Put Your DREAMS FIRST... Even AHEAD of Your FAMILY! (Here's WHY) | Grant Cardone | Top 10 Rules

Hey, if you're, if you're listening to Evan Carmichael, my friend Evan Carmichael, if you're listening to Evan, that means you're into success. You're into improving your life. You're into changing the game and making a difference on the planet. So if you're a friend of Evan's, you're a friend of mine, naturally. Okay.

If you're looking for ways to get attention, keep feeding the dream, and take your business to the next level, then this video is for you.

Dude, you don't get attention today, you have absolutely zero chance of being successful. Money follows attention, period, end of story. From 8 years old, like 8, 7, 8 years old, I've just been feeding the beast. For my parents, you know, you made money, you saved money, you protected money, and that was good, but, but it's not the only solution.

Need motivation? Watch a top 10 with Believe Nation. What's up, it's Evan. My one word is believe, and I believe in you. I believe you have amazing gift inside you that I want to see explode out onto the world. So let's get your motivation to a 10 and get you believing in you. Grab a snack and chew on today's lessons from a man who went into a drug rehab center at age 25 for addiction to 5 years later becoming a millionaire and today owning half a billion dollars in real estate investments. He's Grant Cardone, and here's my take on his Top 10 Rules of Success, Volume 3. Enjoy. Let's kick things off with rule number 1: put yourself first.

My dreams are first every day, then my wife, then my kids. I can take care of my wife and my kids now, would you agree? I abandon this. This is the fuel for who I am. I abandon this dream and then I end up, I can't take care of them. And then I'm going to tell them what? It's all right that you didn't win. No, it's not all right if you don't win. You need to win. How many of you need to win more?

Okay.

If you don't control your environment, folks, somebody else is going to control your environment. You guys that run teams and run organizations, if you do not control your environment, someone else will control your environment. You are being controlled in your environment right now. CNBC, NBC, CNN, MSNBC, the parents, the kids, the Twitter, the Facebook, the YouTube, the Google, the Snapchats are your environment. Your friends and your relatives, your uncles, your aunts, the garbage dump called planet Earth that you live on is mostly broken people. If you don't control your environment, it starts with me. When I was 45 years old, I'm like, I'm going to control my environment. I'm going to take every penny I have, all the energy I have, all the resources I have, and I'm going to improve me. If I got to go broke in the process, because I'm already broke. Look, if you're not fulfilled to your— if you're not reaching your full potential every day, you're broke right now.

Rule number 2 is get attention.

How many of your parents told you this? Don't get too much attention. Fly under the radar. Don't toot your own horn. Be seen and not heard. Dude, you don't get attention today, you have absolutely zero chance of being successful. Money follows attention, period, end of story. You guys that don't have time for Facebook and Twitter and Snapchat and Instagram, you're like, I ain't got time for all that. How many said that before? You're like, I ain't got time for all that bullshit. I'm busy being broke. I'm busy. I'm busy running my shit into the ground. I'm busy. I'm busy freaking with a bunch of old lies and old ideas. I'm busy paying for my house note. For the next 27 years stuck in one place and I can't move to jobs.

Rule number 3 is keep feeding the dream.

I know everybody's looking for, hey, when did your life change? Look, it changes every day. So, and then, and then you got to add change on top of that. How are you going to get to Mars, right? Well, you're going to build a ship, you're going to probably blow up the first 2 or 3 of them, and then you're going to stay focused on the task, get people around you that don't make excuses, get rid of people that do, and then you're going to be like, hey, we're going to Mars, dude, no matter what it takes, what it costs. And you gotta keep feeding the dream, you know? And so that's what I've done, dude. Like from 8 years old, like 7, 8 years old, I've just been feeding the beast. And when I quit feeding the beast of my dreams and fantasies, when I quit giving them energy, what happened was I started feeding other demons. And my life went downhill. So by the time I'm 25, I'm broke, I'm wrecked, I'm spiritually bankrupt, I'm physically bankrupt, I hate myself. And then, but I didn't quit, you know. Jared, I just had to start rebuilding from zero.

Rule number 4 is don't make excuses.

Hey, I was broke, you understand? I was broke when I was 25. Dead broke. I'm not talking about financially broke. Let me tell you something. No, I didn't have any money in my pocket. I didn't have any credit cards. Nobody would give me credit, okay? Didn't have a driver's license, okay? 1970 Ford Maverick. Had a 1970 Ford Maverick. No air, no No heat, no door handles. The freaking floor was rusted. Okay? I lived in a 275-square-foot apartment. Maybe 300 square feet if you counted the little step out in front of the front door. Paid $275 a month and I was late almost every month. So don't tell me about your money problems, man. Okay? Don't tell me about where you were born. Don't tell me about your bad breaks. Don't tell me about what your daddy did or your uncle felt you up or something, did some kind of weird thing to you and I'll ruin your head. Or your sister abused you. Whatever, okay? Look, we all got problems. You got to fix your problems now. You got to get your money right. So at 25 years old, I'm like, I'm getting my money right. I'm done. No more excuses, no more crybaby, no more blame. I'm getting my freaking money right.

Rule number 5, my personal favorite: study success.

As I started studying people that did more, not people that didn't do more, not people that said do less, not people that said, hey, don't be satisfied. Or be satisfied, not people that said, hey, be grateful for what you have. I started studying people that said and had done more, that you can do more. That's who I listen to today. I listen to the people, my friends in my life, the people I listen to, the people I talk to, the people that I follow on Facebook or YouTube or Instagram. I don't follow everybody. I follow the people that say you can do more, dude. I follow the people that say I am doing more. I follow the people that are actually doing something on this planet to make a difference for the better. You have to be selective. You have to give something up, okay? You cannot listen to everybody, to every voice, to every person that's quit or given up. You got to make a decision. If you have that little voice inside of you that says you can do more, you have to give attention listen to that voice and you gotta feed it with those that support that idea that you can do more.

Rule number 6: Work super hard.

I remember my dad. My dad died when I was 10 years old. He didn't have a problem with work. He said work is good. He said more work is better. He said lots of work is even better than that. And if you could get a whole bunch of people working together, you could actually accomplish something. Now fast forward You know, to somewhere in the last 20 years, work became an addiction. Like, oh my God, you're a work addict. You're a compulsive work person. You're overachiever. You have problems in your life. I'm like, dude, the only problem I got in my life is that you telling me work is a bad thing. The more I work, the better I am. The more I get accomplished, the happier I am. The more I work and the more accomplished, the better I feel about myself. I'm not trying to fill up a hole. I'm trying to get my, reach my potential.

Rule number 7 is expand.

Okay, check this out. 22 out of 28 million small businesses in America have no employees. Zero employees. What kind of business is that, man? I am the master and the slave. I am the prisoner, the warden, the jailhouse, the system. Dude, you're stuck. That's not a business. You cannot do the solopreneur thing even though you see some guy on Instagram rolling out with a Lambo. Okay, it's bullshit. That's not a business. A business is people in a company. Anybody know any major successful person that didn't have a bunch of employees? Anybody here know any great company that had one employee, one flow of income, that didn't use debt? Okay, Caterpillar, debt. Coca-Cola, debt. Ford Motor Company, debt. They had to use debt. You got to use debt to expand. You can't stay small and expect the world to know you. It's impossible.

Rule number 8: Aim for freedom.

For me, success is, is freedom. Like, at the end of the day, I want freedom. Money's great, but money just gets us freedom, right? So I see a lot of my peers— in fact, a friend that I was doing business with a couple years ago, he said to me, he's like, Grant, you're the you're the freest guy I know. This guy's extremely wealthy, worth multi-billions of dollars. He says, you, my friend, are the freest guy I know. I said, what do you mean by that? Just came out of nowhere. You say what you— we'd spent a lot of time together. He's like, I've been with you now for about a month and a half. You say what you want, you do what you want. You know there's going to be consequences. It's clear that you're consciously aware that you're saying something that's gonna affect somebody. He's like, you're not stupid. You know what you're doing. I see you on YouTube, Facebook, Twitter, Instagram, Snapchat. He didn't even know what most of these was. He says, I see you say what you want as often as you want, willing to make mistakes. She sees it too, right? So she knows that we go into an environment and she's gotten even used to The fact that I'm going to have my opinion. I'm going to go research things that other people might find controversial. I'm going to dig into things that people are like saying no about.

You will cross the line.

So for me, it's about freedom. It's about, can I go where I want? Can I do business with who I want? This is what I've always wanted in my life. I want to go where I want. I don't want to be fixed in one spot. I want to be able to move.

Rule number 9, go to the next level.

My first 10 years of my life, I remember being on one plane with my mom, my dad, and my brothers and sisters. We went on one trip in 10 years. Before that, we never— I never did. I never been on a trip. We sat in coach and we flew to Los Angeles and we went to Disneyland. Okay. And every time we were— every time we looked at something, everything was too expensive. So, and I was tripping out. All I knew was the people that had the money had the control. They decided when we went to the Mickey Mouse pancake shop, what rides we could be on. And, and, you know, fast forward to today, you know, I don't, I don't stand in line when I go to, to Disneyland. I'm like, hey, what do I have to pay so I don't have to stand in line? My dad could have probably done that too, but he wasn't— he didn't go to the next level. And, and for him, for my parents, you know, you made money, you saved money, you protected money, and that was good, but, but it's not the only solution. My dad stopped that save the money and let's go on a trip, you know, rather than, hey, you know what, let's keep building, let's keep growing, let's be obsessed with something monster, not just enough. And, and, and because my dad was satisfied with enough, he died at 52. I don't know, maybe he'd have died at 52 the other way too, but when you scale out, dude, you can actually live longer because you're not doing all the work anymore.

And rule number 10, the last one before the bonuses: set the right target.

What do you not know about money? You need to ask yourself that. What is it you don't know about money? You live on a planet that has endless amounts of paper. You have plenty of sticky, sticky notepads. Everybody agree with that? I mean, how many of you are shart on legal pads or sticky notes or ear swabs or cotton swabs. You're not short on any of that stuff. Everybody, everybody has plenty of that stuff, except maybe the people in Puerto Rico. That, by the way, that's a good example of what can happen to good people. Bad things happen to good people. And money, money solves some of those bad things from happening to them. Would you agree? Okay, now if you didn't leave Puerto Rico and you knew a Cat 5 storm was coming, or Irma was coming to Florida, or Harvey was coming to Houston, right? Or you live in Los Angeles and you know there's earthquakes, and you don't have a plan, what is it you don't know? Like, you're not stupid. You're not dumb, and you're not lazy. You're a bunch of entrepreneurs in a room. That want to do something big. You would not come to this conference if you did not want to scale your business. The question was asked the other night, why do you want to scale? You all have to scale. You have to scale for this one reason right here: you need money. You need money. Okay, why do I need money? What don't I know about money? Why are people struggling with money? You should ask yourself these questions. Why are you coming up short? On money? Is it what you know or what you don't know? How many of you know this saying, knowledge is— okay, how many of you agree with that? How many agree knowledge is power? So look, if you don't have money and you have knowledge, maybe you have the wrong knowledge. Could the wrong knowledge be power over you? Right, see what I'm saying? So like, when you set your business up— how many of you set your business up? You know about, uh, uh, the, the average entrepreneur, solopreneur, makes about $42,000 a year, and the average American makes $58,000. This guy left the job to make less money so he could say, hey, I work for myself. Me and Gary Vaynerchuk had this conversation. He's like, look, somebody's better off making $42,000 for themselves than making $42,000 for somebody else. I said, dude, ain't nobody better off making 42. Okay, see, see, this is what you need to understand. The first thing you've got to— you got to decide. Now Sean says he doesn't chase a number. I'm chasing a number. Why would you have a target on everything in life and not have one on money? Every athlete has a target, right? Every professional has a target. Every department and every company, every division I have has a target. No target means what? What is your target, right? If I have no target, I'm successful. I will hit the zero target. A guy's homeless out there, hey, begging for food. Can you give me some food? Can you give me some food? I give him food, he's like, no, no, no, I don't really want the food, I really want— dude, just say it on the sign, bro. Give me 100. Just change the ask. But you got to have a target. You got to have a target. You're probably thinking about that whole 10x thing that we're talking about. You see everywhere, everybody's talking 10x. How do I blow up? Look, check out this dude, Evan Carmichael. He's finding out the things that the most successful people on this planet are doing. He's letting you know every day. How's it going, guys? Yeah, this is my team right here. Okay, this is my team. Yeah, yeah. Yeah! Hey, hey, if you love Evan Carmichael— give me again! Oh yeah, baby, that always makes you smile. Okay, Evan, thanks for everything you do, brother. Be great, God bless, 10x everything.

So first of all, you can always count on Grant for some amazing content. He's always delivering awesome value that helps entrepreneurs, but aspiring entrepreneurs, and anybody who has a dream of who wants to achieve more and work harder and go for their goals. I love it. It's why we've been able to do 3 series on him where sometimes it's hard just to get a volume 1 out. This is version 3 for Grant. My favorite rule from what he said in this episode is rule number 5: study success. I think most of us have an environment of mediocrity. Our parents, our friends, our social media influences, the people who we surround ourselves with are just doing okay. They're just, they're just okay, and they keep us where we are, and it's really difficult to break free from the mold that you are in. And so you, you maintain the same level of thinking as the people that are around you. And that's why I've really tried to study success. It's why I have this channel. It's why we're studying Grant today. It's why these people are behind me on the wall. It's why I consume the content that I consume and try to share with you guys as well, because I want to get to the next level. I want to break free of the chains that I have in my current environment and continue to build something better. And so if somebody else has done something that you you want to do, you can go and do it too. It's been done. You can do it. If somebody else has done it, you can too. You're just not surrounding yourself with the right people to motivate you, to uplift you, to inspire you. And so I challenge you to design that experience for yourself, that every day you're feeding knowledge and inspiration, motivation into your head, surrounding yourself with success. Because if you're around success all day long, guess what? Some of it is gonna bleed into you, and you're gonna have more success. As well. So rule number 5 is my personal favorite. I'd love to know from you guys, do you agree? Is rule number 5, study success, the best rule of this video, or is there one that you like better? Let me know, leave it down in the comments below. Now I made this video because Behizzy asked me to. If there's a famous entrepreneur that you want me to profile next, check out the link in the description to the request line that you can go and cast your vote on. And finally, I want to give a quick shout out to Michael from LeadTheTeam.net. Michael, thank you so much for picking up a copy of my new book book, The Top 10 Rules of Success. I really appreciate it, man, and thank you for sharing it on your social channels too. Thank you, thank you, thank you so much. One final thank you to you guys for watching. I really appreciate it. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I'll see you soon.

You know, so many people spend time and put attention on the negative voices. And they ignore the fact that all of us also have another voice in us that says, hey, you know you can do something. You know you can do more than you're doing right now. Problem is you can't figure out how to do more. That's all right. You don't need to figure out how to do more right now. You need examples of people that have done more, people that, that have made it, that have broke out. You want to live on the beach in Miami? You can. Okay? I don't care where you live today. You live in Nigeria, you live in Mexico, you live in poverty, you live in some urban city, you got a drug problem. Whatever your problem is, you can get out of that problem. I'm telling you. But you got to keep, you have to keep, without this being a lecture, you have to keep your attention on the glimmer. It's getting a little windy out here now. Keep your attention on the glimmer. This building that I live in today, the top floor is $35 million, second floor is $25 million, and every other unit in the building is $10 million. I'm the poor guy in the building. Now to get there, to get there, if you want to get there You gotta keep giving attention to the little voice that you can do more. See, most people think success is a straight line. I'm gonna get out of high school, I'm gonna get a job, and everything's gonna be fine. That's not how it plays out, folks, okay? This is how it plays out. Guy decides he wants something and the line gets all squiggly. See, right now, a guy decides over the summer, hey man, I'm gonna get this I'm gonna take this job this summer, and I'm gonna make some money this summer. And then he gets distracted by the first squiggly. I don't know what he's doing. He's squiggling off, because he's not focused on his success. He squiggles. You ever use this term, squiggle? Yeah, man, I'm doing a squiggle. You know, I'm gonna go out and hang out with the guys this weekend. It's a squiggle. It's off path, off purpose, off potential. And so he ends up in a bunch of loops over here. Most people get stuck in loops. I did it. It, uh, when I got out of high school, I was in a lot of trouble. Didn't have any focus, wasn't fulfilling my potential, was distracted, didn't have a coach, didn't have an older brother, didn't have a father. Lost. What am I doing? Okay, don't know where I'm going. I know I got this potential, it's sitting there inside of me, it's a little candle still burning. I know it's there. I hadn't quite put it out when I was 20 years old, but it was, it was low. Any, any of you ever been there? What am I doing every day, man? Why am I getting up every day? Why am I going to school? I didn't even know why I was going to school. I was just going to school. I was just doing school. I didn't even want to go to school. See, I'm squiggling around. Okay, if you persist and stay focused and surround yourself with other people that persist and stay focused, who knows, maybe you'll come out the other end. Some of you in the room, they're like, hey, I can see you at 4:00 on Tuesday, right? And the customer says to you, I'll see you at 4:00. Let me look at my calendar. Like, like you're so busy, dude. That is so old. That is so old. And it's dishonest. It's dishonest, man. You want to see me Tuesday, 4:00? I give you Tuesday at 4 o'clock. Agree to it. Done, done. I'll call you if something changes. If there's an earthquake between now and next Tuesday— Tuesday morning there's a massive earthquake and I can't be there— you think everybody will understand it? Commit first, figure the rest out later. Close the deal right now. Fill your calendar up. Your calendar's got the devil all over it. White space on a calendar and you will meet the devil. You don't need to die, okay? You go 2 or 3 days without anything going on, how many of you start having doubts? You're in hell. So let me give you the one word secret to happiness. One word. This is all you need to be happy. The most important word ever. If you had to think of one word that's most important to you, or that sums you up, or that would be kind of like a little beacon, Hey, Believe Nation!

If you want to know what the most important one word is for Tony Robbins, Gary Vaynerchuk, Oprah Winfrey, will.i.am, and Howard Schultz, I have a very special secret video for you. Check the description for details.