REVAMP Your Website for SUCCESS in 10 Minutes | Clarity & SEO Tips

Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. In today's episode, I'm going to do a website review from one of my readers, Lyndon, who sent me a link to his site, holistic-hitech.com. So we're going to check it out and see what kind of advice we can give him. So here we go, it loads. So at first glance, I'm not really sure what this business does. It says, "Weaving the internet into the fabric of your business," but I'm not quite sure what you do as a business. I see a couple of stock photography photos. I'd definitely be clearer here. So let's read a little bit more, see what it says. Welcome holistic health practitioner. Every day you listen to clients' needs. Your vision is clear, your business earns you money, getting your clients, something's missing, you have a website, online presence. So, okay, so I guess you're helping health practitioners get websites. I would definitely change this around then to start and make it really clear right from the beginning what you do. So, you know, we help health practitioners get set up online. Or talk about the different pains and frustrations of people who are trying to do it themselves and how you can step in and provide a professional service to help them out. It's actually a really good service and one that's really needed because because a lot of these health practitioners, you know, they're really experts at what they do and they're not experts in website design and this is an opportunity for you to really help them out. So it's a really value-add service, I think. But you might want to do a better job of clearly explaining what you do so it's easier for them to understand. So what else? Does your online presence authentically describe what you do? Well, okay, so part of it is also start describing what you do too, right? That will make it easier for them to understand what you're all about. Let's click on a few more links to see what the About page is all about. So you've dedicated your company, your life to online presence, your store, and this is great. So it's really good to tell your story, and this looks like it goes on, so that's awesome. People like to buy from people, and the more you can weave your own personal story and why you got into it and have something that people can relate to easily, the easier it is to get people to want to take that next step with you because You look authentic. So one thing I would probably add here is a picture. So I don't see your picture anywhere. So I definitely put a picture of yourself smiling, happy Linden, definitely right here at the top, and then maybe a few more pictures coming down. This is a lot of text to read, so definitely split it up with maybe subheadlines with bigger, bigger fonts and some more pictures of you. Maybe there's some easy sections you can divide this into, but it's great that you have a story. A lot of companies don't do this, and I think you really should. Something like this, my vision, it could be much bigger, a picture of you writing your vision or thinking about your vision or telling somebody about your vision. I just try to add a little bit more to it, but this is a fantastic start. Looking a little bit more, I see that you have a subscribe box here. This is great. I don't know what you're going to be sending people, but I Again, you— it's a great idea. The thought is great. You want people to sign up for your email. It's a fantastic way to keep in touch with people and turn somebody from just a visitor into having an ongoing relationship with you. What I definitely want to put here is just, you know, telling them what they're going to receive. So I don't know how many subscribers you've gotten. It's probably pretty low. I would say, you know, talk about what they're going to get. If it's a monthly, weekly newsletter, whatever it is. Some of the benefits that are attached to it. Maybe you give some kind of free white paper or free download to encourage them to want to sign up to start with. For example, if you had, you know, the 10 biggest mistakes healthcare practitioners make when starting up online, get it for free when you subscribe to our newsletter, and then provide lots of value in the newsletter as well. That's a good hook that you can get people to want to leave their email and name. So great, and it's above the fold, easy to see. Just make sure you're offering a little bit more value and explaining what you do. To get more people actually following up with you. And that's something you can also offer as a service later on, I guess, to your clients, because you're going to be doing the same thing for them. From an SEO perspective, something you were asking about, I'd definitely look at your title tags. So let's start at the homepage. So your title tag is just "Holistic High Tech." Now this is not probably a really, you know, high money keyword for you. I try to target different keywords that you think might bring in some business. So your most important keyword, you definitely want to put it on your homepage. Page and then also talk about that content here on your site. So I don't know if it's, you know, holistic healthcare website probably is not something that's going to be searched that often. You're also a small website, so it's hard to go after the big super competitive names because you're in a competitive market. But if you niche it and go after the various practitioners that are potential clients for you, then— At 5 o'clock, we'll do another fun type of photo. This is something that changes on a day-to-day basis. So one day it might be a caption contest, one may be a, you know, who's the greatest entrepreneur of all time. So we try to engage a little bit with our fans and ask some questions to get them involved. So here's one with Steve Jobs and Steve Wozniak, and we said caption, create a contest for this photo. And, you know, some people commented on it and liked it and shared it. And then I found that people really started connecting with the site when I shared a little bit more personal stuff. And people like to interact with people and not companies. So this works especially well if you're a small company, but even the bigger companies, if there's somebody at the company that can humanize the business a little bit more, that really helps. So what I do at the end of the night at 8 o'clock, I'll post a personal picture something that I'm doing in my life. So this is one where my sister was in town and we were watching the Italy game at the Euro Cup, and just something fun, you know, I'll tag her in there and people will respond and like, and it's just a great way to have people know a little bit more about me and make the whole experience more personal. And since we started doing these, we found a big response in more people getting engaged and being tied to the message just a little bit more. So it works especially well again if you're an entrepreneur, you have your own business, you can show what you're doing in your day-to-day life. But it also works for bigger brands if you can show what your team is up to, or the people who manage your Facebook page, to humanize the business, because people love those stories. So again, we'll post at 5 AM only if there's a holiday, 8 AM the inspirational quote, 11 AM will be a fun picture, inspirational picture. 2 PM will be a video. 5 PM will be a fun question that we try to ask. And then 8 PM will be a personal picture, something that I'm doing. This usually runs a week. We'll do a little bit more Monday to Friday and tone it down a little bit more over the weekend. But generally that's, that's maybe learn a little bit more about clients, see what kind of content you can create. So Text, you might want to put some— again, a lot of text, you might want to put some pictures in here or make it a little bit big so it stands out a little bit bigger, so it stands out a little bit more, makes it easier to read. This is great here. This is great here. So target audience, you know, so energy healers, acupuncturists, energy healers, trainers, but what is the most important one? Maybe one or two, and then on your homepage, and then also try to optimize around, create content around each of these, you know, instead of just websites, instead of just trying to rank for websites, trying to rank for or websites for holistic nutrition. Each one of these should have its own landing page that has content that's specifically interesting and valuable for each of your different types of clients. It may not be a very popular keyword, websites for energy healers, but people who are searching for that are probably really targeting the websites. And if it's not too competitive, it's probably something you can rank for. Create pages for each of these groups. Because somebody who's an organic farmer is not going to type their website, right? Energy healer type sites. And they may not type holistic health websites. But you're kind of gearing your business around specific and create a landing page for each one. And create ongoing content. You have a blog here. Check that out quickly. So, good. You have good on your blog. You have content here on your blog. Got to read this. Wait, that may be a few too many social media icons on that last page. So, Health Freedom Expo. Okay. Now this is the most recent blog post, and it's from April 2011. I'm sitting here in June. 2012, or when this video came out, maybe early 2013. That's still a long time. You definitely want to have more content up here. I try to post every week. I try to lengthen. A lot of times people post content that's too short. That's great. And so responsive. And you have responsive, which is fun to read and is engaging and fun. And keep it short and also always try to include a picture if you can, because Facebook is really a picture economy. So hopefully that helps. It's the first time doing one of these videos talking about the Facebook strategy, so I'm really curious to hear what you guys think. If you like the video, I'd love to see a thumbs up below, and if you have a comment or question about what we're doing, or if you want me to check out your page to give you some advice, just leave a comment underneath. I'll definitely check it out and try to get back to you as soon as I can. So thank you, and we'll see you on the next episode. So.