Evan Carmichael argues entrepreneurs should blend personal life with business instead of keeping them separate. His Toronto mastermind groups set one personal goal alongside two business goals each month. People buy from people, not companies, so mixing your story with your work increases fulfillment and revenue.
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Should you mix business with pleasure? A lot of entrepreneurs have a limiting belief that you go to your business just for business and then you have your life just for your life. And I'm of the opinion, I believe that everything gets stronger when you can mix those things together. If you can bring more of your personal life and your personal beliefs into your business, you'll have a lot more fun, you'll be more fulfilled from it. People will connect to you better because it's not just a company now, it's a, it's a person. And if you can bring more of your business to your personal life, you'll find that people can relate to you better, can understand what you go through, can maybe give you some connections. It's not like you're forcing yourself on people. I'm not saying you should be out, you know, at every personal dinner you're having with friends, hard-selling them on what you're selling, you know. And I don't believe that you need to be in your, in your own business always just talking about your personal life, but there's a mix. You don't have to keep them separated. And I think as entrepreneurs, our business lives and our personal lives are so intertwined, and that's a special relationship that if you take them apart, I think, will hurt you. Because what you're doing your business around is hopefully an extension of who you are. You're doing your business because you're passionate about something, you really believe in something. So that's a part of you, that's like your second leg, that's a part of what you're all about. So why would you want to hide that? Why would you feel ashamed of telling people about that? And your personal life, if you can bring that element to your business, people will connect with you better and will be more likely to buy from you, because people like buying from people. And not from companies. Just an example of how these things are so mixed together: I run these mastermind groups here in Toronto, and every month a group of entrepreneurs, we get together, we talk about our businesses, we try to help each other out. At the end of the meeting, we'll go to the computer and enter in our goals of what we want to have happen before the next month, and there's always 2 business goals and 1 personal goal because our lives are so intertwined. And it started off as 3 business goals And the member said, hey, what about adding some personal goals in on here too? And it could be something as simple as, you know, show my wife how much I love her, or, you know, run 3 times a week, or, you know, go learn salsa dancing, something like that. But it's so mixed up into what makes us happy, right? If you want to be happy as an entrepreneur, you need to have your personal life happy and you need to have your business life happy. If your business is suffering, you're not going to be happy as an entrepreneur. If your home life sucks, you're not going to be happy either. And so part of being a happy entrepreneur is getting everything working together and sharing that with people, with the people in your life, makes them understand you better and connect you better. So all this is as a result of a question, a really long question that came in from one of my newsletter readers, Andrea. And Andrea basically has a whole bunch of businesses. She has a new book, she's got all these things going on, and she wants to launch her own personal website and is wondering, can she share her business stuff on her personal website, or should she just keep it separate? And in my mind, I don't know how you keep it separate. I mean, so you want to make it tasteful, not just say, hey, go buy my book, it's the greatest thing ever. But the book is part of you, right? Like, your experiences in your personal life too led to creating this book. So why wouldn't you want to share it, right? Bring yourself into your business and your business into your personal life. Mix them up. You'll feel better. People will understand you more. You'll be happier and you'll make more money. Believe. For those of you watching, like the video, give it a thumbs up below. Let me know what you think. Do you agree, disagree? Leave a comment below. Have a question? Leave it in the comment section. I'll give you a reply. Thank you guys so much. If you want to see more videos like this, please subscribe below, and I'll see you soon.
