"Someone ALWAYS Wants To SLOW You DOWN!" - Mark Zuckerberg - #Entspresso

Rise and shine, it's Enespresso time! Good morning, Believe Nation, it's Evan. My one word is believe, and I believe in you. I believe in that amazing gift you have inside you that needs to be shared with the world. So let's start the day off right together. Grab your cup of coffee and sip on today's message: be prepared to be misunderstood. Over to you, Mark Zuckerberg.

<LYRICS>I wake up every morning, espresso keeps me going.

I wake up every morning—</LYRICS> It's really good to be idealistic, but be prepared to be misunderstood. Anyone working on a big vision is going to get called crazy, even if you end up right. Anyone taking on a complex problem is going to get blamed for not fully understanding it, even though it's impossible to know everything up front. Anyone taking initiative will always get criticized for moving too fast, because there's always someone who wants to slow you down. In our society, we often don't take on big things because we're so afraid of making mistakes that we ignore all the things wrong today if we do nothing. The reality is, anything we do today is going to have some issues in the future. But that can't stop us from getting started. So what are we waiting for? It is time for our generation-defining great works. How about stopping climate change before we destroy the planet and getting millions of people involved? Manufacturing? And installing solar panels? How about curing all diseases and getting people involved by asking volunteers to share their health data, track their health data, and share their genomes? You know, today our society spends more than 50 times as much treating people who are sick as we invest in finding cures so people don't get sick in the first place. It makes no sense. We can fix this. How about modernizing democracy so everyone can vote online? And how about personalizing education so everyone can learn? These achievements are all within our reach. Let's do them all in a way that gives everyone in our society a role. Let's do big things, not just to create progress, but to create purpose.

Taking on any big project means that you're going to have a healthy dose of fear. It's just going to happen. If you're taking on something big, then you have to be kind of afraid of it. If there's no fear, it means your goal is so tiny, so small, so like already checked off in your head that it's a crappy goal. Your goal should inspire you, should motivate you, should empower you. And that also means you're afraid. Like all the greatest things in your life will come on the opposite side of fear. The big things that you want to do in your life will come as a result of crashing through some fear that you had, conquering it, and doing something that you thought was impossible or beyond your capabilities. And then what often happens is we set these big goals for ourselves, and then we're afraid to take action because we don't want to feel the fear, because we feel like the fear is holding us back, and we don't want that uncomfortableness. In our lives. And so how do you get the courage to bust through that fear? How do you get the courage to— I don't think you can just say don't feel the fear. I think the fear is there. I think the fear is real. I think when you want to do something big, you want to call that customer, you want to pitch that plan, you want to start this new business, it's fear. The fear is real. I think, at least my solution, is giving myself an even bigger fear so that it forces me to drive into action. So I make a huge fear so so much bigger than the actual fear that I'm feeling to go in the opposite direction. So I do that through regret. If I'm going to start a business as an example, I want to start this new business. There's a lot of fears, a lot of what ifs, there's a lot of worry, there's a lot of what if this doesn't happen? What if that happens? What if I lose this? What I look at is, okay, this is my Jeff Bezos idea. You know, I'm 200 years old looking back on my life, so what if I don't do this? What if I don't take action? The biggest things that you regret are not usually the things that you do, but the things that you say no to, the things that you're too afraid to do. That's usually when you're on your deathbed what you regret the most. And I'm trying to minimize my regrets as I go through life. So I imagine a situation, I'm starting this business, doing this thing that I'm afraid of. If I don't do it, for the next 160 years, I'm going to regret this. I'm going to have this anchor weighing me down. And I just compound that back to today, like 160 years of, of pain and regret and what-ifs. I don't want that. I just gotta know. I can deal with it not working out. That's a short-term pain, but I don't want decades of uncertainty and regret. And so I make that future pain brought back to today so big that it forces me to take action. I just make that future pain and fear bigger than my current pain and fear of doing that thing that I need to do. And so I found that that's the best way that I know how to break through the fear. I found that when I said, "Don't be afraid, don't be afraid, don't be afraid," it didn't work because I still had to deal with that fear. But by giving myself a bigger fear, it helped crush that little fear. And I hope you can apply something like that to your business, to your ambitions, to your aspirations, because people will misunderstand you. The bigger your dream is, the more people will not understand it. And they'll hate on it and tell you why it's not going to work out. And some of that will seep into you, and you'll say, "Maybe they're right. This thing is kind of crazy. This is kind of too big." And you start holding yourself back. You start small-talking yourself. You become your own little man. You get lost in the present moment. And if you can keep perspective and think, "You know what? I'm okay with this thing not working out. I'm okay with failing. I'm okay with losing what I invested into this. I'm okay with it not going anywhere. What I'm not okay with, what I'm never okay with, is not knowing. I have to know. I gotta know. I want to put everything that I've got to give it my best shot so I can look back and say, I gave it my best shot and it didn't work. That's okay. But not that, you know, if I gave it— I gave it one more week, If I gave it one more month, if I made one more phone call, if I went to one more event, maybe, maybe, maybe it could have worked. That's going to eat you up for the rest of your life. Don't let that happen. So the question of the day today is, I'm curious, what is one big fear that you have inside you that is preventing you from doing the thing that you know that you want to do? What is that fear? Write in the comments below. Release it. Release it. As you write it in the comments, release it from you. It's in the public now, it's out there, release it so you can go and do that thing that you really wanna do so you don't live a life full of regret. I also wanna give a quick shout out to Sonya Wallace. Sonya, thank you so much for picking up a copy of my book, Your One Word. It really, really, really means a lot to me and I hope you enjoyed the read. So thank you guys again for watching. I believe in you and I hope you continue to believe in yourself in whatever your one word is. I'll see you again tomorrow morning for another shot of espresso.

You got to get some haters. You need haters. No school is going to teach you how to get a hater. Okay? High school, elementary school, colleges, what do they teach? You want to be the most popular person. No, you want haters. Okay. The companies that are hated are the companies that are exploding. The people that are hated are the people that explode. If I don't hate you, if nobody hates you, nobody knows you. So the reason I'll tweet, for instance, when we started, we had this, that newsletter that I sent out. Okay. We send it out every week. We were hitting people once a month and we started getting complaints. You send stuff out too much. My office came to me. We went to twice a month. They came to me. We have more people pulling off of the newsletter. Good. Double up again. Why? I want haters. Okay. So we started sending out one every week. And then I started a Twitter account. I actually had people write, Grant Cardone, social media people, Grant Cardone Is an example of what not to do with social media. I said, "Freaking just multiply. Just increase it." Okay, we were doing like 4 tweets a day. Good. Do 2 an hour. Why? Because I want my competition hating my guts. I want them talking about me. I mean, I don't really want people to hate me. You understand what I'm saying about? I want them so energized that they actually start pushing me. They start promoting me. We live in the airbrushed era.

Yeah, people augment themselves. And have you had any pressure? Has anybody talked to you about, you know, we want to change your hair, we want to do this to you?

No, no, no. Oh, never. I think that's because, like, in England I signed to an indie label and it's not really about that kind of thing, you know. They don't really think like a major that much. And then when I did sign to a major record company, um, in the rest of America with Columbia, I was, you know, I was already quite established in England, as in like known for putting my foot down and not letting anyone be like in my face. So no, I haven't. And also like, I'm not gonna like, just because like a lot more people know me, like if people like, you know, like want to be rude about me and call me fat and stuff like that, then like that kind of makes me not want to change even more. Do you know what I mean? Because I just thought it's like giving in. And also I don't know these people that are like being horrible about me. Do you know what I mean? I ain't never gonna meet them. They're all anonymous on YouTube. No, I don't care. As long as my man's happy.

Raise your standard.

Apple, at the core, its core value is that we believe that people with passion can change the world for the better. Not one drop of my self-worth depends on your acceptance of me. I don't ever give up. I'd have to be dead or Hey Believe Nation, if you want to see my all-time favorite top 10 rules of success, I have a very special secret video for you. These are the individual clips that I have personally learned the most from and applied to my life and my business. Check the link in the description for details.