Evan Carmichael argues that raising your standards is the key to massive growth in business and life. He shares how refusing low-quality work from suppliers and demanding better website design forced him to level up, and explains that real change requires shifting your beliefs, changing your environment, and surrounding yourself with higher-performing people.
Chapters
Raise your standards. If you want to make a massive leap forward in your business or your life, it starts with raising your standards and clearly identifying what it is that you will no longer stand for. Entrepreneurs come to me and they complain that people aren't paying them the prices they want, they're working with less than ideal clients, they don't refer business, they cause a lot of problems. And fine, like, that's great that you're working with these crappy clients, but you agreed to that. You took those guys on. That's not on them being a crappy client, that's on you for not having good enough standards in your business. Raise your standards. I just got a document from a supplier that I'm working with. They want to represent me, they want to showcase my business, try to bring in a few new deals. And the document that came back was so crappy. It was a one-page overview about who I was that they wanted to show potential partners. and I was thinking, are you kidding me? This is what you're going to send out? This is how you're going to be presenting me? The content was okay, the quality of the presentation was terrible, and I sent it back. So this is not acceptable, and I redesigned it myself because I have standards. You need to have standards in your business as well. Any practical advice, tip, guidance, support that I give you is useless If you don't have standards, raise your standards. I'm launching a new website and my designer wants to kill me because we're making so many great changes and I'm so particular about what I want and it has to be high quality. And he's like, most people are never going to notice it. And that's fine. I don't care. I'm not doing it for them. I'm doing it for me because this is what I believe in. Even if nobody notices that that thing is one pixel off, I'm going to notice it, and it's not to my standards, so it has to get better. Everything in the business has to get better, has to be higher quality, has to be held to a higher standard. So if you want to get more success, if you want to reach for higher stars, if you want to really grow your business or make a big change in your life, you start with raising your standards. And I know it's hard. It's really hard because that's, that's changing one of your beliefs, right? We're changing one of the things that we fundamentally believe in ourselves. It's scary stepping outside and doing something new and changing how we think. And oftentimes the environment you have around you is keeping you down. Your friends, your family, the people you hang out with, the resources you surround yourself with, the environment that you're in, keeping— is keeping you down. It's holding you back. So you have to set new patterns, get a new environment, hang out with people who build you up, increase the standard of who you hang out with. This applies to everything. It's not just your business, it's everything. If you're in a relationship and you're not being treated well, you're not being treated to the standard that you deserve, then that's not the relationship for you. You have to have the confidence to believe in yourself and know that you deserve better. If you don't believe in yourself, nobody's gonna believe in you, and you're gonna stay with these crappy clients who don't pay you, who complain, and you're never going to reach your potential. So start today, raise your standards, and believe that you can do it. You guys like this video, please give it a thumbs up below. It makes me do more for you, and I want to hear what you have to think. If this video impacted you, if it touched you, please leave it in the comment section below. I read the comments every morning. It really makes my day when they come in, so thank you so much. If you have a question too, leave it below. I'll make a video response. Thank you guys so much. I'll see you soon.
