Evan Carmichael advises a YouTube creator on whether to launch a 30-day video challenge. He recommends testing with a shorter 7- or 10-day challenge first, warning that quality matters more than posting frequency and burnout is real. His own Enespresso and Top-10 series show viewers love themed formats, but only if you can sustain them.
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Hey guys, welcome to the first Lunch and Earn series. This is a new series that I've started to try to give you some ideas and wisdom to help you over lunchtime and give you some resources to help you grow your business. Today I'm answering a question from one of my mastermind group members, Marisha, who is questioning whether on her YouTube channel she should be doing a 30-day challenge. Now she's regularly posting about 1 video a week And I was wondering if that's going to be too much, then I'll jump to doing 30 videos in 30 days and wanted my feedback on what to do. So here are my quick thoughts. Themes in general, sorry, are great on YouTube. I have the Enespresso series, I have my top 10 series. People like to follow along on a series. So in general, I love anything testing around themes. My second point is about quality. People will tune in if it's good, right? If you're doing 1 video a week and they love that, and now you jump to 1 video a day, they'll keep tuning in as long as it's good. You look at my channel, I started with 1 video a day— sorry, I started with 1 video a week, and then moved that to a couple videos a week, and moved it to 1 video a day, and then 2 a day, and now we're doing 3 a day. And people tune in because it's good stuff. And so as long as the quality is good every day, people will tune in and they won't unsubscribe from your channel. If it's substandard stuff, then, then yeah, you're going to lose people and it's something to be worried about. And then my last quick thought is I'd be concerned not as much from the audience point of view, but then also from yours. Are you biting off more than you can chew? To go from a channel of posting 1 video per week to then doing 30 videos in 30 days might be too much for you. Might be It might be too big a challenge at the moment to take on, and you might burn out doing it. So I would suggest starting with something smaller. Do a 7-day challenge. Do a 10-day challenge. And see. See if you love it. See if you want to keep doing this. Because you may get in 3 days into it and feel like, you know what, I'm not feeling this. And then you've committed to 30 days, and you have 27 more days of agony to finish that off. Where if you did something smaller like a 7-day challenge, You can see if you like it, gauge the results, see if your audience is liking it and they're getting involved in it, and see if it's something that you want to continue doing. All of the main themes that I have on my channel are a result of a selfish intention for me because I want to do it, right? I mean, I love— it's also helping you guys, and I love that, but I feel like I need it. Like, Enespresso is a morning shot because I want that every morning when I start my day. The top 10 rules, I find inspiration from other people, so that's why I'm doing it. I'm glad that you guys can share along that journey with me. That would be my advice. Start with themes. I love the theme idea. Make sure that every video is super high quality so you don't lose people and you get people coming back. Then make sure you're not biting off more than you can chew. I would start as a smaller test just to make sure that your audience is liking it, and more importantly, you're liking it and you want to continue. So thank you guys so much for watching. I will see you soon. Continue to believe and have an amazing rest of your day.
