do, go figure out the best way to do it, and now you come up with a plan, and now you make up all the methodology of how you're gonna get it done, and you decide who you're gonna take with you. Now it's your plan, you own that plan. And when you go out in the field and you meet a little resistance, guess what you do? You say, I'm gonna find a way around it, I'm gonna overcome this, I'm gonna overcome that obstacle, I'm gonna make it happen. And that's another piece of leadership. And it's the exact same thing with kids. If you tell your kid, you know, you will get good grades in school, that means nothing to them. But if you explain to them, hey, I would love for you to get good grades, and here's why: it's gonna open opportunities for you in the future, it's gonna allow you to be able to outsmart people because you have more knowledge than them, and then you're gonna be able to end up making more money, which is actually give you more freedom in the long run instead of doing a job that you don't want to do. If you explain all those things to a kid, it's going to be a lot more successful than just, do what I told you, get good grades because I said so.

Another great point, and I can relate because I'm a father. I say though, it applies to every situation in business. For people to understand the why and for them to have buy-in and be part of the plan is super important. For your customers, for the people you bring on your team, for your suppliers, for your investors, the more core they are to your business, the more they need to they can understand the why of what you're doing, they can be a part of it, they can spread the message, and the more they need to have buy-in and create some of the planning themselves instead of you just being a dictator saying what to do. So before getting to the bonuses, that's my take on Jocko Willink's Top 10 Rules of Success Volume 2. I would say it's a tough one. Rule number 1, making every second count, is my personal favorite, but there's a lot of great ones. In this top 10. I'd love to know from you guys, what do you think? Do you agree with me? Is rule number 1 the— your favorite, the best, or do you have one that you like better? Leave it down in the comments below. I'm really curious to figure out what you have to say. If there's someone you'd like me to profile in a future top 10 video, we also have a request line. Check out the description, you can go and cast your vote. I made this video because MichaelangeloReiko asked me to, so if there is that person you want me to profile, make sure you have your say. And finally, I want to give a quick shoutout to Oscar Oscar Anderamo from strategictechcoaching.com. Thank you so much for picking up a copy of my book, Your One Word, and doing the review on your website. I really appreciate it, man. I'm so glad you enjoyed the book, and thank you again for your support. So thank you guys so much for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I'll see you soon.

Any type of danger, right, gives you this flight or fight response. So train. Starts with training. Jiu-jitsu, boxing, Muay Thai, wrestling, shooting, competing. Competing, right? You get used to those butterflies when you compete. You get those butterflies and you get used to them. And so train and get used to seeing how that reaction, what that adrenaline feels like. And, and also get used to understanding what the superior action is, right? Fight or or flight, because sometimes flight is the correct response, sometimes fight is the correct response. But what you want to do is you want to be able to assess and dictate which response you're going to give and not just do whatever your instinct tells you, because sometimes your instinct might be wrong. And so again, I don't know what you're actually— you're— the, the situation where you're going into, but whatever it is, because people get the fight or flight response to, to everyday things too, like public speaking, right? Oh yeah, rock climbing. Um, and that's why I say, you know, do these things, train in them. So public speaking, rock climbing, you know, if you want to get good at rock climbing, you want to get over that fight or flight response when you get out, go, go rock climbing. You'll get used to it. You scared of heights? Go start parachuting, you know, you'll get used to it. You're scared of the water? Get worked up and go through swimming and then come scuba certified, just the things that you're not comfortable with. Get comfortable with being uncomfortable. And while you're doing them too, while you're doing them, pay attention. You got to detach a little bit when these things are— when you're training, detach a little bit and see what is going on in your mindset. See what red flags that you can see, what things will make you aware of the fact that your nerves or your adrenaline and your You're, you're feeling yourself clenching your fist, you know, okay, Sam, clench my fist. Be aware of it so that you can change it, so you can adjust it. And put yourself again, put yourself into these scenarios and escalate them so they get harder and harder and harder and worse and worse and worse until you're— until you start to get control of these things. This is just a general rule: if you want to lead, always be ready to lead, right? Be ready to step up. Make sure you're not stepping on people's toes. As always, but be ready to lead. And the way you do that is you think about you, what you do in certain situations. You should always be thinking about that. You should be thinking, even if you're a trooper or a follower in a certain situation, you should think, okay, how would I lead? What would I do right now? What moves would I make? What would I do if a contingency happened right now? And what are the possible contingencies that I could be looking at? What are they? And if you're thinking that as a, as a frontline guy. When the opportunity pops up, then just jump on it. Boom, there you go. Then when it does happen, of course you got to stay detached because you want to make sure that you don't lead too far, you don't overstep your bounds and step on toes. You got to be careful of that. So you need to live with that mindset, and that will make you such a a better leader when the moment does come. If you're always thinking about it, if you're always watching, like you talked about earlier, I'm watching the leader, I'm seeing what they're doing, I'm seeing what I might do differently. I'm still supporting them. I'm supporting you if you're in charge. I'm supporting you, but I'm thinking, hey, I might do this. And then you watch, what would my— what would the results of my decision have been compared to what they did? So you, you can be thinking like a leader even though you might not necessarily be in a leadership position. So live with that mindset. That's what you need to do.

There's a lot of people that are eating shit food, and then by the end of the day, your body's in a crisis. Yeah, your body's just processing all this bullshit.

Yeah, and people ask me that too. They go, you know, how much do you sleep? First of all, I get asked all the time. So I go to bed around 11, I wake up around 4:30 every day, so that's 5 and a half hours. I sometimes I sleep more than that. Sometimes I go to bed at 10, 10:30, 11. Sometimes I stay up later. But when the person says to me, oh, you know, I can't do that, I feel horrible 'Well, how can I feel better?' And my first question is like, 'What are you eating? What are you eating?' Because if you're eating Cheetos and chocolate chip cookies for lunch, there's no way you're gonna feel good. And I don't care if you slept 12 hours the night before. And the thing you got to do too is when you get done with work and it was a grind and you didn't get— you ate crappy food and whatever happened happened, and you got yelled at by your boss or whatever, and the real easy decision is to be like, 'I'm not gonna go train tonight.' Those are the nights you got to train because that is gonna kick you back on the track real quick. When you get in there and you see your boys and they're getting ready to tear you up on the mats, and that's gonna get you on track, as opposed to going home and watching TV, which isn't gonna do anything for you.

Yeah, and if jiu-jitsu's not your thing, whatever the fuck your thing is, just go and do it. Just force yourself to do it. And if you feel like shit because you ate lunch, then your lunch was filled with bullshit, well then, hey dummy, don't eat shit lunch tomorrow. Tomorrow try a nice salad. Try a salad with some salmon and see how you feel then. You're like, hey, I feel way better today at 6 o'clock. Duh, yeah. Now your decision-making will be better. People don't understand how significant it is. All these little decisions, they— those are like the— that's the path for the rest of your existence on Earth. And if you decide to go to Cheetos chocolate chip cookie route, you're, you're just making a path. You're carving your path through broken rocks and glass, and it's not the way to go.

Yeah, there's no doubt that the, the life change decision isn't one big decision that you make. It's all these little tiny decisions. It's, you know, having a salad instead of Cheetos. That's, that's, that's what it is on a daily basis. And if you think about that and then you just make the right decision on those little things, that's where the change happens. Yeah, if you just raise your standard. Apple, at the core, its core value is that we believe that people with passion can change the world for the better. Not one drop of my self-worth depends on your acceptance of me. I don't ever give up. I'd have to be dead or completely incapacitated.

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